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OLYMPIQUE DE MARSEILLE RETAINS JBO AS ITS OFFICIAL ASIA BETTING PARTNER
JBO has extended its ongoing partnership with French Ligue 1 giant Olympique de Marseille as its Official Asia Betting Partner.
Accordingly, JBO continues its close collaboration with Olympique de Marseille (OM) across a series of key activations and content-marketing opportunities, as the leading French club positions itself for a return to Champions League football next year.
The deal adds more muscle to OM’s progressive and ambitious expansion over the past 12 months, growing its global footprint into more emerging markets, empowered by the operator’s mantra to engage, educate and entertain.
With this association restored and working in lock-step, the partnership between JBO and Marseille will organically strengthen and provide a platform from which to grow and engage both parties’ combined fan-bases across Asia. This shared focus centres around expanding existing Asian audience appeal, alongside leveraging the natural sporting synergies between two powerful networks, above all in the digital domain.
While JBO continues to develop its online offerings for sports fans around the region, this latest milestone renewal highlights its commitment to international growth and fostering fan-friendly engagement within a responsible gaming culture.
A JBO spokesperson welcomed news of the brand’s latest renewal partnership: “JBO has harnessed a suite of well-positioned international betting partnerships to drive awareness and participation around our progressive brand values across both mature and developing Asian territories – and this ongoing collaboration with OM is a firm tent-pole in our home camp. We’re always looking for ways to engage with our customers across digital channels and OM know how to inspire and deploy natural fan enthusuiasm.”
Nathalie Nénon-Zimmermann, Chief Marketing & Revenue Officer at OM, added: “We’re thrilled to continue our adventure with JBO as our Official Asia Betting Partner. It’s a brand which perfectly aligns with OM’s history and continued success. We share similarly-aligned values around the game for securing our goals in the most dynamic way possible.
“We look forward to bringing some top-class content and activity to Asian markets where our signature style can help fans find new and deeper ways in which to interact with the elite football they’ve come to expect from OM.
“In short, it’s fantastic to see Marseille creating wider interest from outside France, and JBO are the ideal team with which to grow our own brand via the unifying power of football.
“We can’t wait to grow our co-operation with JBO and to see this relationship organically evolve over the unfolding season to come.”
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Playnetic strengthens European presence with licence to operate in Sweden
Playnetic, the new immersive B2B iGaming provider has announced that it has been granted a Swedish licence, following regulatory approval from the Swedish Gambling Authority, Spelinspektionen.
The licence allows Playnetic to launch its catalogue of innovative iGaming titles in Sweden, enabling the company to finalise partnerships with prominent operators across the country.
This significant milestone marks a major step forward in supporting Playnetic’s ambitious growth plans, which include increasing its foothold in other European markets, as well as continued expansion in regulated markets across the globe.
Dan Phillips, Playnetic CEO said: “Since launching in early 2023, Playnetic has been exploring expansion opportunities in Europe to penetrate new markets and we are thrilled with achieving this milestone.
“Thanks to our experienced compliance team, we were able to obtain this licence promptly, which is a huge positive as the market entry lines up perfectly with our regulatory roadmap for 2024. We are looking forward to launching our innovative suite of games which feature captivating themes and mechanics to players and operators in Sweden.”
The post Playnetic strengthens European presence with licence to operate in Sweden appeared first on European Gaming Industry News.
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Wazdan adds to Croatian presence with SuperSport tie-up
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.
As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.
Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.
With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.
The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.
Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.
“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”
Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.
“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”
The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.
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Metalottery Launches Blockchain Lottery Revolution: Zero Fees, Instant Wins and Life-Changing Jackpots in Crypto
A brand-new online lottery portal built on blockchain technology is shaking things up in the world of chance. Metalottery, the first-ever decentralised blockchain lottery platform, officially launched, introducing a new era of transparent, thrilling and rewarding lottery gaming. By combining cutting-edge blockchain technology with the excitement of lotteries, Metalottery offers players unprecedented fairness, security and the potential to win life-changing prizes.
“Metalottery is not just another lottery; it’s a paradigm shift. We’re giving power back to the players by offering a transparent, secure, and exciting lottery experience that’s built for the web3 age,” Dioni Bouropoulos, COO of Poollotto Finance, said.
Unlike traditional lotteries, Metalottery uses Chainlink’s Verifiable Random Function (VRF) to ensure provably fair and unbiased results for every draw. And with new lottery rounds starting every 8 hours, players can enjoy the thrill of winning more often than ever before.
At the heart of Metalottery is the PLT token, the fuel of the platform’s ecosystem that players can use to purchase tickets. Metalottery makes purchasing Pool Lottery Token (PLT) available and straightforward on their website. Players can also spin the “Wheel of Fortune” for additional rewards as well as participate in a growing community of lottery enthusiasts on Telegram and Discord.
Bouropoulos added: “Our platform is designed to be inclusive and accessible to a global audience. By combining innovative technology with a user-friendly interface, we empower players to take control of their lottery journey. We are charging no fees for participation and all proceeds from tickets go towards the jackpot. Our goal is to build the biggest lottery community in the world.”
The post Metalottery Launches Blockchain Lottery Revolution: Zero Fees, Instant Wins and Life-Changing Jackpots in Crypto appeared first on European Gaming Industry News.
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