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Gaming Americas Weekly Roundup – January 24-30

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

PointsBet New York has launched its online and mobile sports betting app. New York marks the ninth operational state for PointsBet’s sports betting product, following launches in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia and Virginia.

Esports Entertainment Group has announced that it has received an Order approving a Transactional Waiver from the Director of the New Jersey Division of Gaming Enforcement which permits the company to begin accepting bets in the state.

The Pennsylvania Department of Drug and Alcohol Programmes (DDAP), Penn State University (PSU) and the Pennsylvania Gaming Control Board (PGCB) released the first-of-its-kind report analysing the impact of Interactive Gaming in Pennsylvania.

JCM Global (JCM) has installed its leading ICB Intelligent Cash Box system at Harrah’s Resort Southern California. The installation marks the second Harrah’s Casino in the state supported by ICB, the other being Harrah’s Northern California.

Playgon Games is now offering its live dealer games to clients of four (4) new operators. This brings Playgon to a total of 30 operators that are utilising the Company’s technology, with an additional five (5) operators in the queue at various stages of onboard testing.

Gambling.com Group Limited has completed the application process and has been granted a waiver by the Louisiana Gaming Control Board to provide marketing services to licensed gaming operators in the state.

Kings Entertainment Group has begun trading on the Canadian Securities Exchange (CSE) on January 24. The shares of the company are now trading on the CSE under the ticker “JKPT”.

New Partnerships

Affinity Interactive (AI) and Golden Nugget Online Gaming (GNOG) announced that they have entered into a definitive multi-year agreement for market access in the State of Missouri.

NeoPollard Interactive (NPi) has signed a contract with the Atlantic Lottery Corporation (ALC). NPi said the agreement comprises a five-year initial contract term, whereby ALC will gain access to NPi’s NeoGames Studio library of game content.

PLLAY Labs has announced a partnership with one of the fastest-growing esports franchises, the Kansas City Pioneers. The two companies will bridge esports and technology to enhance fan monetisation and engagement experiences across different avenues.

Neurotechnology company Kernel and Aim Lab are building off their previously announced partnership to reveal a first-of-its-kind effort to bring neuro measurement to the mainstream of game design and player development.

The New Jersey Devils have announced a multi-year partnership with Jackpocket, the leading lottery app in the US to provide a secure way to order official state lottery tickets. With this partnership, the company becomes the Devils Official Lottery Courier Partner.

Elys Game Technology Corp has announced a binding term sheet with Lottomatica that outlines the entry into a definitive agreement and ancillary agreements to design, develop and service a customised sportsbook technology platform focused on Lottomatica’s North American growth initiatives.

New Appointment

DraftKings has named Stephanie Sherman as its new Chief Marketing Officer, a move that the operator says will consolidate all marketing functions under her leadership. Sherman joined DraftKings in 2013 as one of the first 15 employees of the company.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit

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ELA Games is set to attend the SiGMA Europe Summit in Rome from 3 – 6 November. The event gathers global iGaming leaders to discuss innovations, future technologies, and rising companies.

Representing ELA Games will be:

  • Yaroslav Soloshenko, Head of Business Development
  • Peter Vonarshenko, Senior Business Development Manager

They will reveal the studio’s latest titles, such as the festive Witches’ Book, high-energy Piñatas Festival, and highly successful Buffalo Force, which experienced record growth statistics. Additionally, attendees will get a sneak peek into ELA Games’ upcoming title, Riches Express (30 October release), and other forthcoming plans.

Yaroslav and Peter will also unveil exciting new expansion plans in Greece and what that means for the studio’s future content developments.

Special Panel Appearance

On 4 November (11:30 – 12:10, Stage 3 | Affiliate Leaders), Yaroslav Soloshenko will take part in a special panel discussion titled “Battle for the Bottom Line: Does Product or Marketing Drive Growth?”

The session will bring together leading industry experts, from star streamers to product innovators, to explore the strategies that fuel player acquisition, retention, and revenue. Yaroslav will share his insights on ELA Games’ multifaceted approach to growth, including strategic game development and relevant marketing.

Yaroslav commented, “The conversation around strong product development versus marketing is always evolving. For ELA Games, true growth happens when the two work together. A great product generates stories and memories worth sharing, which is what we try to revolve our marketing strategies around. I look forward to sharing more in-depth insights at my panel discussion at the SiGMA Europe Summit.”

Meet ELA Games in Rome

Attendees can book a 1-on-1 meeting with Yaroslav and Peter to learn more about how diverse content can boost operator growth and keep players engaged for longer.

ELA Games’ standout titles, such as Buffalo Force, have been a driving growth factor, experiencing record engagement metrics in just 3 weeks. Operators can explore the studio’s diverse and ever-growing portfolio to discover more highly engaging content that players love.

Join the team at the SiGMA Europe Summit in Rome from 3 – 6 November.

Secure a meeting now — limited slots available!

The post ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit appeared first on European Gaming Industry News.

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Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027

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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.

Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.

Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.

“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.

As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.

According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.

“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.

The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.

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Betsson to Attend SiGMA Central Europe 2025

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.

Betsson Group Joins the Stage at SiGMA Central Europe

Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.

4 November | 10:15–10:45 CET

Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group

Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets

This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.

4 November | 13:20–13:35 CET

Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group

Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World

Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.

The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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