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Sportradar Expands ad:s Team with Brendan Tinnelly Appointment
Former Facebook executive to lead paid social media advertising offering as the company enhances digital marketing capabilities
Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors, has announced the appointment of Brendan Tinnelly as Head of Paid Social Advertising for ad:s, the company’s industry specific multi-channel Marketing Performance Platform. In this newly created role, Tinnelly joins the ad:s strategy team and will lead a group of paid social media specialists to optimise client campaigns utilising ad:s’ proprietary technology.
A highly experienced digital marketer, Tinnelly joins Sportradar from technology company Meta, where he was the business lead for Facebook’s Real Money Gaming offering, developing strategy and driving sales for the vertical globally. In his seven years at Facebook, Tinnelly worked with some of the world’s largest betting companies, helping them build brands, acquire new customers, expand into new markets and navigate regulatory changes.
Rainer Geier, Chief Product Officer, Sports Entertainment, Sportradar said: “From his senior role at Facebook, Brendan is a well-known figure in the igaming industry and we’re thrilled to have him onboard as we continue to evolve our ad:s offering, combining proprietary and gaming-specific technology, with the best strategic and executional talent in the sector. Brendan’s hire sends a strong signal about the level of our ambition.”
Brendan Tinnelly, Head of Paid Social Advertising, Sportradar said: “”I have seen first-hand the transformative impact paid social can have for sports betting operators, many of whom are increasingly shifting their marketing budgets into the channel. Through ad:s; our leading betting-focused marketing solutions technology, Sportradar can help sportsbooks across the world achieve strong ROI for their businesses by driving meaningful fan engagement.”
Tinnelly’s appointment follows new hires across several marketing functions including paid search, affiliate marketing and connected TV opportunities with the company assembling an expert multi-channel team to expand its digital marketing capabilities beyond programmatic display advertising.
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Invitation to Kambi’s third quarter 2025 result presentation
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Kambi Group plc’s result for the third quarter 2025 will be announced on Wednesday 5 November at 7.45 CEST. Kambi invites analysts, investors, and media to a presentation of the report at 10.00 CEST.
The presentation will be held in English by Kambi’s CEO Werner Becher and CFO David Kenyon and can be accessed using the links below. After the presentation there will be the opportunity to ask questions.
Webcast: If you wish to participate via webcast please use the link below. Via the webcast you are able to ask written questions. :edge.media-server.com/mmc/p/qrrugvox
Teleconference: If you wish to participate via teleconference please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the teleconference.: register-conf.media-server.com/register/BI543b2e9c60b54630b42e7bd0c0751f6e
The post Invitation to Kambi’s third quarter 2025 result presentation appeared first on European Gaming Industry News.
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National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA
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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.
IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.
The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.
The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:
- access to IBIA’s Monitoring and Alert Platform;
- the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
- strengthened international cooperation on sports integrity.
The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.”
Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.”
The post National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA appeared first on European Gaming Industry News.
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Ygam achieve milestone of reaching 5 million young people
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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.
Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.
Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.
With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers.
Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities.
Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons.
Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”
But there’s so much more to do – help us reach the next 5 million…
The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.
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