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Melco Cyprus becomes first European operator to receive RG Check accreditation

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Melco Cyprus, operator of Cyprus Casinos (C2) and the upcoming integrated resort, City of Dreams Mediterranean, announces C2 has been accredited with the esteemed third-party accreditation for Responsible Gaming — RG Check, establishing C2 as the first in Europe to receive the endorsement. The achievement further establishes Melco as the first and only integrated resort operator in the world to be recognized by RG Check in all its jurisdictions of operations. The accreditation has been awarded to all four C2 venues, namely Limassol, Nicosia, Ayia Napa and Paphos. Tied to Melco’s commitment to safeguarding the community’s wellbeing is its effort to promote Responsible Gaming. Melco surpasses mandated regulatory requirements in all its jurisdictions of operation, and seeks continuous improvement to ensure a fair and safe experience for all guests.

C2’s RG Check accreditation is a demonstration of Melco’s commitment to Responsible Gaming across its global operations. As announced earlier, the Company was the first in Macau and the Philippines to attain RG Check certifications. Melco’s entire global portfolio, including Altira Macau, City of Dreams Macau, Studio City, City of Dreams Manila, and now Cyprus’ C2, are accredited by RG Check, making Melco the only operator to receive RG Check certifications for its entire portfolio in Macau, the Philippines and Cyprus.

Mr. Lawrence Ho, Chairman & CEO of Melco, said, “Melco is dedicated to being the industry’s leader in the promotion of Responsible Gaming. Providing a safe and fair gaming experience for guests continues to be at the core of the Company’s commitment to society. The sustainable development and continued implementation of a Responsible Gaming culture is prioritized within every jurisdiction that we operate. We wish to thank the RG Check organizers for the honor, and our colleagues in Cyprus for making this achievement possible.”

Ms. Shelley White, CEO of Responsible Gambling Council (RGC), said, “RGC is thrilled that Melco has once again demonstrated its commitment to responsible gaming by achieving the RG Check accreditation in Cyprus for each of its four operating Cyprus Casinos properties. This is the third jurisdiction in which Melco has successfully completed the RG Check Accreditation. Throughout this process, Melco has demonstrated its transparency as an operator and has made duty of care a priority in its operations. In particular, we commend Melco on a best in class score in the Standard Areas of RG Policy, Strategy and Culture which recognizes Melco’s strong responsible gaming leadership and its comprehensive and integrated approach to building a responsible gaming culture that demonstrates awareness of the potential harms caused by gambling, as well as prevention and mitigation measures. RG Check is an invaluable tool for managing risk and increasing the effectiveness of RG programming. RGC is proud to provide continuous support to Melco’s harm minimization efforts throughout their properties around the world.”

RG Check is the world’s most comprehensive and rigorous responsible gaming accreditation program. It is designed to meet or exceed all existing responsible gaming regulatory requirements and is valid for three years. Accreditation is reviewed by a prestigious and independent panel of responsible gaming specialists.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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