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Azerion and MediaMath launch AAA gaming marketplace with one eye on the Metaverse

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Strategic partnership will enable marketers to reach Azerion’s audiences across the open-web and deliver privileged access to AAA gaming partners 

Azerion, the digital entertainment and media platform, and MediaMath, the acclaimed independent DSP, have announced a brand-new partnership which aims to do for gaming what Walmart and Amazon have done for retail media. With this launch, brands and agencies will be able to reach Azerion’s audience of over 425 million monthly users within both Azerion’s ecosystem and MediaMath’s transparent supply chain.

Gaming represents a huge percentage of mobile device usage, with the average person spending 4.2 hours per day playing mobile games. A brand-safe, lean-in environment, consumers are often more open to engaging with advertisers, leading to higher campaign performance. Under the partnership, MediaMath’s clients will receive privileged access to Azerion’s gaming inventory, ensuring they benefit from its high-performance.

The partnership will enable clients of Azerion and MediaMath to reach these users at scale across multiple touch points within MediaMath’s transparent supply chain, creating exciting opportunities for advertisers of all verticals, with the potential to optimize to both upper-funnel brand metrics like awareness, and lower funnel performance like installs.

The partnership also gives MediaMath’s clients a first glimpse of advertising in the gaming world. Azerion enables brands to programmatically deliver advertising on billboards around a virtual racetrack, town or stadium. As more brands look for innovative ways to connect with their consumers, this represents an exciting opportunity to expand beyond standard digital, without making huge financial investments into bespoke creative executions.

“Gaming is at the heart of Azerion’s platform. Being able to connect brands while consumers are being entertained, not only enhances the gaming experience but enables brands to connect with a more engaged audience. Whether it is giving consumers’ rewards in exchange for viewing an ad or ads that are part of the gaming experience, we believe that there is a significant opportunity for brands to connect with their audiences in a more powerful way” said Sebastiaan Moesman, CRO at Azerion.

“Our gaming partnership with Azerion is an example of how MediaMath is built for innovation and to support our clients in this moment and the next. The gaming marketplace will enable our clients to reach their audiences more effectively and deliver better results through new and existing channels, both on Azerion’s gaming inventory but also achieve scale through MediaMath’s wider transparent ecosystem” said Laurent Cordier, Chief Partnerships Officer at MediaMath. “It is a unique programmatic opportunity for brands, especially for Gaming, Gambling and Entertainment companies, to achieve their marketing goals”.

The solution is due to be launched to brands in the coming weeks.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SPIN INTO A WORLD OF MYSTERY AND FORTUNE WITH SPIN 2 RICHES™

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 Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) a leading B2B provider of gaming content, systems, and solutions is thrilled to announce its latest slot game, Spin 2 Riches™, now available the UK B3/LBO market. Offering players an unparalleled gaming experience filled with mystery symbols and Fortune Spins. Spin 2 Riches invites players to embark on a thrilling adventure where every spin brings the promise of untold riches.

In Spin 2 Riches, players can activate the Mystery symbol by playing at the max stake of £2. Watch in anticipation as the Mystery symbol appears, revealing a random symbol that could pave the way for even more significant wins. But the excitement doesn’t end there – prepare to be captivated by Fortune Spins. Land three Fortune Spin symbols on the centre win line to unlock Fortune Spins across four-reel sets, offering an alternative to the base game and presenting players with two thrilling options: 1 in 10 or 1 in 20 chances to win big.

Spin 2 Riches is now available in retail, ready to captive players with its immersive gameplay and thrilling awards.

Richard Terry, UK Market Product director said: “Spin 2 Riches is set to be a great addition to the ever-expanding B3 top Inspired titles. With its vibrant theme, exciting Mystery symbol mechanic and the addition of Inspired’s phenomenal resonantly branded Fortune Spins™, players are sure to enjoy an entertaining experience

The post SPIN INTO A WORLD OF MYSTERY AND FORTUNE WITH SPIN 2 RICHES™ appeared first on European Gaming Industry News.

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OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024

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Provider’s robust engine processed 397 million account transactions during top horse racing festival

OpenBet, a leading content, platform and service provider to the sports betting industry, has reported impressive results at this year’s Grand National Festival, processing 101,000 peak bets per minute, which represents an increase of 21% year-on-year.

The 2024 edition of the iconic race held at Aintree saw jockey Paul Townend secure his first Grand National win with joint-favourite I Am Maximus. During the horse racing festival, OpenBet’s robust betting engine powered the account transactions for market-leading operators such as William Hill, Entain and Flutter, delivering a seamless betting experience for their customers.

Despite a reduced field size of 34 runners during the flagship race, betting interest remained extremely high across the three-day festival, which remains one of the busiest horse races of the year.

 

Significant highlights across OpenBet’s customers included:

  • 101,000 peak bets per minute (BPM), 21% increase vs 2023
  • 3,000 peak bets per second, 34% increase vs 2023
  • 397 million account transactions, 3% increase vs 2023
  • Average Win and Each Way stake was £5.42
  • 100% uptime

Florian Diederichsen, CTO at OpenBet, said: “We continue to deliver record-breaking results at OpenBet, across some of the world’s major sporting events.

“This year, the Grand National continued to attract extraordinary levels of bettors. With an average win and each way stake being £5.42, any downtime would have risked £100,000s of lost turnover. However, our operator partners were able to deliver a seamless betting experience for the historical event with the support of our highly experienced team, and industry-leading technology. We look forward to delivering even more success during the summer of sport ahead.”

The post OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024 appeared first on European Gaming Industry News.

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Push Gaming’s DJ Cat Spins the Discs and the Reels

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B2B gaming supplier Push Gaming has released the second in its series of DJ games, DJ Cat, which brings a range of new features to amp up engagement.

Following the success of DJ Fox, this new follow-up retains the easy-to-understand, win-what-you-see gameplay, adding in larger win multipliers.

Lining up CD symbols helps players to build big prizes while VIP icons grant access to spin the decks and feed the Multiplier Meter. Arrow symbols crank the volume and unlock more reels using the iconic Push-Up feature.

Following a growing trend within iGaming, DJ Cat omits a bonus feature and instead is designed to deliver volatile gameplay throughout the title.

DJ Cat is the first second-quarter release from Push Gaming and launches ahead of much anticipated upcoming titles like Retro Sweets and Cats of Olympuss.

“Win-what-you-see games have enjoyed a surge in popularity recently and we’ve taken that trend and framed it in a contemporary theme, delivering something fresh to players and operators,” the Senior Game Producer for Push Gaming, Craig Turner, said. “In another unique twist from most of our catalogue, we decided not to implement a bonus round but instead designed the entire game with a fast-paced feel that we’re sure players will love.”

The post Push Gaming’s DJ Cat Spins the Discs and the Reels appeared first on European Gaming Industry News.

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