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Reshaping iGaming loyalty: What’s new on Ekstrapoint and why users love it

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Vita Media Group’s flagship product Ekstrapoint is discovering new horizons and setting standards in iGaming loyalty and retention after an intensive year dedicated to innovation and increasing customer satisfaction.

Ekstrapoint today is a host of a community of more than 100.000 players. This is amazing on another level because in November 2021 Ekstrapoint registered 94.800.000 points collected by the platform’s users which represents an all-time high in claimed points. November 2021 holds another record as well, and that is the record number of purchased bonus packages.

These facts were just a solidifying argument in why Ekstrapoint is a unique platform that engages users and operators by rewarding loyalty and offering a free-to-play game model.

Meeting the growth expectations
With the growth each month the platform registers, it has become an expectation for Ekstrapoint to evolve and offer the new phase in rewarding customer loyalty.

To keep up with the latest trends, Vita Media Group entered into a partnership with SmartSoft Gaming that enabled a lot of fresh content to be part of Ekstrapoint, hence the offering for players has become much more diversified and of greater quality.

Since this collaboration came into force in November, Ekstrapoint is now offering ultra-modern slots, much more improved gameplay, attractive competitions, and a reason more to be a loyal player on the first and only loyalty and reward platform in the world.

Some of the great names that joined Ekstrapoint in the course of the last 4 months are:

Samurai
Apollo 77
Moonstone
Magic Garden 40
Bank Job
Aztec
Vikings
World War

All of the new games are characterized by exceptional graphics, a lot of attention to the slot theme, and a fun experience. Each game offers an adventure into a new world.

Add all of this to the personalized dashboard that was introduced in 2021, you now have a full picture of why users have such a great flow on Ekstrapoint.

Whenever we ask ourselves if this is the right track, we are always reassured by the user reviews who give Ekstrapoint an excellent 4.8 score out of 5 on Trustpilot.

“More interested in playing now, with the new and more games in total. Live it. Love it.” says Gary Ramsey, a user from Canada.

The Ekstrapoint team in Vita Media Group expects an even more dynamic tempo in uploading new slots to the platform, as all integrations with the game developers have been successfully finished. In February, the players might even see a record new number of slots added in a month.

Upward trends on Ekstrapoint
The recent developments on Ekstrapoint displayed some positive trends on the platform.

The first notable fact was that since new and modern slots were offered on the platform, the number of unique competition players has been on increase up to this moment and going forwards.

Another positive fact around the updates on Ekstrapoint is that the pages with new games on them have become the pages with increased average session duration; top pages by pageviews; and pages with the least bounce rate.

To wrap it up, Ekstrapoint has aligned with the latest trends in iGaming and has been answering the user needs to keep its status of a unique loyalty and reward platform offering constant user support. These efforts have resulted in increased user activity from registration, to game competition entries, pageviews, and etc.

With the days ahead, Ekstrapoint is growing to become the iGaming platform users can’t imagine their lives without.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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