Latest News
Stream Hatchet releases its 2021 Video Game Live Streaming Trends Report
Gaming and esports live streaming analytics company Stream Hatchet has published its latest 2021 annual report, giving a detailed look into the video game live streaming industry’s most significant trends and insights. Focusing on four core areas – platform growth, top performing games and streamers, the gender gap and monetization, the report shows that live streaming watch time remains buoyant with 21% year-on-year growth despite expectations that demand would wane after the height of the pandemic. Viewers clocked up an average watch time of 653 million hours of live streaming per week across Twitch, YouTube and Facebook Gaming.
The report also highlights the clear gender gap that continues to be a prevalent topic in the games industry, with only 5% of the top 200 gaming influencers being women. With toxicity and hate raids presenting serious problems in, Twitch, Youtube and Facebook Gaming have all made efforts to combat misogyny and hate speech throughout 2021; however, the distribution of women gaming creators has only changed by 2%.
Key findings include:
- Viewers watched an average of 653 million hours of live streaming each week across Twitch, YouTube and Facebook Gaming in 2021
- Only 5% of the top 200 gaming influencers are women
- Twitch continued to dominate the video games live streaming market among western live streaming platforms accounting for 71% of the total hours watched in 2021
- Amouranth was the top female streamer of the year with 38.8 million hours watched, buoyed mainly by her “polemic” content, especially in the ASMR and Pools, Hot Tubs and Beaches categories. Despite this, she still only placed 46 in the top 100 streamers of the year by hours watched
- The top 1.2% of influencers generate 15.8% of the total estimated revenue. The average “mega tier” (>25k concurrent viewers per live stream) influencers generate an average of $841K per year
- Live streaming is no longer just about PC and console. Major mobile games such as Garena Free Fire and PUBG Mobile have helped foster massive audiences for the world’s most prominent gaming creators and esports events
- YouTube (Live) was the only major western platform to experience a decrease in live streaming watch time (Q2 – Q4)
- Shooters & Battle Royales resonated strongly with video game live streaming enthusiasts in 2021, with the likes of Fortnite, Garena Free Fire, VALORANT, PUBG Mobile and COD: Warzone collectively generating over 1 billion hours watched
- Open-world games such as Minecraft, Grand Theft Auto V, and Rust suggest a strong interest in future ‘metaverse’ platforms, with over 4.28 billion hours watched
- Riot Games dominated the live streaming charts, with League of Legends and VALORANT generating 18% of all the hours watched among the top 20 games
“What our latest report clearly shows is that video game live-streaming has managed to sustain a huge amount of the viewing numbers that the platforms picked up during the pandemic,” said Eduard Monsterrat, CEO at Stream Hatchet. “Despite this growth, we still see a huge disparity in the top 100 streamers, which continues to be dominated by men. It will be interesting to see how the major platforms continue to make themselves a truly welcoming place for female, transgender and non-binary streamers in the coming months.”
Reading Time: 2 minutes
FairPlay Sports Media, the fan and AI-powered global sports media network, has announced its latest strategic betting partnership with leading UK & Ireland sports and entertainment publication, JOE, which will see its sporting content bolstered by FairPlay’s BetTech and AI-powered tools, as well as access to premium content and betting sponsorship opportunities.
JOE’s 28m global following will now experience more dynamic, betting-related content on-site, which will complement the brand’s premium editorial content with seamless, higher converting bet placement user journeys with bookmaker partners.
Similarly, FairPlay’s betting network and expertise will leverage JOE’s brand equity and original editorial output for additional monetisation opportunities. These will initially include widget integrations within sporting content, deep-linked to partner website betslips and showcasing best value prices to the user.
Social media and video branding opportunities will follow that combine consideration and performance strategies for betting partners. 1.7bn minutes of content was watched on JOE during 2024 and this will now be underpinned by FairPlay’s extensive operator network.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “JOE has become a household name for sports news and engaging content in the last decade, both in its core Irish market but also worldwide. As a brand, it’s an ideal fit for FairPlay Sports Media’s BetTech and betting consultancy services, which together will enhance editorial content, deliver new revenue streams, and ultimately, create a better fan experience.
“As a network, we’ve proven that we can offer huge value to partners by integrating complementary tools, adding sharper betting insight which levels the playing field for users, and facilitating the link between sportsbooks and prominent media brands, like JOE, in order to fulfil their engagement and monetisation potential.”
Paul O’Donohoe, Managing Partner at JOE Media Group, added: “We are excited to partner with FairPlay Sports Media’s BetTech offering. We are one of the leading social publishing groups for driving front-end engagements globally. Now with the integration of this tech and FairPlay’s extensive operator network, we will be able to make a big step into the transactional space.
“The data we now have access to as part of this agreement will also help us to provide dynamic informative content around the sports conversation to help give our audience a richer fan experience and help them level the playing field.”
The post FairPlay Sports Media and JOE Kick Off Betting Strategy Partnership appeared first on European Gaming Industry News.
Reading Time: 3 minutes
The NSW Government is encouraging the community to help spread the message this GambleAware Week, that with gambling, there’s more to lose than money; it can also affect health, relationships and wellbeing.
Running from today, 20 October to 26 October, this year’s campaign is also focussing on promoting the range of free and confidential support available to those struggling with gambling harm.
In addition, the NSW Government is continuing its campaign to reduce the amount of sports betting advertising with its Reclaim the Game initiative, delivered in partnership with 19 NSW sporting clubs from six codes: the A-League, AFL, Cricket, the National Basketball League, Netball and the National Rugby League.
This includes the Sydney Kings and the Illawarra Hawks men’s basketball teams along with the Sydney Flames women’s basketball team. All three teams have just signed up for a further two seasons.
Sports betting is most common among young people aged 18-24 years. A 2024 NSW Gambling Survey found sports and race betting responsible for 16.5% of gambling harm.
Reclaim the Game aims to counteract the saturation of sports betting advertising and help people understand their choices and decisions about gambling, encouraging them to take action to prevent and reduce gambling harm by seeking support when they need it.
In 2025-26, the NSW Government has committed $20.7 million from the Responsible Gambling Fund for gambling support services, up from $19.19 million the previous year.
The government has implemented a suite of measures to reduce gambling harm, including:
- Committing $100 million to harm minimisation – investing in research, treatment, services and reform,
- Banning gambling advertising on public transport, and the terminals people catch it from,
- Banning all external gambling signage in licensed premises and introducing Responsible Gambling Officers for venues with more than 20 gaming machine entitlements, and
- Banning political donations from clubs with electronic gaming machines.
Reclaim the Game is an initiative of the NSW Office of Responsible Gambling, which also manages the statewide gambling support service GambleAware.
Information about GambleAware Week activities, Reclaim the Game, plus resources and support information are available at www.gambleaware.nsw.gov.au
Call the 24-hour GambleAware Helpline on 1800 858 858 for free and confidential support. In-language support is also available for those from diverse cultural backgrounds.
Minister for Gaming and Racing David Harris said:
“The NSW Government is committed to reducing gambling harm which not only impacts individuals, but also their loved ones and the broader community.
“I’m pleased to announce the NSW Government has extended the Reclaim the Game partnerships with the Sydney Kings, Sydney Flames and Illawarra Hawks. These partnerships have helped us spread this important message through reclaiming advertising space and enlisting clubs to engage with fans and the community on responsible gambling.
“Everyone has a role to play in keeping our communities safe, informed and supported. With gambling, there’s more to lose than money. You could be risking your family home, that dream holiday, your health or your relationships.
“This GambleAware Week, start a conversation with those who matter most about what gambling’s really costing. If you or someone you care about is struggling, support is available.”
Sydney Kings and Flames Chief Commercial Officer Amanda Farag said: “The Sydney Kings and Flames have been proud long-term partners of Reclaim the Game, and we are excited to renew this partnership. We wish basketball to remain a family-friendly environment, and we support the message of responsible gambling. We are proud of our ongoing commitment to this message”
Illawarra Hawks General Manager Commercial Aaron Anderson said: “The Illawarra Hawks are proud to continue our partnership with Reclaim the Game and stand alongside the Sydney Kings and Sydney Flames, in creating a safer, more positive sporting environment.
“By extending our partnership, we’re sending a clear message, basketball is about community, competition, and passion – not gambling. This initiative empowers fans to enjoy the game for what it truly is, while raising awareness about the support available through GambleAware.”
The post NSW Government: Play your part this GambleAware Week appeared first on European Gaming Industry News.
Reading Time: < 1 minute
Lottomart has announced the addition of Red Rake Gaming to its growing lineup of content partners, introducing a diverse collection of visually distinctive and feature-led slot titles to its platform.
Recognised for its creative designs and unique mechanics, Red Rake Gaming has developed a strong global reputation for producing high-quality, entertainment-focused casino content.
The launch at Lottomart brings together a mix of established releases and newly developed titles, broadening the overall variety available to players.
The rollout features standout entries from Red Rake’s popular Million Series, such as Million 777 Coins, Million Zeus 2, Million Christmas 2, and Million 777 Bells each built on the studio’s signature game engine with expansive play formats.
The launch introduces a strong mix of seasonal favourites and new adventures, including Halloween Wins 2 & 3, Christmas Wins, Heidi at Oktoberfest, Azteca Gold Collect, Guardians of Luxor 3, Red Dragon vs Blue Dragon, and Beating Alcatraz.
Players will also enjoy a wide range of other Red Rake titles from Super 50 Stars and Super 60 Stars to Joker Fiesta, Legacy of Athena, and Vegas All In reflecting the studio’s hallmark variety and engaging design.
Chris Ruddock, Commercial Director at Lottomart, commented: “We’re delighted to welcome the Red Rake Gaming collective to Lottomart. Their portfolio features a seasoned range of impressive titles that complement our existing offerings and support our goal of providing consistently fresh and entertaining content.
“This partnership reinforces our commitment to expanding our game library with diverse, high-quality releases. We look forward to continuing our rollout of Red Rake’s content to our players while always aiming to grow our network of trusted development partners.”
The post New Partnership Sees Red Rake Gaming Titles Roll Out Across Lottomart appeared first on European Gaming Industry News.
-
Latest News3 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News2 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Latest News3 months agoUzbekistan Introduces Penalties for Illegal Gambling Operations
-
Latest News4 weeks ago
Announcement: 25th September 2025
-
Latest News2 months ago
NODWIN Gaming Acquires Sony Interactive Entertainment’s Stake in Evo; Becomes Majority Holder
You must be logged in to post a comment Login