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Affilka by SOFTSWISS Launches Poker Module

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Affilka by SOFTSWISS expands the capabilities of its affiliate marketing tracking platform with the launch of a new module for poker sites. Affilka can now provide its services not only to online casinos and sportsbooks, but also to online poker sites.

The new poker module will enable clients operating online poker sites to take advantage of Affilka as well. The new module includes an updated API, which will be used to process user gaming activity on online poker rooms. In addition to click data, registrations, deposits, and cash-outs, the Affilka affiliate marketing platform will collect, store and process the following online poker player data:

  • Poker Rounds Count – the number of rounds a player has played in a poker game
  • Poker Bets Sum – the bet sum a player has placed in poker games
  • Poker Rake Sum – the commission fee taken by the poker room operating a poker game 
  • Poker Bonuses Sum – the sum of bonuses issued to the player
  • Poker Balance Corrections Sum – the amount of manual adjustments to the player’s balance
  • Poker Third Party Fees Sum – any fees paid by an online poker room for various third party services
  • Poker Net Revenue Sum – the poker site net profit excluding bonuses, balance adjustments, and third-party fees.

Along with the API update, the Affilka team expanded the Сommission Сonstructor for CPA, RevShare and Hybrid deals (a combination of CPA and RevShare). 

Under the CPA model, affiliates are paid for a specific player action or combination of actions. When calculating CPA deals poker sites will be able to take into account such parameters as time from a player registration to a deposit (or meeting other qualification criteria), whether a player has an active self-exclusion limit as part of responsible gaming practises, duplicate players, and a user status (verified or blocked). From now on, for CPA payments, not only player deposits but also poker player activities, such as Poker Rake Sum per player or Poker Bets Sum per player can be taken into account. So, in order to pay an affiliate partner the CPA reward for a referred player, the player must deposit a specified amount during a specified period and/or the Poker Rake Sum from that player and/or their Poker Bets Sum must reach a certain amount.

When using the RevShare model, the poker site pays the affiliate a percentage of the revenue. A poker site owner may pay affiliates a percentage of the gross revenue which is the rake generated by the referred players. The owner may also pay a percentage of the Net Revenue (rake minus bonuses, balance adjustments, third-party fees such as payment system fees, taxes, poker network fees, etc.).

“I am pleased to announce the launch of the long-awaited poker module that will expand Affilka coverage. Not only casinos and sportsbooks but also online poker sites will now be able to use our platform’s unique tools to acquire new players. Poker is an important part of the iGaming industry, so we have worked hard to offer our software solution for poker rooms”, commented Anastasia Borovaya, Product Owner at Affilka. 

When it comes to postbacks, they have also been refined. In addition to the classic postbacks for registration, first deposit, any deposit, qualification, as well as casino and sportsbook NGR, Affilka has added postbacks for Poker Rake Sum and Poker Net Revenue Sum. Moreover, qualifying postbacks now include variables containing the Poker Rake Sum values of a qualifying player.

The Affilka affiliate management software platform allows casinos, sportsbooks and poker sites to run affiliate programs in order to promote their businesses. With Affilka’s tools, it is possible to track the effectiveness of affiliate programs, organise work with affiliates and analyse player behaviour. 

 

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely–acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin–optimised online casino solution.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

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The studio’s latest game blends nostalgic themes and engaging features

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

The Call of the Wild

In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:

  • Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
  • Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
  • Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).

Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.

Join the Herd

Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”

Will You Answer the Call?

The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?

The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.

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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify

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With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.

Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.

For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.

The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.

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Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming

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Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential

Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.

This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.

Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.

But with each Scatter triggering a new layer of action, no two spins are ever the same.

Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.

For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.

From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.

All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.

Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.

“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.

“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”

The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.

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