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Bragg’s New Studio Atomic Slot Lab Launches Debut Title Egyptian Magic
Inaugural release for Bragg’s Atomic Slot Lab studio focused on developing new generation of online casino games
Bragg Gaming Group has announced the launch in several European iGaming markets of Egyptian Magic, the debut title from Atomic Slot Lab, the Company’s new game development studio with a mission to deliver a superior and customized online gaming experience to European and North American markets. Egyptian Magic and all future titles from Atomic Slot Lab will be made available via the ORYX Hub distribution platform.
Atomic Slot Lab is the latest addition to Bragg’s growing portfolio of RMG brands which includes ORYX Gaming and Wild Streak Gaming. Atomic Slot Lab is overseen by U.S. slot content development industry veteran Doug Fallon, Bragg’s Group Director of Content and founder of Wild Streak Gaming.
The first title release from the studio, planned to roll out in the U.S. later this year, is set to be an instant classic featuring a proven theme with thrilling features such as instant cash wins and the Mini, Minor, Major or Grand jackpots.
Drawing on Mr. Fallon’s track record of success in developing player-popular slot games for the U.S. market, Atomic Slot Lab is focused on delivering the highest quality online games to slot players globally, inspired by the features, themes and mechanics of the best-loved games from casino floors across North America, combined with the best of online game mechanics and player trends. A brand-new generation of online casino games can be expected from Atomic Slot Lab, carefully calibrated to the specific tastes of online slot players in localized markets around the world but powered by pure Las Vegas energy.
Egyptian Magic is an eye-catching slot game with a Hold&Respin and Free Spins Bonus feature, as well as four jackpots. Its classic theme, elaborate visuals, captivating mechanics and an outstanding overall experience are all customized to player preferences in European and U.S. markets. For Europe, a 25-line game was developed with a higher average feature win with increased volatility, while for the U.S., a 50-line version was created where the frequency is higher and overall volatility is slightly lower.
Doug Fallon said: “Our first title, Egyptian Magic, from our newest game development studio, Atomic Slot Lab, demonstrates our strategic focus on developing high-quality content that is customized to meet the engaging entertainment features players in various iGaming markets favor. Through years of experience, we have learned what content players want and have tailored our math, features and themes to the preferences in specific markets.
“Atomic Slot Lab will draw on our knowledge of the U.S. market and coupled with Bragg’s experience in Europe, we will focus on delivering the highest quality online games to slot players globally. We are very excited to release Egyptian Magic, which was developed to appeal to a wide demographic of players as we introduce our online casino content on both sides of the Atlantic.”

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Invitation to Kambi’s third quarter 2025 result presentation
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Kambi Group plc’s result for the third quarter 2025 will be announced on Wednesday 5 November at 7.45 CEST. Kambi invites analysts, investors, and media to a presentation of the report at 10.00 CEST.
The presentation will be held in English by Kambi’s CEO Werner Becher and CFO David Kenyon and can be accessed using the links below. After the presentation there will be the opportunity to ask questions.
Webcast: If you wish to participate via webcast please use the link below. Via the webcast you are able to ask written questions. :edge.media-server.com/mmc/p/qrrugvox
Teleconference: If you wish to participate via teleconference please register on the link below. After registration you will be provided phone numbers and a conference ID to access the conference. You can ask questions verbally via the teleconference.: register-conf.media-server.com/register/BI543b2e9c60b54630b42e7bd0c0751f6e
The post Invitation to Kambi’s third quarter 2025 result presentation appeared first on European Gaming Industry News.
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National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA
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The National Platform of Sports Integrity of Ukraine and the International Betting Integrity Association (IBIA) have signed a memorandum of understanding.
IBIA is the is the leading global voice on integrity for the regulated betting industry. It brings together more than 90 sports betting operators and over 200 brands across six continents. IBIA’s global monitoring network tracks over USD 300 billion in betting activity annually, detecting suspicious patterns in real time.
The organisation works closely with major international sports institutions such as FIFA, UEFA and the IOC, as well as with national gambling regulators worldwide.
The signing of the Memorandum opens new opportunities for the National Platform in identifying and countering sports competition manipulation, in particular:
- access to IBIA’s Monitoring and Alert Platform;
- the ability to receive alerts on suspicious betting patterns related to matches involving Ukrainian teams or athletes; and
- strengthened international cooperation on sports integrity.
The National Platform stated: “Cooperation with IBIA allows us to integrate into the global system for safeguarding sports integrity. For Ukraine, this represents a qualitatively new level of detection and prevention of competition manipulation. We gain access to advanced international response mechanisms and become part of the worldwide network fighting corruption in sport.”
Khalid Ali, CEO of IBIA stated: “IBIA is delighted to be able to reach this important agreement with the Ukraine National Platform for combating competition manipulation. The move maintains our approach of widening our global integrity collaborations and partnerships and aligns with our Mission 2030 strategic objectives.”
The post National Platform Expands Its International Network of Partners: Memorandum Signed with IBIA appeared first on European Gaming Industry News.
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Ygam achieve milestone of reaching 5 million young people
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Ygam has now surpassed the milestone of reaching an estimated five million children and young people across the UK through its portfolio of prevention programmes.
Founded in 2014, Ygam has now delivered its award-winning training and resources on gaming and gambling harms to over 32,000 delegates.
Ygam’s reach extends beyond the education sector, with training delivered to more than 5,500 professionals working across health and social care — including hospitals, health boards, GP surgeries, and community nursing settings. This work, aligned with a public health approach to preventing gambling harms, has directly contributed to the digital safeguarding of nearly half a million children and young people accessing health services.
With growing concerns from parents and carers about the role of gaming and gambling in the wider online safety conversation, Ygam has become a trusted and respected source of advice and guidance for families. The charity has delivered workshops to more than 4,500 parents and carers.
Ygam is a national charity with a footprint across every region of England, Wales, Scotland, and Northern Ireland, and a presence in 64 of the UK’s 76 cities.
Ygam’s work has also seen a significant increase in the longevity of its reach, with nearly 100,000 resource downloads of its award-winning resources, and at least 50% of educators implementing these materials into their lessons.
Helen Martin, Interim CEO of Ygam, said: “This milestone is more than just a number – it’s a reflection of the positive impact we’re making in every corner of the UK. We’re incredibly proud of the growing community that shares our passion for safeguarding children’s wellbeing in an increasingly complex digital world, where gaming and gambling are more accessible than ever. From schools to sports clubs, parents to practitioners, and colleges to community centres, we’re raising awareness through the powerful tool of education. As we mark this extraordinary achievement, the demand for our resources has never been greater. We remain committed to expanding our reach and deepening our impact, ensuring that every child has the knowledge and confidence to navigate the risks of gaming and gambling harms.”
But there’s so much more to do – help us reach the next 5 million…
The post Ygam achieve milestone of reaching 5 million young people appeared first on European Gaming Industry News.
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