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iSoftBet adds SmartSoft content to aggregation offering

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iSoftBet, the leading online games supplier and content aggregator, has welcomed Georgian supplier SmartSoft to its aggregation offering.

The deal will see SmartSoft’s array of content, including slot hits Magic GardenBurning Ice 40 and Moonstone, made available to iSoftBet’s operator partners.

SmartSoft’s games are currently enjoyed by major operators such as Parimatch and Crystalbet, with its complete portfolio now joining a collection of over 8,000 titles from more than 70 of the industry’s leading providers hosted on iSoftBet’s aggregation platform.

SmartSoft becomes the latest content creator to join iSoftBet’s aggregation offering, which has gone from strength to strength with major commercial deals signed with operators globally.

Denisa Csepregi, Commercial Aggregation Manager at iSoftBet, said: “We are always looking to add cutting-edge content to our aggregation platform and SmartSoft’s innovative titles stand out, headlined by the XGames category. The Flagship title, Jet X, is one of a number of games that stand out and is expected to make a great impact with our clients.

“Already boasting major partners, we’re delighted to be able to further their reach and look forward to working together in the future.”

Luka Namoradze, Chief Marketing Officer at SmartSoft Gaming, said: “We are happy and grateful to partner with iSoftBet and the deal is testament to the progress we have made as a supplier. There is plenty more to look forward to and this deal will help propel our growth and we can’t wait for what the future holds.”

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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