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Affilka by SOFTSWISS Announces New Partnership with The Phone Casino

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Affilka by SOFTSWISS is pleased to announce that The Phone Casino, a project of Small Screen Casinos Ltd. has joined the list of operators that have partnered with the affiliate marketing platform. The Phone Casino is one of Affilka partners to have received permission from the United Kingdom Gambling Commission (UKGC) to operate on the UK market.

As part of the cooperation, The Phone Casino will be able to strengthen its brand position and find new ways for promotion through its affiliate program, Small Screen Casinos. At the moment, The Phone Casino uses Profit and Loss tracking tools and reporting but is planning to expand this list to include the payment systems in the near future. 

The Affilka affiliate management software platform is one of the leading solutions on the iGaming market. It will be useful for promoting casinos, sportsbooks and poker rooms with affiliate programs that are customised for each client. This helps organise affiliate activities based on business requirements, collect detailed player statistics and optimise marketing costs. 

Affilka’s tools, which will be useful in work, include: 

  • built-in payment processing (Neteller, Skrill, Cryptoprocessing, and Bank transfer)
  • detailed partner and player reports available within the affiliate program interface, in CSV, JSON and XML formats as well as via the API
  • simple management of banners and affiliate landings
  • flexible commission constructor (RevShare, Hybrid, CPA and CPL)
  • many postbacks options
  • a single affiliate program for multiple brands and products

“I am pleased to announce that The Phone Casino and Affilka are launching the Small Screen Casinos affiliate program, which will be a great and effective tool for casino development and growth. Affilka offers user-friendly and easy-to-use affiliate and player solutions. With our platform, The Phone Casino will be able to analyse player behaviour and use this knowledge to drive their business”, said Anastasiya Baravaya, Product Owner at Affilka. 

“We are proud to announce the evolution of our bespoke platform, by integrating with SOFTSWISS and Affilka. SSC is now able to offer affiliates the chance to participate and promote our product in multiple markets. The Affilka platform gives our partners transparency and further allows them to leverage SSC’s successes and by giving them a real competitive edge when promoting SSC’s brands”, commented Taj Ratta, Co-Founder of Small Screen Casinos Ltd.

 About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely–acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin–optimised online casino solution.

 

About Small Screen Casinos Ltd

Small Screen Casinos Ltd is an independent operate licensed by the Gambling Commission nd the Alderney Gambling Control Commission. SSC is both a B2B provider of software and solution to teh gaming industry as well as a B2C operator in certain regulated markets.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership

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Parimatch are promising to help Leeds United fans enjoy an “unforgettable” season as part of their official partnership with the Premier League club.

The UK-licensed sportsbook are the Whites’ official betting partner for the 2025-26 season and are preparing a series of fan-first activities throughout the campaign.

Leeds are back in the top flight after winning promotion with the Championship title last season.

And first up from Parimatch is a ticket giveaway ahead of the first home game of the season – Monday night’s clash with Everton at Elland Road – in a competition in partnership with local media.

Parimatch will continue to offer Leeds fans exclusive opportunities throughout the season, including the chance to win signed memorabilia, unforgettable matchday experiences and the chance to meet Leeds legends.

Adam Davenport, Head of Parimatch UK, said: “For us, it’s never just about a logo on a shirt – it’s about giving Leeds fans memories they’ll talk about for years. We want to be right there in the thick of it, celebrating the big wins, feeling every kick on those tense nights under the Elland Road lights, and sharing in the roar when the ball hits the back of the net. This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy. We know how much this club means to the city and we’re here to make this season one to remember on and off the pitch for every Leeds United fan.”

The post Parimatch promises to help Leeds United fans enjoy an ‘unforgettable’ season as part of official partnership appeared first on European Gaming Industry News.

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced that its Game Aggregator has surpassed 35,000 active titles, reinforcing its position as the industry’s largest games hub. The platform continues to provide operators with a broad portfolio, backed by 99.999%–100% uptime reliability.

In the first half of the year, the Game Aggregator expanded its content offering by 26%, now delivering over 35,000 active games from more than 300 providers – covering every major game category. Operating in 24 jurisdictions, the product ensures full compliance and accessibility for operators worldwide. 

The Game Aggregator equips operators with built-in tools designed to drive engagement and maximise player value. The fully customisable Tournament Tool boosts daily bet volume by 22%, with participants placing twice as many bets and wagering three times more than non-participants. At the same time, Jackpot Aggregator campaigns have been shown to double the average player turnover. These mechanics are more than just features – they are revenue multipliers, seamlessly integrated into the platform.

With slots leading demand, the Fortune Rabbit game and Pragmatic Play external game provider ranking at the top, the Game Aggregator sets the standard for content depth, stability, and business impact.

SOFTSWISS maintains a 100% uptime commitment, with actual availability consistently measured at 99.999%–100%. This ensures operators never lose a session, a bet, or their players’ trust. 

The Game Aggregator is more than just a product – it’s a technology backbone that drives scalable success for our partners. From instant access to premium content to the industry-leading uptime and proven engagement mechanics, we’re giving operators exactly what they need to compete and win, added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

With a broad and ever-growing game portfolio, full compliance coverage, and tools that drive real results, the Game Aggregator is helping shape the future of iGaming. In a market where 24/7 performance and player trust are essential, SOFTSWISS isn’t just keeping up – it’s leading the way.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub appeared first on European Gaming Industry News.

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