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Flutter boosts Italian presence with the acquisition of Sisal, Italy’s leading online gaming operator
Flutter Entertainment plc is pleased to announce the acquisition of Sisal (“Sisal”), Italy’s leading online gaming operator, from CVC Capital Partners Fund VI for a consideration of €1.913bn/£1.62bn. This acquisition fully aligns with the Group’s strategy of investing to build leadership positions in regulated markets globally. The transaction is likely to complete during Q2 2022 and is expected to be accretive to adjusted earnings in the first 12 months post-completion.
Sisal is a leading betting, gaming and lottery operator headquartered in Milan. In the 12 months to December 20211, Sisal expects to generate EBITDA of €248m/£211m, with 59% coming from its online offering and the remainder coming from a combination of retail and lottery operations. Approximately 90% of Sisal’s 2021 EBITDA is generated in Italy with the balance coming from regulated lottery operations in Turkey and Morocco. The business employs circa 2,500 people today.
The addition of Sisal to Flutter delivers several key strategic outcomes:
- Secures a gold medal position in Italy by bringing the leading online brand into the Flutter portfolio. The combination of Sisal with Flutter’s existing online Italian presence through PokerStars and Betfair will result in a combined online share of 20%2
- Increases the Group’s exposure to an attractive, fast-growing, regulated online market: Italy is Europe’s 2nd largest regulated gambling market and one that has seen online penetration grow from 10% in 2019 to approximately 20% today. Sisal’s online revenues have grown by a compound annual rate of 34% since 2016
- Sisal’s omni-channel offering will deliver a competitive advantage to Flutter’s business, particularly given Italy’s advertising restrictions and the prevalence of cash deposits and withdrawals through retail
- Increases Flutter’s recreational customer base with the addition of 300,0003 highly engaged online average monthly players and over 9.5m retail customers
- Further diversifies Flutter’s product and geographical footprint and increases the proportion of Flutter’s revenue from regulated markets which in Q3 2021 was over 91%
- Bolsters Flutter’s existing talent pool by adding a proven management team that will continue to lead the business and who have sought to take a leadership position in the promotion of safer gambling in Italy
Peter Jackson, Flutter Chief Executive, commented:
“I am delighted to add Sisal, Italy’s leading gaming brand, to the Group as we look to attain a gold medal position in the Italian market. For some time we have wanted to pursue this market opportunity via an omni-channel strategy and this acquisition will ideally position us to do so. Sisal has grown its online presence significantly in recent years, aided by its proprietary platform and commitment to innovation. I’m excited to see how Flutter can complement these capabilities through our scale, differentiated products and operational capabilities. We look forward to welcoming Francesco and the rest of the Sisal team to Flutter in 2022.”
Francesco Durante, Sisal Chief Executive, commented:
“Over the last five years, thanks to CVC’s support, we have successfully transformed Sisal into a leading digital and international gaming company. Through our commitment to digital innovation, international expansion and safer gambling, we have achieved a leadership position in Italy’s online gaming market and developed our global footprint by winning lottery tenders in Morocco and Turkey. We are delighted to join Flutter and are convinced that through its scale and operational capabilities, we will be able to further strengthen our leadership in the markets we operate in. I look forward to working with Peter and the team on the next chapter of Sisal history.”
Giampiero Mazza, Managing Partner at CVC Italy commented:
“We are very proud of the success achieved by Sisal and its transformation since our acquisition in 2016. Through heavy investment in its digital competencies, Sisal has become Italy’s leader in online gaming while also growing its international operations. Furthermore, the Company is leading the Ital-ian industry in ensuring responsible and safe gaming. We want to thank Francesco and the whole man-agement team for their incredible dedication, focus and ambition, and for leading this successful jour-ney in spite of regulatory challenges and the pandemic. Flutter is a fantastic new partner for Sisal and we wish them the very best.”

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BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Marzia Turrini, President of iGaming and Cybersecurity, has been named Leader of the Year (LATAM) at the SBC Awards Americas.
The award ceremony, held in Fort Lauderdale, Florida, during the SBC Summit Americas last week, celebrated the outstanding companies representing the gaming and betting industry in North America and Latin America.
Turrini was selected for this award by a 94-person judging panel representing the industry’s best. This award comes just a few months after BMM was awarded the prestigious Vixio Global Regulatory Award for ‘Testing Service or Solution Provider of the Year’.
With over two decades of gaming industry experience, Turrini was recognized for her instrumental role in driving BMM Testlabs’ growth across Latin America. Since joining BMM in 2013, she has strategically expanded BMM’s presence, successfully navigating complex regulatory landscapes and building strong partnerships with suppliers, operators, and regulators. Her leadership has been pivotal in establishing BMM as the trusted partner for compliance, cybersecurity, and responsible gaming education in emerging markets such as Brazil and Peru.
Under Turrini’s guidance, BMM recently opened a new test laboratory in Brazil, enhancing the Company’s capacity to deliver world-class product compliance testing and certification. Turrini’s commitment to fostering education and supporting industry standards has also led to the expansion of BMM’s iGaming Center of Excellence in Barcelona, Spain, growing it to 120 professionals focused on compliance, security services, and quality assurance for the LATAM and European markets.
Turrini said, “This award is a testament to the incredible work of our teams across Latin America, with great support from our Spanish colleagues, who are committed to raising industry standards and supporting regulators, suppliers, and operators with integrity and innovation. I am deeply honored to be recognized among such inspiring leaders and grateful to represent BMM Testlabs in our mission to transform gaming industry performance and protect all who gamble.”
BMM Testlabs CEO Martin Storm added, “Marzia’s leadership and vision have been transformative not only for BMM but for the entire global gaming market. Her dedication to compliance, cybersecurity, and responsible gaming has set new benchmarks for excellence. We are incredibly proud of her well-deserved recognition.”
The SBC Awards Americas honored the outstanding companies representing the gaming and betting industry in North America and Latin America. In addition to Turrini being recognized as Leader of the Year, BMM Testlabs was shortlisted for Compliance Solution of the Year, and RG24seven Virtual Training was shortlisted for Socially Responsible Initiative of the Year.
The post BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS appeared first on European Gaming Industry News.
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Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity
Clarion Gaming Managing Director Stuart Hunter has completed one of the most challenging endurance races open to amateur athletes tackling the 21km (13.1 mile) 30 obstacle Spartan Beast trail course and in the process raising crucial funds for the gambling industry charity CHIPS.
Stuart, who completed the ‘Beast’ in a highly respectable time of 3hrs 51 minutes, raised over £4,000 for the children’s charity which provides powered wheelchairs for youngsters with profound mobility issues.
Reflecting on the challenge which involved a variety of punishing obstacles including a 100m barbed wire crawl and the Tyrolean Traverse which involves hanging upside down for an extended period he said: “The ‘appeal’ of taking on an event such as the Spartan Beast is that it takes you to your physical and mental limits.
“As well as being physically fit and injury free you also need a positive mental space and mindset to push through 13 miles stopping at over 30 strength tests along the way.
“Running for a really brilliant charity such as CHIPS which was formed by members of the gambling industry helped me turn the challenge of completing the Spartan into a force for good and reinforced the positivity that’s so important when you step so far out of your comfort zone.
“I would like to say a massive thank-you to everyone in the international industry who has contributed so generously to my fundraising. Each powered wheelchair funded by CHIPS costs in the region of £6,000 – I have some way to go to get that sum over the line and as a result transform the life of a youngster.”
The post Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity appeared first on European Gaming Industry News.
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ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS
Phase 1 of the $400,000 guaranteed Survivor Flips tourney starts this Thursday, leading into three Main Events guaranteeing $5 million total
ACR Poker’s largest online tournament series ever is a week in, and the action really explodes this week with Survivor Flips and the highly-anticipated monster Main Events. The popular online poker site’s flagship Online Super Series (OSS) XL boasts over $50 million in guarantees and runs until June 3rd.
The fast-paced Survivor Flips tourney features a $400,000 guaranteed prize pool, and players can earn their seat by advancing through Phase 1 starting this Thursday. Players can enter Step Satellites starting at $2.25, or jump straight into Phase 1 for a $130 buy-in. Phase 1 and Step Satellites run daily through Sunday, June 1st at 3pm ET, leading into Phase 2 that day at 3:05pm ET, where all participants start in the money and play in a regular tournament.
Hot on the heels of the Survivor Flips action kicking off, three monster Main Events are set to take center stage with Day 1’s this Sunday, May 25th and Sunday, June 1st. Day 2 is then on Monday, June 2nd. There is $2 million guaranteed in both the $2,650 buy-in and $1,050 buy-in Main Events, and $1 million guaranteed in the $215 buy-in Main Event.
“This is the biggest series in our history, offering insane value and something for everyone,” said ACR Pro Chris Moneymaker. “The Main Events are massive, and the Survivor Flips tourney is especially fun — fast action, quick results, big rewards, and you start Phase 2 already in the money. Don’t miss this massive week of the OSS XL.”
In addition to these headliners, players can jump into a $2 million Multi-Flight tourney, three massive Mystery Bounty Multi-Flight events and chase a piece of the $65,000 Leaderboard Contest. Plus, there’s $50,000 in step satellites and freerolls to help players of all bankrolls climb the OSS XL ladder for cheap or even free. OSS XL events can be easily tracked via ACR Poker’s online tournament schedule.
During the series, various ACR Pros, Stormers and Team Online members such as Conor O’Driscoll and Mark Rubbathan are jumping in to connect with the community and enhance players’ experience. From ‘Survivor Hour’ streams on Twitch where viewers can win Survivor Flip seats, to sharing daily ‘Day In The Life’ videos on Instagram that offer fans an inside look at their OSS XL grind, they are bringing players closer to the action.
For the full OSS XL schedule and event details, visit ACRPoker.eu.
The post ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS appeared first on European Gaming Industry News.
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