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Nintendo Switch OLED will officially launch in China on Jan 11, 2022

George Miller
January 7, 2022
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Nintendo is officially launching the Switch OLED in China Tuesday, January 11 with Tencent as the partner. The launch comes three months after the OLED model launched internationally. Intriguingly, the Switch Lite has not yet had an official release in China but the main hybrid models have. The OLED Switch will cost RMB 2599 – which is more than $50 above the recommended retail price in the US. The device will be region-locked for online services and e-shop content, meaning those who purchase this official version will have a more limited selection of games and online services. Niko Partners notes that the Nintendo Switch is the fastest selling console in mainland China when accounting for both legal sales and grey market imports.

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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Expertise & Evolution – More Than Just News

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