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NSoft exceeds growth expectations, delivering strong Q4 2021 results
by Dražan Planinić, COO at NSoft
The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.
The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.
Stake growth by the distribution channels:
- Land-based betting business: 22.5%
- Online: 14.3%
Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.
Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform
We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.
T-1000 Self-Service Betting Terminal on US Market
In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4 2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.
The certification of the terminal for the USA was done before in Q3 2021.
Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year
In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.
NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.
In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.
Lottery in Retail
In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.
People@NSoft
As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.
We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!
In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.

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Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming
Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.
This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.
Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.
But with each Scatter triggering a new layer of action, no two spins are ever the same.
Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.
For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.
From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.
All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.
Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.
“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.
“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”
The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.
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Revolutionizing Messaging: Communications Hub at SBC Lisbon 2025
Lisbon, Portugal, 16-18 of September
This September 16-18, SBC Summit in Lisbon will host the official presentation of Communications Hub (CommsHub). The new all-in-one communication management platform helps businesses integrate messaging services 75% faster while ensuring uninterrupted delivery through built-in backup and cascading traffic.
Developed by industry veterans and now operating as a standalone brand in the RedCore business group, Communications Hub is set to change the way high-volume messaging is managed – not only in iGaming and affiliate marketing, but also in fintech, e-commerce and beyond.
A New Era of Smart Messaging
Communications Hub centralizes SMS, flash calls and alpha name registration into one streamlined interface. The platform provides businesses with access to an up-to-date list of verified service providers, flexible routing options and advanced analytics – all designed to reduce costs, save time and increase reliability.
One of the platform’s key innovations is its built-in failover and cascading traffic system, ensuring that no message is lost due to a provider outage or technical disruption.
“We built a Communications Hub to take the uncertainty out of messaging,” said Viktoriia Yefimenko, CEO, Communications Hub. “Our mission is simple: make integration fast, delivery reliable and management effortless.”
75% Faster Integration
The launch announcement comes with a headline figure: Communications Hub reduces the time needed to integrate new providers by 75% – from the industry standard of 35-45 days to just 10 days.
For fast-moving industries, this speed means more than convenience; it can mean seizing market opportunities before competitors do.
Meet the Team at SBC Lisbon
Visitors to SBC Lisbon 2025 will have the opportunity to see Communications Hub at the stand #D181 in action, meet the team behind it and explore how the platform can streamline their communication strategy.
“SBC is the perfect stage for our launch,” added Viktoriia. “It’s where forward-thinking businesses come to explore new technology and we’re ready to show them what’s possible.”
Who Should Visit
Communications Hub is built for any type of messages – from marketing agencies and trading platforms to online retailers and affiliate networks.
The platform’s combination of speed, stability and smart routing makes it particularly valuable for companies where every second and every message matters.
Event Details:
SBC Summit Lisbon 2025
16-18 of September
Visit the Communications Hub at booth #D181
For more information ahead of the event, visit the website.
The post Revolutionizing Messaging: Communications Hub at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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Checkd Dev and OpenBet Partner to Launch Advanced Trending BetBuilder Automated Betting Solution
Checkd Dev, the leading iGaming technology specialist and part of the award-winning Checkd Group, has entered into a landmark three-year partnership with OpenBet, a leading provider of betting and gaming technology, content, and services. Together, they will deliver a next-generation Automated Betting Solution (ABS), known as ‘Trending BetBuilder,’ designed to enhance the pre-canned BetBuilder experience.
This strategic collaboration represents a significant milestone for Checkd Dev as it brings its proprietary ABS technology to the BetBuilder vertical for the first time, further expanding the product’s versatility and market impact.
Originally launched in 2023 to optimise the user experience of incorporating key statistics into the accumulator bet journey and increasing bet placement conversion for operators, Checkd Dev’s ABS has now evolved to serve the growing demand for automated, pre-canned bet builder content.
Trending BetBuilder integrates seamlessly with OpenBet’s market-leading pricing and BetBuilder capabilities, powered by SportCast, giving operators a powerful, scalable tool to curate engaging betting opportunities.
The partnership allows OpenBet’s global network of operators to benefit from: Dynamic, stats-driven pre-canned widgets for front-end user engagement, a fully automated back-end system for bet creation, management, and localisation, and a multi-territory ready interface that supports global scalability through a centralised, intuitive admin control panel.
This single integration delivers two key outcomes for operators: significantly increased pre-canned bet builder conversion rates and major operational efficiencies—saving trading teams valuable hours daily.
OpenBet’s BetBuilder, powered by SportCast, has revolutionised the sports betting landscape. This innovative product pioneered player stats and same-game betting, offering a premium and highly personalised experience. Today, it provides unparalleled entertainment to the world’s leading sportsbooks.
Commenting on the partnership, Andrew Grimshaw, Commercial Director at Checkd Dev, said: “This is an exciting step forward for Checkd Dev. Working alongside OpenBet’s SportCast, one of the most respected names in our industry, we’re thrilled to introduce a powerful, automated solution to their extensive global client base.
“Our accumulator product has already proven its value with Tier 1 operators in the UK market. With this expanded ABS now tailored for pre-canned bet builders, we’re confident OpenBet clients will experience both uplift in conversion and operational time savings in what is a high-margin, high-volume betting category.”
Jason Ayton, SVP Business Development & Strategy at OpenBet, said: “Through our BetBuilder product, powered by SportCast, we provide customers with highly engaging, personal digital experiences that immerse them in the excitement of live sport.
“Trending BetBuilder takes the product to the next level for our partners. It offers an automated solution that gives operators around the world a pre-canned content solution that is highly scalable and adaptable to local markets. We believe it will have a major positive impact on the market as it rolls out with our global partner base.”
The post Checkd Dev and OpenBet Partner to Launch Advanced Trending BetBuilder Automated Betting Solution appeared first on European Gaming Industry News.
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