Parions Sport, the sports betting brand of Francaise des Jeux (FDJ), has entered into a partnership with the French Rugby Federation (FFR). As per the deal, the company will be an official sponsor of the FFR through 2024.
Through the deal, the sports betting operator also becomes the team sponsor of the federation’s Men’s and Women’s XV teams for the next two years.
“We are particularly happy to establish a partnership with the French Rugby Federation and to make it a long-term one. The Parions Sport online and Parions Sport point of sale brands share the values of respect and solidarity that the oval has always conveyed. We are delighted to support the French rugby teams who will be able to make us vibrate during their next international events. Starting with the men’s XV of France which is carried by a collective in search of a Grand Slam for the Six Nations Tournament,” Richard Courtois, Director of the sports betting activity of the FDJ group, said.
“This partnership with Parions Sport is the marker of great ambitions for the next three years. I am very happy to be able to count on the commitment of this historical support of French sport and I know that this new collaboration will be beneficial to French rugby and to our teams in France,” Bernard Laporte, President of the FFR, said.
