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VeraEsports Appointed as Official Esports Partner for VALORANT Champions Tour APAC, Challengers 2022
VeraEsports, a competitive Esports and video streaming platform powered by Verasity, has been named Official Esports Partner and exclusive content platform for the VALORANT Champions Tour (VCT) Asia-Pacific (APAC), Southeast Asia, Challengers 2022.
VALORANT is a 5v5 character-based tactical shooter, which has rapidly gained a significant Esports following, racking up over 46 million hours of gameplay viewed worldwide to date. The VALORANT Champions Tour is now entering its second year following the climax of its 2021 tour, where over 1200 teams participated across the APAC region.
The VALORANT Champions Tour is a year-long event that takes the best teams from across the globe and pits them against each other during three levels: Challengers, Masters, and Champions. In 2021, the Champions Tour attracted over one million peak viewers and averaged some 500,000 viewers during the course of the tournament.
The appointment of VeraEsports as official Esports broadcasting partners for the VALORANT Champions Tour APAC will make exclusive content available for VeraEsports viewers, including match highlights, special features, and access to an exclusive library of content. VeraEsports content will be available in Indonesia, Thailand, Philippines, Singapore, Malaysia, Vietnam, Taiwan and Hong Kong. Collectively, it represents one of the largest Esports partnerships for Riot Games in the APAC region to date.
“We are proud to renew and enhance our partnership with Riot Games and the VCT. Enabling new and breakthrough community experiences is our goal and this year we bring even more value through an exclusive VCT content hub on VeraEsports. The community will now be able to Watch and Earn across both VOD-based content and live broadcasts. We’ve only just scratched the surface on what we can achieve together with Riot Games and we are excited to bring more value in the future,” RJ Mark, Founder of VeraEsports, said.
VeraEsports will enhance the VCT APAC tournament through its “Watch and Earn” programme, which empowers Esports fans to earn points and redeem them for exclusive rewards while they watch their favourite Esports tournaments. VeraEsports will be beta testing its patented Proof of View (POV) technology, developed by its parent brand Verasity, to combat fraudulent advertising viewership during the Valorant Champions Tour APAC.
“This partnership reflects the great strength and growth potential of the VCT in the region. Despite VALORANT Esports being launched only about a year ago, we’ve had an amazing level of engagement and passion from our community. We look forward to working with VeraEsports on making VCT APAC even better this year by bringing the very best VCT content to our players and fans across the region,” Chris Tran, Head Of Esports for Southeast Asia, Hong Kong, Taiwan and Macau, said.
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Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
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Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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Relax Gaming increases Italian presence via Octavian Lab aggregation deal
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the Italian market with Octavian Lab.
Octavian Lab is a software house and service provider for online gaming suppliers. Led by highly specialised technicians, the company is committed to the development of products, protocols and integrated solutions in key regulated iGaming markets.
This partnership will see Octavian Lab’s operator partners in Italy, including leading sportsbook and casino Eurobet, gain access to a host of popular Relax Gaming titles.
Eurobet players are now able to enjoy timeless classics from Relax Gaming including the hugely popular Money Train series, Wild Chapo 2 and Marching Legions.
Gianluca Crimaldi, Director of Italy at Relax Gaming, said: “In order to continue our hugely successful trajectory in key markets such as Italy it is imperative that we continue working alongside some of the industry’s best aggregators.
“We are delighted to partner with the talented team at Octavian Lab who are helping ensure our games reach Italian players via the country’s top operators.”
Emanuele Nocentelli, CEO of Octavian Lab added: “We are proud of our partnership with Relax Gaming, one of the industry’s leading providers of high-quality games. It’s fantastic to be distributing their portfolio via our Gaming and Aggregation platforms and we are confident that Relax content will resonate with a wide audience of players across Italy. We look forward to maintaining and building upon this partnership for a long time to come.”
The post Relax Gaming increases Italian presence via Octavian Lab aggregation deal appeared first on European Gaming Industry News.
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