Former Sportingbet manager to power international marketing efforts as FSB continues to expand global footprint.
Award winning B2B sports betting and iGaming service provider FSB has announced the appointment of Chris Graham into a global-facing Head of B2B Marketing senior role.
Graham assumes the leadership role from his previous client-facing position as Head of Marketing Operations, and will now lead a team managing the organisation’s marketing strategy across Europe, North America, Africa and Latin America.
Joining FSB in August 2020, Graham was responsible for producing landmark numbers across it’s Marketing Operations department in 2021 as the suppliers’ Operational Services division achieved record revenue over the calendar year.
With experience in a number of sportsbook marketing operational roles at the likes of Sportingbet, Ladbrokes and Catena Media, Graham’s new remit will be to build global brand awareness and lead generation for FSB whilst supporting the ever-expanding Business Development team across the regions.
Graham takes up his new role against the backdrop of rapid global growth for the omni-channel supplier with new international headquarters established in Central London and North American market entry secured via a major multi-location sports wagering retail partnership in South Dakota.
Ian Freeman, Chief Revenue Officer at FSB, said: “It’s been a transformative 12 months for FSB. As we’ve grown it’s become essential for us to build out an expanded, dedicated, talented team to drive our global corporate marketing strategy. Chris is the right person to lead this international team forward.
Chris has a dynamic blend of Tier 1 B2C operator experience and strong B2B marketing flair. It’s a combination that will add real depth to our Business Development team.
Chris Graham, Head of B2B Marketing, at FSB, said: “The last year has been an exhilarating time to be at FSB. Watching the company grow rapidly across Europe, North America and Africa has made us all feel part of something special. This is an organisation that’s going places.
My job now is to build on this momentum and power forward our unique proposition of offering truly curated sports betting and iGaming experiences to ambitious, major operators. It’s a big year ahead and I’m excited about the opportunity that awaits us globally.
