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PRAGMATIC PLAY MAKE A GENUINE IMPACT WITH A WIDE RANGE OF CSR CONTRIBUTIONS IN 2021
In 2021, Pragmatic Play gave a huge statement of its ethics as a company by using its resources to prompt real change in local communities where its European offices are based in Malta, Gibraltar and Romania.
Pragmatic Play has made various contributions across a wide range of charities and projects that resonated strongly with the teams.
Pragmatic Play have used their resources to help many aspects of society by donating to an incredible variety of charities. They include Zibel, a Maltese NGO that organises environmental cleanups to remove waste from the sea floor, Cancer Relief in Gibraltar, a Malta-based Foodbank Lifeline Foundation, a Homeless Animal Shelter in Bucharest and many more.
The contributions have been remarkably consistent throughout the year, showing a structured and well-organized operation, highlighting how Pragmatic Play are prioritizing CSR.
Some notable highlights from 2021 include:
- A donation on International Women’s Day with a €5,000 contribution to the Women for Women Foundation back in March,
- Followed by a €21,000 donation to Metropolis Philanthropic Foundation in May which went towards renovating a children’s oncology ward in Romania which has been helping less fortunate children since 2007.
- There was also an £11,000 donation to Calpe House in Gibraltar which went towards providing accommodation and support to Gibraltarian patients and escorts who are sent to London for medical treatment by the Gibraltar Health Authority.
- A €28,000 donation to Maltese Cancer charity Puttinu Cares, with the money going towards renovating apartments in the UK where families can stay while they receive medical care that they are unable to receive in Malta.
Pragmatic Play’s donations have also made truly urgent and life-saving interventions, in October they donated €20,000 to the Blondie Association, and this money went towards covering the cost of a flight to Palermo for Damian, a small baby boy that required a liver transplant. His incredible mother donated part of her liver to give Damian a fighting chance for a better life, and Pragmatic Play were honoured to facilitate such a maternal and loving sacrifice.
Showing that it cares for animals as well as humans, Pragmatic Play donated €14,700 to the Homeless Animal Shelter which nurses abandoned pets back to health, as well as €6,000 to three different NGOs for animals in June.
The variety and size of the donations that Pragmatic Play has made throughout 2021 is testament to the importance it places on its role as a responsible corporate citizen, and one that understands that a sustainable business is first part of a sustainable society. As staunch believers in the equality of opportunity for all members of society, Pragmatic Play’s charitable commitments throughout the year have provided a helping hand to those who are less fortunate and less able to access the opportunities that many of us would take for granted.

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SOFTSWISS Kids Camp: Award-Winning Initiative Putting Families First
SOFTSWISS, an international iGaming software provider, hosted the second season of its award-winning Summer Kids Camp in August on the shores of Lake Jeziorsko, Poland. The initiative brought together over 100 children of SOFTSWISS employees from more than 11 countries, reaffirming the company’s commitment to a people-first culture that extends well beyond the workplace.
The 11-day camp combined sports, creativity, and early career exploration, with over 50 engaging activities amounting to nearly 350 hours of programming. Children took part in everything from tournaments and creative workshops to speaking clubs and hands-on masterclasses.
A standout feature of this year’s programme was the camp coin system – a playful, gamified experience that introduced children to basic economic thinking. Kids earned coins for being proactive or engaged in educational tasks, and then spent them on fun privileges like ice cream, song requests at the disco, or even “becoming a PE teacher” for an hour, which many cleverly used to cancel morning workouts.
“The coin system helped teach initiative, responsibility, and teamwork in a fun way – almost like running a small business,” said Hanna Sauchuk, Event Producer at SOFTSWISS. One of the most touching moments was when the kids pooled their savings to ‘buy’ a collective sunrise celebration on the final day. That kind of collaboration and emotional intelligence is exactly what we hoped to nurture.”
Last year’s event has earned external recognition, winning the Eventex Award 2025 in the Corporate Event category – placing SOFTSWISS’ initiative alongside brand-led experiences from Disney, Nike, and Netflix.
“For me, this is not just another corporate project – it is one of the most meaningful things we do at SOFTSWISS. It brings our core value ‘We see people’ to life in the most tangible way. We don’t just see professionals at their desks; we see human beings with families, dreams, and passions. The Kids Camp is our way of saying: your family matters to us as much as your work does. It’s an investment in joy, in connection, and in kindness. Because when children are happy, their parents shine – and together, we create a stronger, more united community. This is rare in business, and that’s exactly why we are proud to make it happen at the highest quality,” said Ivan Montik, Founder of SOFTSWISS.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Kids Camp: Award-Winning Initiative Putting Families First appeared first on European Gaming Industry News.
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BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION
BETBY, a leading provider of cutting-edge sportsbook solutions, has announced the launch of Help Arena, a comprehensive customer support platform designed to enhance operational efficiency and streamline communication with its partners.
Help Arena serves as a central hub where BETBY partners can access support, submit and manage tickets, and stay informed with tailored updates, all from one intuitive portal. The platform is built to simplify day-to-day operations by consolidating communication and support tools into a single, easy-to-use interface, whilst ensuring that all customer queries and requests are met in a short timeframe
Through Help Arena, partners can engage in real-time communication with BETBY’s support team via an integrated widget and dedicated email channel. The platform is ideated to also support communication through multiple popular messaging apps, reflecting BETBY’s commitment to accessible and responsive support.
The platform features an efficient ticketing system, enabling users to create, track, and manage support requests with ease. Alongside this, Help Arena includes a robust knowledge base and FAQ section covering key topics such as sportsbook features, risk management, Betby Games, and betting rules. Partners can also access release notes and technical maintenance notifications, ensuring they are always up to date with the latest developments.
“Help Arena was developed to provide our partners with a seamless, efficient, and transparent support experience,” said Kirill Zhgun, Head of Customer Support at BETBY. “We understand that convenience and clarity are key to productive partnerships, and Help Arena reflects our commitment to making support as streamlined and effective as possible.”
Looking ahead, BETBY plans to continue enhancing the platform with new features, including deeper analytics, improved reporting tools, and greater customization options. The team is also actively working on expanding the knowledge base and FAQ section to support five languages, making Help Arena even more accessible to a global audience. Help Arena represents not just a support tool, but a long-term investment in the success and satisfaction of BETBY’s partners.
The launch of Help Arena marks a significant milestone in BETBY’s mission to deliver world-class service and operational excellence across the iGaming industry. Partners are encouraged to explore the platform and discover how BETBY is redefining customer support.
To find out more about BETBY, visit: https://betby.com/
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION appeared first on European Gaming Industry News.
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MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation
The post MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation appeared first on European Gaming Industry News.
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