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SOFTSWISS Sportsbook: 2021 Recap
The SOFTSWISS Sportsbook is pleased to share insights and results of the past year. The online sports betting platform was launched by SOFTSWISS at the end of 2020 and has gained traction in its first year of operating performance.
According to the Sportsbook statistics, men are the top users of the platform. Men account for 97% of the sum of all bets, while women only account for 3%. The situation is similar with the number of bets made, or Bet Count. In 2021 men made 94% of of all bets recorded in the SOFTSWISS Sportsbook, while women only made around 6%.
“Our product confirms the prevailing theiry that the sports audience is predominantly male. This pattern is easy to interpret and culturally related to spending time together watching sporting events, which is less characteristic of the female segment of gamblers. Men are more often interested in sports and consequently more likely to become betting site visitors,” commented Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
The analysis of the players age revealed that the users aged 41 to 50 years old provide the biggest contribution. More than 55% of Total Bet Sum is generated by this player group. Surprisingly, however, middle-aged players (31-40 years old) are the ones who make the most bets: they account for 37% of the Total Count of bets.
In 2021, people were more likely to use mobile phones to place bets – these made up 65.5% of all bets. However, when it comes to the Bet Sum, the picture changes dramatically. Players spent the most money from desktop devices (62.6% of Total Bets Sum). Tablets prove to be the least popular betting devices.
“Desktop devices tend to be an important tool for professional and VIP players, who use multiple monitors at once to simultaneously study statistics and analyse data in parallel with the game. It is the most advanced way to track changes in real time,” said Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
The most popular sports by Bet Sum in 2021:
- Soccer 38.14%
- Basketball 22.62%
- Tennis 16.11%
- Ice Hockey 9.01%
- American Football 8.95%
- Volleyball 5.17%
The top tournaments are as follows:
- NBA 28.32%
- NFL 18.13%
- Premier League 16.78%
- Serie A 13.35%
- La Liga 12.28%
- NHL 11.13%
“Football is the king of betting, as our statistics once again prove. Basketball and tennis, as usual, share second place depending on how well represented they are in client projects given the region of operation. The popularity of each particular sport affects the leading tournaments accordingly,” added Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
The most popular cryptocurrencies in sports betting turned out to be:
- Bitcoin 54.73%
- Litecoin 44.22%
- Ethereum 1.05%
An important achievement for the Sportsbook team has been the partnership with one of the leading providers of live odds for eSports, Oddin.gg. The new partnership has enabled Sportsbook to expand its offering with live streaming, multiple live markets and a wide range of eSport tournaments such as Counter-Strike, League of Legends, and Dota 2.
In addition, the SOFTSWISS Sportsbook, together with N1 Partners Group, launched its first project on the Nigerian market under a local licence, which SOFTSWISS was granted in February 2021. N1Bet.ng was the first betting project launched by the Sportsbook Team on the African continent.
In terms of functional enhancements, the Sportsbook has significantly expanded the list of bonus offers available. In 2021, the team launched two new types of bonuses at once: Hunting and Freebets. The latest includes No Risk, AllWin and OnlyWin.
“All of the enhancements as part the Sportsbook’s development in 2021 were aimed at exploring new markets, expanding the gambling offering and attracting players. The partnership with new odds provider Oddin.gg will help attract a younger audience who are keen on eSports. The launch of new bonuses, in turn, was a great tool to build and strengthen the loyalty of existing players. Our clients have already been able to appreciate new Sportsbook features and put them into action. Despite last year’s achievements, our team has even more ambitious plans ahead,” concluded Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
ABOUT SOFTSWISS
Launched in 2020, the SOFTSWISS Sportsbook Platform offers a gaming experience that can be enjoyed by seasoned punters and a new generation of players.
SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Imagine Live and SoftGamings Join Forces
- A true business partner with a shared vision and an opportunity to connect with SoftGaming’s extensive client portfolio and enhance its product offering.
- Partnering with SoftGamings feels like a watershed moment for Imagine Live as we gain the approval of one of the market-leading distributors of quality products.
- This partnership will open new markets for Imagine Live and catalyze us to augment our product offering to serve those markets correctly.
The post Imagine Live and SoftGamings Join Forces appeared first on European Gaming Industry News.
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ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024
ELA Games announces that its online slot, Kraken Bay, has been nominated for the prestigious SBC Game Developer Awards 2024 in the Slot of the Year category. This nomination confirms ELA Games’ studio principles of creating games for players by players with high-quality graphics design.
Kraken Bay invites players on an exhilarating journey to a treasure-filled cove, where they encounter a mysterious monster amidst lucky spins, colossal prizes, and an enchanting gaming experience. The Wild symbol coming to the lucky treasure seeker will significantly multiply the winnings on the line. Players can also collect multipliers on the reels in the bonus game with potential winnings of up to 5,000 times the original bet. For those who want to evaluate the design and gameplay of the game, a demo version of Kraken Bay is available on the ELA Games studio website.
Mike Cini, Business Owner of ELA Games, expressed the team’s joy and appreciation upon receiving the nomination, “The nomination for Slot of the Year confirms our dedication to crafting captivating, high-quality games, such as Kraken Bay. We always keep the player in mind when we build games, so this nomination stands as further proof we’re doing our job right. We eagerly anticipate the outcome of the awards ceremony.”
The results will be announced on May 23, 2024, during the Casino Beats Awards ceremony at the Hilton Hotel in Malta. ELA Games remains hopeful for a favorable outcome and extends its gratitude to the judges for acknowledging the studio’s contributions to the industry and players.
The post ELA Games’ Kraken Bay Shortlisted for “Slot of the Year” at the SBC Game Developer Awards 2024 appeared first on European Gaming Industry News.
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Europe’s Largest Lottery Remains the Responsibility of WestLotto
The largest lottery in Europe remains the responsibility of WestLotto. At the general meeting of the 19 Eurojackpot countries, the state lottery company of North Rhine-Westphalia in Bled, Slovenia, was confirmed in its administrative leadership role for another three years. In addition, WestLotto managing director Andreas Kötter was once again elected as chairman of the world’s most successful lottery launch in recent years.
“The Eurojackpot is a European success story. We are proud to be significantly involved and to be able to continue our work,” said Andreas Kötter.
Since the first Eurojackpot draw in 2012, the threads for the Eurojackpot have come together at WestLotto. At the company headquarters in Münster, the tips from all participating countries are recorded and the winnings and odds are evaluated. In Bled, the total of 34 state-licensed lottery companies confirmed WestLotto’s outstanding leadership role so far in the gaming offering, which reaches around 325 million people in Europe.
After starting with state-licensed lottery companies from seven countries, the Eurojackpot cooperation has now grown to 19 nations. Most recently, the Greek company OPAP joined the merger in March. Germany is involved with all 16 federal state companies from the German Lotto and Toto Block (DLTB). The draws are carried out every Tuesday and Friday. According to the formula 5 out of 50 and the Euro numbers 2 out of 12, a jackpot of between 10 and 120 million euros is played.
The post Europe’s Largest Lottery Remains the Responsibility of WestLotto appeared first on European Gaming Industry News.
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