Latest News
Heinz Maps Out “Hidden Spots” In Call of Duty®: WarzoneTM Pacific’s New Caldera Map to Highlight Snack-Safe Zones For Players
Hungry in the middle of the Warzone? Heinz has a solution. Gamers know that eating while playing games is one big hurdle, even more so on a map that has just released.
In fact, gamers spend roughly eight hours and 27 minutes each week playing games – so when it comes to Call of Duty, one of the world’s biggest video game franchises, it’s nearly impossible to take a snack break during gameplay.
To help gamers find more magic in mealtime while playing their favorite video game, Heinz, the World’s #1 Ketchup brand, teamed up with Call of Duty: Warzone Pacific to identify hidden spots in its latest map Caldera to safely enjoy a well-deserved break and eat a delicious burger with Heinz in real life.
Fans and gamers can tune into Twitch and YouTube this weekend (Friday 17th – Sunday 19th December) to watch top Call of Duty: Warzone Pacific streamers reveal Heinz Hidden Spots in-game and enjoy a burger break as they explore the new map.
“80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer online games like Call of Duty, where an ill-timed break can cost you the match,” says Isabella Rizzo, VP of Marketing at Kraft Heinz.
“Heinz brings the magic to mealtime, whether you’re sitting around the dinner table or enjoying a quick bite mid-game, and now we’re helping Call of Duty gamers safely recharge with a burger break in one of the new points of interest on Caldera. Here at Heinz, we say just eat. No Defeat.”
Top streamers from the UK, US and other brand markets across the globe have joined forces with Call of Duty to map out safe, quiet spots in the new Warzone Pacific Caldera game to ensure that players can take a break to eat a burger and fries without the fear of getting sent to the Gulag.
“The launch of Caldera is a unique opportunity for Call of Duty and Heinz to bring our audiences together in new and exciting ways,” said Tyler Bahl, Vice President and Head of Marketing, Call of Duty.
“As the community explores and discovers the new map, Heinz is giving them a chance to experience the new Warzone offering in a fun and engaging way.”
With Hidden Spots, Heinz is making its debut with an ever-growing audience of gamers. But instead of just saying something to them, Heinz and independent creative agency GUT São Paulo partnered with Activision to connect with them directly where they are – inside the game.
Since Activision’s Call of Duty: Warzone Pacific’s Caldera map was launching, it was the perfect moment for Heinz to partner with one of the biggest gaming franchises ever to help hungry gamers find where to stop to eat while they played instead of having to hide.
“Heinz is an iconic brand that is used to doing so many incredible things in advertising, so with its debut in gaming, Hidden Spots is yet another way the brand is doing just that,” says Murilo Melo, Executive Creative Director at GUT São Paulo.
“Gamers usually say that campers are cowards for hiding to ambush other players, but with the world’s favorite ketchup brand partnering with the world’s favorite gaming franchise, Heinz is here to help gamers eat in peace as they fight in the warzone. We’re excited for hungry gamers to find these Hidden Spots and hope they’re now able to pass the Heinz without the risk of passing away in the game.”
With this initiative, Heinz hopes to get closer to the vast gaming community by giving a little help to them around the world and offering a solution to a real issue that many in the community face on a daily basis.
‘Hidden Spots’ is part of the brand’s masterbrand campaign, “It doesn’t matter the time or place,” which also highlights Heinz flavored ketchups, mayonnaise and barbecue sauce.
Call of Duty: Warzone is a free-to-play, free-for-everyone battle royale experience that more than 100 million players around the world have jumped into play. Call of Duty: Warzone is integrated with Call of Duty: Vanguard, Call of Duty®: Black Ops Cold War, and Call of Duty®: Modern Warfare®. Call of Duty and its titles are published by Activision, a wholly owned subsidiary of Activision Blizzard (NASDAQ: ATVI) and developed by studios (in alphabetical order) Activision Shanghai, Beenox, Demonware, High Moon Studios, Infinity Ward, Raven Software, Treyarch and Sledgehammer Games.

Latest News
NetBet Partners with Fight Disciples
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
Latest News
Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.
Latest News
Week 27/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
-
Latest News3 months ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News2 months ago
Week 17/2025 slot games releases
-
Latest News2 months ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News3 months ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News2 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News3 months ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
-
Latest News2 months ago
Bojoko.com Surpasses €100 Million in All-Time Deposits Milestone
-
Latest News2 months ago
LeoVegas Group to Open a New Office in Leeds
You must be logged in to post a comment Login