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SIS sees strong 49’s performance as it celebrates product’s 25th anniversary

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has seen significant growth of its 49’s Live Draws as it marks the popular numbers game’s 25th anniversary.

The 49’s brand first launched in 1996. SIS acquired the 49’s business in 2020 and it has subsequently undertaken a brand refresh and significant new investment in the product range to broaden its appeal. As part of that product extension a range of new draw games were launched in July of this year.

The rebrand saw the established twice-daily 49’s live draw renamed as “The Original Live Draw”. SIS also introduced a new high-margin 39’s draw, which takes place every 15 minutes to provide more frequent betting opportunities. Fast 15’s was also introduced, which features high frequency, live draws every two minutes.

Since then, SIS has witnessed strong results for the refreshed 49’s brand, with its wide range of numbers betting and virtual racing products successfully driving profitability for online and retail operators worldwide, including Betfred, Boylesports, Coral, Ladbrokes, William Hill, and South African brands Hollywoodbets and Marshalls World of Sport.

The company has also invested significantly in a new website for 49s.co.uk, with a mobile first approach and reflecting the new visual brand identity. It now also provides more opportunities for affiliates to be integrated within the site.

Jess Mills, Head of Product Proposition at SIS, said: “We’re delighted to be able to mark the 25th anniversary of 49’s with the news that our revamped numbers brand and range extension has successfully been driving profitability for our online and retail operators.

“The 49’s iconic twice-daily draw is much loved and boasts a great heritage, but innovation and evolution has been key for us since acquiring the business, and we look forward to continuing to shape the product offer to meet customer needs for many more years to come.”

Simon Clare, Consumer PR Director, Entain, said: “I remember the first ever 49’s draw well, back on 16th December 1996. There was a huge sense of excitement and optimism felt by betting operators about this new product, while it was well received by bettors as something fresh and different.

“It’s great to see that 25 years later the product is as strong as ever, with SIS’s brand refresh and product extensions taking it to new heights – proving that that original optimism and excitement was well founded.

“49’s continues to be a very popular product with our Ladbrokes and Coral customers, and they continue to follow their favourite presenters closely and have a real affinity with the daily lunch and teatime draws.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AG.AL Crowned Honor of Kings World Cup Champions at the 2025 Esports World Cup

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AG.AL becomes the 10th club to win a championship at the 2025 Esports World Cup, with a different winner for every tournament so far. 

AG.AL has won the Honor of Kings World Cup, beating TT Global 4-3 in the grand final to become the 10th different Club to win a championship at the 2025 Esports World Cup. 

AG.AL take home $750,000 for their victory, which, despite only playing three matches, was well-earned after an intense final that could have gone either way until the very last moments of the competition. Their win also means that there has been a different winner for all 10 of the completed championships so far at the 2025 Esports World Cup, showing how competitive the Club Championship is this year. 

Both AG.AL and TT Global entered the tournament as favourites, given they were the only two Chinese sides due to compete. China is undoubtedly the number one region when it comes to Honor of Kings, with a fan-voted super team from the country’s King Pro League dominating the competition at last year’s Esports World Cup. 

It was a similar situation this year, with the two Chinese breezing past the teams they faced in the playoffs. TT Global took down Team Vitality and NOVA Esports, dropping just one game, while AG.AL didn’t drop a single map when taking down Alpha7 Esports and Twisted Minds. 

In the grand final, the two Chinese teams faced off in the match that everyone wanted to see, and it did not disappoint. TT Global managed to secure a 3-1 lead to put them on championship point, but AG.AL fought back to even the scores and set up a winner-takes-all final game. In the end, it was AG.AL who took the victory in one of the closest series of the entire Esports World Cup so far. 

“I feel extremely happy, and I would like to give a huge applause to all my teammates, we did make a miracle happen,” said AG.AL’s Bicheng “YiNuo” Xu. “We showed our persistence and perseverance during those times when we were losing and behind.”

AG.AL’s Jiahao “Zoe” Chen was named the SONY MVP following the impressive comeback win in the final. He will receive an additional $10,000 and the MVP medal to recognise his achievements.

AG.AL earns 1000 Club Championship points for their victory, which rockets them to second place in the standings after a second place finish in League of Legends and a fifth place finish in Free Fire. The win also means they become eligible to win the entire Club Championship should they earn enough points to top the table at the end of the Esports World Cup. 

The post AG.AL Crowned Honor of Kings World Cup Champions at the 2025 Esports World Cup appeared first on European Gaming Industry News.

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Hunting Clash update: day-night cycle & changing weather now live

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Hunting Clash will take players to the rain-soaked landscapes of Thailand and roll out its biggest update of the year.

With the launch of this new location, players will gain access to four different environmental conditions – day, night, rain, and sunshine. This change completely transforms the pace and strategy of gameplay, introducing a new level of realism and engaging players like never before.

“Introducing a day-night cycle and dynamically changing weather conditions is a significant step toward enhancing the player experience,” says Jakub Noganowicz, Product Owner of Hunting Clash. “These changes bring new depth, freshness, and a much stronger sense of immersion. Hunting becomes not only more realistic but also more unique – each condition requires a different approach and strategy. It’s a whole new level of engagement and a feature that truly sets Hunting Clash apart from the competition.”

Thanks to this update, players will be able to hunt in the same location under four different scenarios – during the day, at night, in the rain, or under clear skies. Each of these conditions comes with a unique visual setting. Additionally, a special visual filter will simulate raindrops appearing directly on the player’s screen, further enhancing the sense of being immersed in a realistic, natural environment.

Along with the launch of the new location, the game’s main screen will now feature a weather forecast, designed to reflect the real climate conditions of Thailand. A white cloud icon indicates a chance of rain, while a black cloud guarantees rainfall. To help players better plan their participation in time- or weather-sensitive events, a new notification system has been introduced. When specific weather conditions required for an event are met, this information will be clearly displayed in the forecast.

Dynamic weather conditions and the day-night cycle bring not only a new level of experience, but also greater gameplay variety and fresh visual impressions. Night hunting introduces a completely different atmosphere – with night vision automatically enabled, players can observe animals in the dark, which further enhances realism and immersion. These new conditions require more focus and strategic thinking, making each session more engaging and unique.

This latest update marks more than just another step in the evolution of Hunting Clash – it delivers a brand-new level of realism that significantly elevates gameplay immersion. With July being the peak of the rainy season in Thailand – when the sun appears for only a few hours a day – the location serves as the perfect backdrop to showcase the full impact of the new dynamic weather and day-night systems.

Hunting Clash is the second-largest title in Ten Square Games’ portfolio and has been captivating players since its launch in August 2020. Designed for a broad audience, it combines collection mechanics, competitive gameplay, and breathtaking 3D visuals to create an action-packed hunting simulator for those passionate about the sport. Players can travel to stunning, lifelike hunting grounds around the world, observe animals in their natural habitats, and experience the thrill of the hunt while competing to become the world’s top hunter. With realistically animated wildlife, a variety of weapon types, and unforgettable shooting moments, Hunting Clash delivers the most immersive and memorable hunting adventures on mobile.

 

The post Hunting Clash update: day-night cycle & changing weather now live appeared first on European Gaming Industry News.

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Jackpot at Sea: Diamond Princess Is the Crown Jewel of Cruise Casinos

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  • The stunning Diamond Princess of the Diamond Cruise International is considered the World’s Luckiest Casino Cruise, according to a study by Gambling.com, scoring a lucky review percentage of 17.1%.
  • In #2 is Wonder of the Seas, operated by Royal Caribbean Cruises (15.6%), and to round out the Top 3 is Infinity (Celebrity Cruises) with a score of 12.2%.
  • The Emerald (Princess Cruises) sits in #4 with a score of 10.1%, just ahead of the Queen Elizabeth (Cunard Cruise Line) #5 at 10%.
  • Big M Gaming LLC and the Azura (P&O Cruises) finished at #6 and #7 respectively with lucky review percentages of 9.5% and 9.4%.
  • The lower end of our Top 10 features the Victory Casino Cruises at #8 (8.8%), Wind Star (Windstar Cruises) #9 (8.6%) and the Riviera (Oceania Cruises) #10 (7.9%).

Considered Florida’s most authentic Las Vegas-style gambling cruise experience, the Victory Casino Cruises had the most reviews that contained “lucky keywords” overall – with 133 – but due to its larger review quantity, its percentage is lower than seven others.

Casinos on cruise ships offer a unique blend of high-seas adventure and high-stakes excitement. Nestled amid luxurious amenities and sweeping ocean views, these floating casinos provide guests with a chance to enjoy classic games like blackjack, poker, roulette and slot machines, all while sailing to exotic destinations.

Over time there has been a gradual modernisation of ship interiors, offering customers more and more amenities. Casinos are a special feature on many of the most major modern cruise ships, with varying degrees of style, scale and luxury.

A flutter at the casino could light the fire on an exciting evening of entertainment. Winning big will justify a trip to a five-star restaurant at the next stop, or a hot streak on the blackjack table could allow you to treat yourself to a spa treatment onboard. So, this got us thinking, out of the many casinos on the world’s cruise ships, which is the luckiest.

To find out the World’s Luckiest Casino Cruise, Gambling.com analyzed Tripadvisor reviews of the world’s best cruise ships with casinos for keywords of luck, lucky and happy. We then calculated the percentage of reviews with lucky keywords each cruise casino received, before finally ranking them by their Lucky Review Percentage.

Diamond Princess: The Luckiest Ship at Sea

The stunning, Diamond Princess of the Diamond Cruise International is considered the World’s Luckiest Casino Cruise, according to our research. The ship has a Las Vegas-style casino that offers the latest slot machines, blackjack, Texas hold ’em and prize tournaments. Operating across Asia and Australia, the newly refurbished ship is a treasure trove of exceptional delights waiting to be discovered.

The Diamond Princess scored a lucky review percentage of 17.1%. At #2 is the glorious Wonder of the Seas, operated by Royal Caribbean Cruises (15.6%), and to round out the Top 3, we have the Infinity (Celebrity Cruises) with a score of 12.2%.

These ships are more like floating cities that transport you to exotic locations. The casinos onboard feature slot machines and table games, including blackjack, roulette and poker. Whether you are a first time gambler or a professional, both vessels will cater to your gambling needs.

Lucky at Sea: Cruise Casinos That Win Big (#4–10)

  • The Emerald (Princess Cruises) sits in #4 with a score of 10.1%, just ahead of the Queen Elizabeth (Cunard Cruise Line) #5 (10%).
  • Big M Gaming LLC and the Azura (P&O Cruises) finished in #6 and #7 respectively with lucky review percentages of 9.5% and 9.4%.
  • The lower end of our Top 10 features the Victory Casino Cruises #8 (8.8%), Wind Star (Windstar Cruises) #9 (8.6%) and the Riviera (Oceania Cruises) #10 (7.9%).

Considered Florida’s most authentic Las Vegas-style gambling cruise experience, the Victory Casino Cruises scored the highest in terms of overall lucky keywords with 133. However due to its high number of Tripadvisor reviews it sits near the bottom of our Top 10.

The post Jackpot at Sea: Diamond Princess Is the Crown Jewel of Cruise Casinos appeared first on European Gaming Industry News.

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