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Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop

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Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs).

Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game published by Reality Gaming Group. A vibrant marketplace already exists where collectors and players alike can trade cards for real money to complete their decks. Each trading card is tokenized and secured on the blockchain.

The global campaign runs across AdInMo’s in-game advertising network where display ads are dynamically integrated into gameplay and do not interrupt player immersion. The campaign features fan favourite characters from Doctor Who and promotes the exclusive sale of the “Founders Tokens”, which enable players to gain early access and waive marketplace fees. Available for $1,000 each, this will be the largest single public sale event for Doctor Who: Worlds Apart tokens to date.

Tony Pearce, CEO and Co-Founder of Reality Gaming Group, said: “More and more people are realizing the potential of NFT Games. In-game advertising is the ideal media channel to creatively raise greater awareness of our latest Doctor Who: Worlds Apart drop and brings together two innovative gaming trends.”

Kristan Rivers, CEO and Co-Founder of AdInMo, added: “BBC Studios has a track record of exploring new technologies. Reality Gaming Group’s campaign is a fantastic use case of immersive in-game advertising. It shows how vibrant the gaming ecosystem is right now driving innovation, enabling advertisers to reach relevant audiences and engage in new ways, creating better brand experiences for players.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Mayhem Studios announces its first Battle Royale title

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“Underworld Gang Wars” or UGW, which revolves around the rivalry between two gangs, launched through India’s largest drone show designed for a game reveal

 Mayhem Studios, India’s first studio for AAA games has announced its first title “Underworld Gang Wars” (UGW), a Battle Royale game set in India. With the characters and plot rooted in India, the game promises an exciting setting with some interesting characters inspired by stories of India.

Set in a truly Indian plot, the locations, the gangs and the icons represent an Indian context in a AAA game for the first time. The theme, weapons, and the maps of the game have been designed to offer a unique experience to the gamers.

The gameplay becomes intense in UGW as the underdog gang from the West wants to take control of the Eastern region from its arch-rival urban gang.

To provide an authentic experience, each region depicted in the game resembles a real location in India, be it the coal mines or the next-door apartment complex. It also has iconic landmarks including a fort, station, stadium and a racecourse.

Scheduled to be launched later this year, the game’s pre-registration window will open from 22nd May.

Commenting on the announcement, Ojas Vipat, CEO of Mayhem Studios, said: “We are thrilled to come up with the first Battle Royale Title that promises to offer one of the most relatable storylines for gamers. UGW’s unique locations and the highly relatable universe with great graphics are sure to provide a great experience for Battle Royale players. We are also excited to put together a blockbuster game with some unique stories of India for the world.”

Mayhem Studios has conducted India’s biggest game reveal through a drone show at Mumbai’s Mahalaxmi Racecourse. Through this drone show, the studio revealed the game logo and also created a QR code that directed the onlookers to the game teaser.

The event was also attended by leading gaming influencers and enthusiasts like Tanmay Bhat, Mortal, Scout and Dynamo Gaming.

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YGAM announced as the official charity partner for the VIXIO GamblingCompliance Global Regulatory Awards 2022

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VIXIO GamblingCompliance is delighted to announce that the Young Gamers and Gamblers Education Trust (YGAM) will once again be the official charity partner for the VIXIO GamblingCompliance Global Regulatory Awards.

YGAM, which acted as the official charity partner for the 2020 and 2021 Global Regulatory Awards, is a national charity with a social purpose to inform, educate and safeguard young and vulnerable people against gambling and gaming harms. In recent years, YGAM has established itself as one of the leading charities delivering education programmes to help prevent harm and safeguard future generations.

Daniel Bliss, Director of External Affairs, YGAM, said: “We’re delighted to have been chosen by VIXIO to be the official charity partner to these awards for a third year. It provides us with a valuable platform to raise awareness of the work we do to achieve our social purpose. We’re looking forward to the event and the opportunity to network with a wide range of stakeholders.”

Since their launch in 2017, the independently adjudicated Global Regulatory Awards have become the biggest of their kind, recognising and celebrating those who demonstrate excellence in responsible gambling, and are growing in importance as the industry moves towards a stronger culture of compliance. Winning a prestigious award is a sign of excellence and can enhance your reputation as a leader in the field of compliance and safer gambling.

Nominations for the Global Regulatory Awards officially close on June 30, 2022. Submitting a nomination is free, quick and easier than ever before and is open to industry newcomers and veterans alike.

This year’s VIXIO GamblingCompliance Global Regulatory Awards ceremony will be held on November 30, 2022, and we will be returning to the prestigious De Vere Grand Connaught Rooms in Central London, the site of the 2021 ceremony where more than 250 senior industry professionals joined VIXIO to celebrate the achievements of that year’s star-studded class of winners.

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3 Oaks Gaming strikes Big Time Gaming partnership to acquire Megaways™ licence

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Games utilising iconic mechanic to enhance distributor’s slots portfolio

3 Oaks Gaming, the fast-growing distributor of iGaming content, has secured a partnership with innovative game designer Big Time Gaming (BTG), which will see the legendary Megaways™ mechanic included within its own slots portfolio.

Megaways™ transformed the slots landscape when it was first introduced by BTG, with the revolutionary mechanic providing players with 117,649 ways to win as they spin the reels. It remains at the height of popularity today, with many operators adopting their own dedicated subpages for games using the mechanic.

The inclusion of Megaways™ into future 3 Oaks-developed titles will bolster the iGaming distributor’s ability to widen their reach to operators worldwide, with these types of games proven to resonate with a large audience.

This new partnership strengthens an already bright future for 3 Oaks Gaming, which launched in January 2022. Primarily an iGaming distributor of content to regulated markets, the Isle of Man licensed company recently acquired the assets of a number of global slot developers and will continue to expand its existing games offering over the coming months.

Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “We are very pleased to have partnered with the innovative games developer Big Time Gaming and secured the rights to utilise the hugely successful Megaways™.

“The mechanic’s popularity shows no signs of slowing down and continues to be in demand from players across various jurisdictions. The addition of Megaways™ will propel our offering to a new level and ensure 3 Oaks Gaming becomes an important source of content for operators across regulated markets.”

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