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Novomatic Withdraws from Participation at ICE 2022

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Novomatic Group has withdrawn from its planned participation at ICE London 2022. The decision is due to the challenging situation created by Covid in the UK and across Europe, and it follows numerous other cancellations by international show exhibitors.

A statement issued by Novomatic read: “A multitude of adverse aspects – including the pandemic, logistical challenges and, last but not least, the unfavourable and unavoidable alternative date – has culminated in a situation in which participating in the show is no longer viable.

“The situation remains difficult to assess, due to the pandemic creating conditions that continue to prevent safe travel as well as a safe stay and participation at this gaming show – circumstances that have ultimately led to several cancellations by leading show exhibitors and participants.”

According to Novomatic, the decision was not taken lightly, as ICE is a key trade show for the entire gaming industry; the organisation “hopes that the successful cooperation can be continued under more favourable conditions in 2023.”

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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