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The Global Esports Federation turns two, and what an epic ride it has been

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When the Global Esports Federation (GEF) was launched in 2019, one of its goals was to marry the fast-growing esports world with values often tied to traditional sport.

Esports was already the fastest growing sport in 2019, with revenue over US$1 billion and a worldwide reach of close to 500 million. With its massive reach and widespread appeal among the young, esports is seen as a gateway to connecting with the youth of the world.

What then, could a new esports organization bring? As it turns out, plenty.

For starters, the GEF celebrates its second anniversary just as the inaugural edition of the Global Esports Games (GEG), its flagship event, prepares for a highly-anticipated opening in Singapore.

The GEF’s journey over the past two years has also seen it expand the reach of esports globally while championing causes often overlooked by the larger esports world.

Promoting diversity

Female representation has long been an issue in esports. The lack of opportunities for women to play at major events and an overwhelmingly male-dominated executive workforce both at esports global companies and international bodies often meant that the interest of women in esports was often overlooked.

But the GEF made sure to address this.

For its inaugural edition of the GEG, the GEF set the tone of its flagship event by ensuring that it had a women’s category. Teams Paraguay, Mongolia and Great Britain emerged through regional qualifiers to earn the right to battle it out for Dota 2 supremacy alongside hosts Singapore. GEG 2021 will also be the first major international tournament to feature an all-women Dota 2 category.

In the boardroom, the GEF has also led the way. In two years, it has increased women representation at the GEF, edging toward 40%.

Said Chris Chan, president of the GEF: “The GEF was founded on the principle that everyone in the gaming world should be considered equals and it is why we have always pushed for an inclusive esports and youth culture.

“The beauty of esports is that color, gender, race and how affluent someone is don’t factor in. When you interact virtually, it doesn’t matter what your background is.

“And that is the culture we want to foster with our #worldconnected movement. Esports is universal, and it should be something everyone can experience and enjoy.”

Championing inclusivity

Central to fostering diversity is the need to be more inclusive. And that is where the GEF has also made significant inroads, especially with promoting esports and events in the Middle East.

While esports had made tremendous strides in the dominant markets of Europe, North America and Asia, elite-level, international events are still in its infancy in the Arab world.

The GEF brought two events to the Middle East in its inaugural Global Esports Tour, which opened in Los Angeles in September 2021, before moving to Riyadh in October and Dubai in November.

Aptly, the United Arab Emirates became the 100th Member Federation to join the GEF in August 2021. To date, the GEF has 105 Member Federations.

For the 18-19 December GEG world finals, which will feature over 100 esports athletes from over 40 countries, the GEF has taken the extra step of assembling a Team #worldconnected — which brings athletes of different backgrounds, including those who represent the refugee community, people with disabilities, wounded servicemen and women, and other underserved communities.

Among the athletes in Team #worldconnected is Roby Hormis, a former refugee from Iraq who is now based in the Netherlands. He will compete in eFootball alongside Brazil-born Yuri “Yuri_FPOLIS” Andrade, who now resides in the United States.

And for the pair, initiatives like Team #worldconnected are what makes the GEF a refreshing addition to the global esports ecosystem.

Said Yuri_FPOLIS: “For me, just inviting people from all around the world, from different backgrounds, is a big step to making esports something the whole world can enjoy. It’s awesome and that is something amazing that the GEF is doing.”

Inclusivity is, however, not confined to the athletes.

As part of the Singapore 2021 GEG, GEFCon will bring together thought leaders in esports, sports, technology, and entertainment to explore topical issues facing the industry such as the role of fintech in esports, the future of entertainment, and how organizations are moving from sponsorship to partnership.

There is also the GEFestival, a two-week virtual celebration of esports in the build-up to GEG 2021. It features community gaming, music and entertainment for the gaming communities of the world.

As with any organization, the formative years are crucial. It is where one builds stability and strong roots to form a firm foundation for growth. With a strong base, already established in its first two years, the global esports community can look to many more initiatives that will excite and positively impact esports.

Among the initiatives on the horizon are the expanding of the GEF’s presence in the metaverse with its partnership with 888 The New World, and an exciting line-up of Global Esports Tour and GEG 2022 as the flagship event moves to Istanbul, Turkey.

Said GEF CEO Paul J. Foster: “Just like the dynamic industry that is esports, the GEF also needs to constantly evolve and innovate to cater to an ever-changing target audience and market.

“But as we look to strengthen and add to the many initiatives and partnerships we had built in our first two years, our ethos of bringing inclusivity and celebrating diversity in esports will always remain central to what we do.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NetBet Partners with Fight Disciples

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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

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Week 27/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.

ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.

Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.

Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.

 

Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

 

The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.

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