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Heinz Maps Out “Hidden Spots” In Call of Duty®: WarzoneTM Pacific’s New Caldera Map to Highlight Snack-Safe Zones For Players
Hungry in the middle of the Warzone? Heinz has a solution. Gamers know that eating while playing games is one big hurdle, even more so on a map that has just released.
In fact, gamers spend roughly eight hours and 27 minutes each week playing games – so when it comes to Call of Duty, one of the world’s biggest video game franchises, it’s nearly impossible to take a snack break during gameplay.
To help gamers find more magic in mealtime while playing their favorite video game, Heinz, the World’s #1 Ketchup brand, teamed up with Call of Duty: Warzone Pacific to identify hidden spots in its latest map Caldera to safely enjoy a well-deserved break and eat a delicious burger with Heinz in real life.
Fans and gamers can tune into Twitch and YouTube this weekend (Friday 17th – Sunday 19th December) to watch top Call of Duty: Warzone Pacific streamers reveal Heinz Hidden Spots in-game and enjoy a burger break as they explore the new map.
“80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer online games like Call of Duty, where an ill-timed break can cost you the match,” says Isabella Rizzo, VP of Marketing at Kraft Heinz.
“Heinz brings the magic to mealtime, whether you’re sitting around the dinner table or enjoying a quick bite mid-game, and now we’re helping Call of Duty gamers safely recharge with a burger break in one of the new points of interest on Caldera. Here at Heinz, we say just eat. No Defeat.”
Top streamers from the UK, US and other brand markets across the globe have joined forces with Call of Duty to map out safe, quiet spots in the new Warzone Pacific Caldera game to ensure that players can take a break to eat a burger and fries without the fear of getting sent to the Gulag.
“The launch of Caldera is a unique opportunity for Call of Duty and Heinz to bring our audiences together in new and exciting ways,” said Tyler Bahl, Vice President and Head of Marketing, Call of Duty.
“As the community explores and discovers the new map, Heinz is giving them a chance to experience the new Warzone offering in a fun and engaging way.”
With Hidden Spots, Heinz is making its debut with an ever-growing audience of gamers. But instead of just saying something to them, Heinz and independent creative agency GUT São Paulo partnered with Activision to connect with them directly where they are – inside the game.
Since Activision’s Call of Duty: Warzone Pacific’s Caldera map was launching, it was the perfect moment for Heinz to partner with one of the biggest gaming franchises ever to help hungry gamers find where to stop to eat while they played instead of having to hide.
“Heinz is an iconic brand that is used to doing so many incredible things in advertising, so with its debut in gaming, Hidden Spots is yet another way the brand is doing just that,” says Murilo Melo, Executive Creative Director at GUT São Paulo.
“Gamers usually say that campers are cowards for hiding to ambush other players, but with the world’s favorite ketchup brand partnering with the world’s favorite gaming franchise, Heinz is here to help gamers eat in peace as they fight in the warzone. We’re excited for hungry gamers to find these Hidden Spots and hope they’re now able to pass the Heinz without the risk of passing away in the game.”
With this initiative, Heinz hopes to get closer to the vast gaming community by giving a little help to them around the world and offering a solution to a real issue that many in the community face on a daily basis.
‘Hidden Spots’ is part of the brand’s masterbrand campaign, “It doesn’t matter the time or place,” which also highlights Heinz flavored ketchups, mayonnaise and barbecue sauce.
Call of Duty: Warzone is a free-to-play, free-for-everyone battle royale experience that more than 100 million players around the world have jumped into play. Call of Duty: Warzone is integrated with Call of Duty: Vanguard, Call of Duty®: Black Ops Cold War, and Call of Duty®: Modern Warfare®. Call of Duty and its titles are published by Activision, a wholly owned subsidiary of Activision Blizzard (NASDAQ: ATVI) and developed by studios (in alphabetical order) Activision Shanghai, Beenox, Demonware, High Moon Studios, Infinity Ward, Raven Software, Treyarch and Sledgehammer Games.
Latest News
JOI gaming Teams Up with Trustly to Deliver Next-Level Payment Experience in the Netherlands
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JOI gaming, part of the JVH gaming & entertainment Group, has chosen Trustly as its main payment provider for the Dutch market. The partnership enables seamless iDEAL deposits and instant payouts, underscoring JOI gaming’s commitment to speed, security, and player convenience.
Elevating the Player Experience
Through Trustly’s open banking network and access to Dutch instant payment schemes, JOI gaming players can withdraw winnings 24/7, with funds transferred directly to their bank accounts in real time. With industry data showing that players view payout speed as critical, this move positions JOI gaming ahead in a highly competitive market.
Security and Compliance
In addition to speed, the collaboration enhances player trust. Trustly’s direct, encrypted transfers reduce fraud risk and support strict KYC and AML requirements, ensuring payments are both seamless and secure.
Executive Voices “At JOI gaming, we put players at the heart of our decisions. Partnering with Trustly means we can deliver the fast, secure, and seamless payment experience our customers value, 24/7,” said Eric Olders, CEO & Chairman of JVH gaming & entertainment Group and founder of JOI gaming.
Vasilije Lekovic, VP of Gaming at Trustly, added: “The partnership with JOI gaming strengthens our position as the leading payment provider for online gambling in The Netherlands. With instant payments, iDEAL, and open banking data in one package, we’re confident we’ll add value for JOI gaming and its players.”
The post JOI gaming Teams Up with Trustly to Deliver Next-Level Payment Experience in the Netherlands appeared first on European Gaming Industry News.
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Galaxsys, the award-winning developer of fast and slot games, proudly announces the release of its latest title, Plinko Dice. This new turbo game drops players into a world of nonstop action, where every bounce brings players closer to thrilling multipliers and massive wins of up to x10,000.
Taking inspiration from the classic Plinko board, Plinko Dice adds a fresh twist by combining the unpredictability of dice with turbo features, multiple risk levels, and a unique “Buy Bonus” feature that sets it apart from other Plinko games. In the game, players drop dice from the top of a 16-row pyramid and watch them tumble down, hitting pegs, bonus multipliers, and even activating rewards before reaching one of the prize slots below.
Key Features and Highlights
- Various Risk Levels
Players can choose High, Medium, or Low risk, each offering different volatility and potential rewards to suit every playstyle.
- Buy Bonus
Players have the option to purchase a bonus round, giving them direct access to intense gameplay and rewarding action.
- Bonus Pins
Bonus pins with multipliers of x2, x5, and x10 add an extra layer of excitement and chances for big multipliers.
- Bonus Game
The Bonus Game delivers intense action, with up to 128 dice dropping at once, offering players the chance for massive instant wins.
- Bonus System
Operators can reward players through FreeBet or FreeAmount bonuses, with customizable terms and seamless integration.
- Provable Fairness
Powered by certified Random Number Generator technology, the game guarantees transparency and fairness for players and operators.
Plinko Dice is designed to deliver high-energy gameplay anytime, anywhere. With its mix of suspense, rewards, and modern features, it’s set to quickly become a favorite for players and a reliable performer for operators.
The post Galaxsys Launches Plinko Dice: A Dicey Twist on the Classic Plinko Game appeared first on European Gaming Industry News.
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The Latin American casino market is booming, with revenues expected to surpass US$21 billion this year. Alongside this growth, operators are realizing that catalogue size alone isn’t enough to build loyalty. Success comes from understanding which game types consistently capture attention and reflect how players in the region prefer to play.
According to the Atlaslive Casino Team, three categories dominate:
- Slots – still the biggest crowd-pleaser, offering endless formats and localized designs inspired by soccer, mythology, and festivals.
- Live casino – roulette continues to dominate, with live dealers and real-time play giving users the authenticity they crave.
- Crash games – fast, transparent, and mobile-ready, crash titles are winning over younger audiences seeking quick thrills.
“Part of their appeal is transparency: players see the multiplier rise in real time and decide when to cash out. That balance of risk and reward creates a thrill that traditional casino formats can’t replicate. For younger demographics in particular, crash games feel more like a social challenge than a classic casino round.”
—Anton Pivala, Head of Product Operations at Atlaslive
For operators, the lesson is clear: players in Latin America aren’t just looking for variety, they want meaningful experiences that feel relevant, engaging, and accessible. Positioning slots, live titles, and crash games effectively in the lobby is key to turning growth into lasting loyalty.
Read the full article to find out more insights on the most popular casino games in Latin America!
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Latin America’s Top Casino Games in 2025 appeared first on European Gaming Industry News.
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