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ACMA: Unlawful Spam Costs Sportsbet $3.7 Million in Penalties and Refunds

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Australian Communications and Media Authority (ACMA) has fined Sportsbet a record infringement notice of $2.5 million and ordered the betting agency to refund $1.2 million for breaching Australia’s spam laws.

An ACMA investigation found Sportsbet sent more than 150,000 marketing text messages and emails to over 37,000 consumers who had tried to unsubscribe. Sportsbet also sent over 3000 marketing texts that had no unsubscribe function.

The marketing texts and emails from Sportsbet, sent between January 2020 and March 2021, either offered incentives to consumers to place bets or contained alerts about upcoming races.

ACMA Chair Nerida O’Loughlin said the scale and duration of Sportsbet’s conduct was deeply concerning, particularly given the potential harms involved with gambling.

“We received complaints from people stating they were experiencing gambling-related problems and were trying to manage the issue by unsubscribing from Sportsbet’s promotions,” Ms O’Loughlin said.

“Sportsbet’s failures in this matter had the real potential to contribute to financial and emotional harm to these people and their families.”

In addition to the largest penalty given by the ACMA for breaches of spam laws, the ACMA has accepted a comprehensive three-year court-enforceable undertaking from Sportsbet. The undertaking commits it to appoint an independent arbiter to oversee a compensation programme to refund customers who lost money on bets made associated with the spam, which is expected to total around $1.2 million.

The undertaking will also require Sportsbet to appoint an independent consultant to review its procedures, policies, training and systems, and implement recommendations from the audit.

Ms O’Loughlin said she was disappointed Sportsbet did not act as soon as they were aware of the problem.

“The ACMA contacted Sportsbet on several occasions leading up to the investigation to let the gambling provider know it may have compliance problems and it failed to take adequate action,” she said.

“Sportsbet is a large and sophisticated company which should have robust systems in place to comply with spam laws and protect the interests of its customers.

“We will be actively monitoring Sportsbet’s compliance and the commitments it has made to the ACMA,” Ms O’Loughlin said.

Over the past 18 months, businesses have paid nearly $3.4 million in ACMA-issued infringement notices for breaking spam and telemarketing laws. The ACMA has also accepted 13 court-enforceable undertakings and issued seven formal warnings to businesses.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming

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Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential

Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.

This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.

Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.

But with each Scatter triggering a new layer of action, no two spins are ever the same.

Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.

For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.

From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.

All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.

Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.

“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.

“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”

The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.

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Revolutionizing Messaging: Communications Hub at SBC Lisbon 2025

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Lisbon, Portugal, 16-18 of September

This September 16-18, SBC Summit in Lisbon will host the official presentation of Communications Hub (CommsHub). The new all-in-one communication management platform helps businesses integrate messaging services 75% faster while ensuring uninterrupted delivery through built-in backup and cascading traffic.

Developed by industry veterans and now operating as a standalone brand in the RedCore business group, Communications Hub is set to change the way high-volume messaging is managed – not only in iGaming and affiliate marketing, but also in fintech, e-commerce and beyond.

A New Era of Smart Messaging

Communications Hub centralizes SMS, flash calls and alpha name registration into one streamlined interface. The platform provides businesses with access to an up-to-date list of verified service providers, flexible routing options and advanced analytics – all designed to reduce costs, save time and increase reliability.

One of the platform’s key innovations is its built-in failover and cascading traffic system, ensuring that no message is lost due to a provider outage or technical disruption.

“We built a Communications Hub to take the uncertainty out of messaging,” said Viktoriia Yefimenko, CEO, Communications Hub. “Our mission is simple: make integration fast, delivery reliable and management effortless.”

75% Faster Integration

The launch announcement comes with a headline figure: Communications Hub reduces the time needed to integrate new providers by 75% – from the industry standard of 35-45 days to just 10 days.

For fast-moving industries, this speed means more than convenience; it can mean seizing market opportunities before competitors do.

Meet the Team at SBC Lisbon

Visitors to SBC Lisbon 2025 will have the opportunity to see Communications Hub at the stand #D181 in action, meet the team behind it and explore how the platform can streamline their communication strategy.

“SBC is the perfect stage for our launch,” added Viktoriia. “It’s where forward-thinking businesses come to explore new technology and we’re ready to show them what’s possible.”

Who Should Visit

Communications Hub is built for any type of messages – from marketing agencies and trading platforms to online retailers and affiliate networks.

The platform’s combination of speed, stability and smart routing makes it particularly valuable for companies where every second and every message matters.

Event Details:
SBC Summit Lisbon 2025
16-18 of September
Visit the Communications Hub at booth  #D181

For more information ahead of the event, visit the website.

The post Revolutionizing Messaging: Communications Hub at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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Checkd Dev and OpenBet Partner to Launch Advanced Trending BetBuilder Automated Betting Solution

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Checkd Dev, the leading iGaming technology specialist and part of the award-winning Checkd Group, has entered into a landmark three-year partnership with OpenBet, a leading provider of betting and gaming technology, content, and services. Together, they will deliver a next-generation Automated Betting Solution (ABS), known as ‘Trending BetBuilder,’ designed to enhance the pre-canned BetBuilder experience.

This strategic collaboration represents a significant milestone for Checkd Dev as it brings its proprietary ABS technology to the BetBuilder vertical for the first time, further expanding the product’s versatility and market impact.

Originally launched in 2023 to optimise the user experience of incorporating key statistics into the accumulator bet journey and increasing bet placement conversion for operators, Checkd Dev’s ABS has now evolved to serve the growing demand for automated, pre-canned bet builder content.

Trending BetBuilder integrates seamlessly with OpenBet’s market-leading pricing and BetBuilder capabilities, powered by SportCast, giving operators a powerful, scalable tool to curate engaging betting opportunities.

The partnership allows OpenBet’s global network of operators to benefit from: Dynamic, stats-driven pre-canned widgets for front-end user engagement, a fully automated back-end system for bet creation, management, and localisation, and a multi-territory ready interface that supports global scalability through a centralised, intuitive admin control panel.

This single integration delivers two key outcomes for operators: significantly increased pre-canned bet builder conversion rates and major operational efficiencies—saving trading teams valuable hours daily.

OpenBet’s BetBuilder, powered by SportCast, has revolutionised the sports betting landscape. This innovative product pioneered player stats and same-game betting, offering a premium and highly personalised experience. Today, it provides unparalleled entertainment to the world’s leading sportsbooks.

Commenting on the partnership, Andrew Grimshaw, Commercial Director at Checkd Dev, said: “This is an exciting step forward for Checkd Dev. Working alongside OpenBet’s SportCast, one of the most respected names in our industry, we’re thrilled to introduce a powerful, automated solution to their extensive global client base.

“Our accumulator product has already proven its value with Tier 1 operators in the UK market. With this expanded ABS now tailored for pre-canned bet builders, we’re confident OpenBet clients will experience both uplift in conversion and operational time savings in what is a high-margin, high-volume betting category.”

Jason Ayton, SVP Business Development & Strategy at OpenBet, said: “Through our BetBuilder product, powered by SportCast, we provide customers with highly engaging, personal digital experiences that immerse them in the excitement of live sport.

“Trending BetBuilder takes the product to the next level for our partners. It offers an automated solution that gives operators around the world a pre-canned content solution that is highly scalable and adaptable to local markets. We believe it will have a major positive impact on the market as it rolls out with our global partner base.”

The post Checkd Dev and OpenBet Partner to Launch Advanced Trending BetBuilder Automated Betting Solution appeared first on European Gaming Industry News.

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