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Eyas Gaming Deploys Crucial Business Intelligence from Crucial Compliance
Online Operator of popular MerkurSlots and MerkurCasino brands is using compliance specialist’s Crucial Player Protection system to protect at-risk players
Eyas Gaming, the operator behind popular online casino brands MerkurSlots and MerkurCasino has expanded its services with Crucial Compliance to drive sustainable player value, responsibly.
Eyas Gaming has integrated Crucial Business Intelligence (CBI) into their gaming platforms, a system that provides a Single Customer View, with Advanced Behavioural Segmentation, Predictive Modelling, Marketing Attribution across all channels, Analytics and over 25 Highly Intuitive KPI Reports.
The integration of CBI was two-fold for Eyas. Firstly, into the Bede platform and secondly to calibrate and customise its chosen CRM provider, Adobe Campaign. The integration is going live with an initial 18 separate customer journeys, with another 40 expected to go live as the product portfolio increases.
The predictive modelling covers off 13 key areas ranging from churn prevention through to “Affordability Check Trajectory”, allowing RG teams to prepare players for Source of Funds checks. CBI works in conjunction with Crucial Player Protection to give the best single system an operator can use to provide responsible, sustainable revenues in multiple markets which also minimises player harm.
Andy Masters, COO at Crucial Compliance, said: “We are delighted to have strengthened our partnership with Eyas Gaming and to be providing the operator with our powerful Crucial Business Intelligence system.
“It is the only platform that has been built from the ground up by iGaming professionals for the specific purpose of player management through automated behavioural processes and with a focus on sustainable revenues from players while keeping them in the “fun zone”. The tool is also supported by an experienced training, data and analytical team, helping while Eyas recruit to scale.
“CBI improves the output and efficiency of the operations and CRM team, allowing the Eyas team to focus on strategy rather than running to standstill with lesser or legacy databases. We look forward to working closely with Eyas Gaming in what is a long and successful partnership in the making.”
Joe Goldstein, Head of Financial Planning and Analysis Eyas Gaming, said: “We took a best of breed system in CBI to ensure that the usual barriers to success simply don’t exist. Working hand in hand with the team at Crucial meant not only that we could scale our internal team quickly, but it also meant that we benefitted from expert guidance on the integration and configuration of Adobe into Bede.
“Crucial oversaw this integration so that every aspect of a player’s journey is managed through an almost individual personal communication but with Responsible Gambling communications interlaced through the lifecycle. We want new players but critically we only want them playing within their means and across our entire product portfolio.
“The reports are fully dynamic and they allow us to track every element of the customer lifecycle. They have also developed financial and regulatory reporting solutions for us, which means I have more time to understand the numbers rather than preparing reporting myself.
“Because CBI delivers a single customer view, it means there is one single and absolute truth across the business rather than a marketing, finance and exec view for the same data. As we move into other markets and currencies, the scalable system and team at Crucial gives Eyas complete confidence to accelerate our plans, as we are”.

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Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content
Gaming Corps – a publicly-listed game development company based in Sweden, is pleased to announce a new strategic partnership with UK operator and affiliate brand Slots Temple.
This partnership sees Gaming Corps become a key content supplier to Slots Temple’s licensed UK platform, significantly expanding the reach of its growing portfolio in one of Europe’s most mature and regulated markets.
Originally launched as a free-play site, Slots Temple has evolved into a multi-dimensional gaming platform, offering real-money casino play, industry-first tournaments, and a socially engaging player experience. With its UK Gambling Commission (UKGC) licence acquired in 2022, the brand now operates as a fully licensed online casino – while continuing to innovate around responsible play and transparency.
Through this new deal, Gaming Corps’ diverse and engaging portfolio – including hit titles across its Slots, Plinko and Smash4Cash categories – will be made available to Slots Temple’s growing player base. The agreement also supports Slots Temple’s ambition to lead the next wave of competitive, socially-driven casino experiences, underpinned by trusted, top-tier game content.
Danielle Calafato, CCO at Gaming Corps, said: “We’re delighted to partner with Slots Temple as they continue their exciting journey from affiliate to operator. Their player-first mindset, commitment to social responsibility, and unique approach to gamification aligns perfectly with our own ambitions. This partnership is another strong step forward for Gaming Corps in the UK, and we’re looking forward to seeing our games reach new audiences through such an innovative platform.”
Fraser Linkleter, CEO of Slots Temple, said: “Our mission has always been to bring something genuinely different to the online casino space, and Gaming Corps fits that vision perfectly. Their content is original, engaging, and ideal for the competitive formats our players love. This partnership will help us deliver even more value to our community as we expand our real-money offerings in the UK market.”
The partnership is now live, with Gaming Corps titles rolling out to Slots Temple players in the coming weeks.
The post Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content appeared first on European Gaming Industry News.
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Casino Guru makes finalist list for 2025 Global Regulatory Awards
Casino Guru has made the finalist list for the upcoming 2025 Global Regulatory Awards, organized by VIXIO, a leading provider of regulatory intelligence solutions.
Casino Guru has earned a place at the final table in the “Outstanding Contribution to Safer Gambling” and is part of a list of 12 companies that have secured a spot before the winner is finally announced during the official ceremony on Wednesday, November 19, 2025.
Simon Vincze, Head of Sustainable and Safer Gambling, had this to say, commenting on the nomination:
“Casino Guru has always been dedicated to giving players real choice and agency when selecting their favorite casino.
We believe responsible gambling can and should be at the heart of a successful business, and we’ve built our casino database with great care, using dozens of criteria to ensure players are fully informed.
We have consistently worked to reduce gambling-related harm in the industry, using our influence and reputation as a trusted affiliate to show that meaningful change is both possible and sustainable
This nomination is a recognition of our ongoing mission to make gambling safer and more enjoyable for everyone: a mission that continues to guide us well beyond any single award.”
Casino Guru has launched a number of projects similarly committed to highlighting the importance of sustainable and responsible gambling at the core of everything operators ought to be doing to provide players with a safe and enjoyable experience.
Through the Online Casino Complaint Resolution Center, Casino Guru has been able to not only mediate in player disputes with operators but to collect actionable data as to why these incidents continue to happen.
As a result, Casino Guru has put forward its unique expertise to provide operators with advice on how to make their offers clearer, fairer, and more transparent.
Apart from this, Casino Guru has launched the Casino Guru Academy, dedicated to training industry professionals about how to adopt safer gambling practices and also recognize gambling-related issues in their jobs.
Notably, Casino Guru has also launched the Casino Guru Awards, an unprecedented awards format, which has brought together 32 gambling and industry experts, combining Casino Guru’s team expertise and actionable knowledge with the expertise of responsible gambling specialists who have dedicated their careers to strengthening the industry’s understanding of gambling-related harm.
Commenting on the reveal of finalists, VIXIO CEO Mike Woolfrey wrapped up: “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field.”
The post Casino Guru makes finalist list for 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
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EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch
UK independent bookmaker Ken Howells is live with EveryMatrix’s full turnkey platform, adding to the tier-1 technology provider’s growing list of UK customers.
The long-established brand has migrated from its previous platform provider to the full EveryMatrix tech stack to grow its digital presence and future-proof its operations.
EveryMatrix now powers Ken Howells with a comprehensive sports and casino turnkey solution tailored for the UK, integrating its leading player account management, payments, bonusing, and affiliate platforms.
By equipping Ken Howells with a bespoke, full turnkey platform, EveryMatrix further strengthens its retail and digital position among traditional UK bookmakers.
Established in Wales, Ken Howells is best known for its trusted betting and telebetting services, with a focus on horse racing, football, and rugby.
This launch is part of EveryMatrix’s growing momentum in the UK, with more operators choosing its turnkey technology and increasing its regulated market footprint.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners. This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.”
Grant Howells, Director at Ken Howells, added: “As a third-generation family-run bookmaker established back in 1963, our partnership with EveryMatrix marks a major milestone for us.”
“With deep roots in Welsh betting culture, we’re proud to take the trusted, personal service our customers know us for into the digital space. The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.”
The post EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch appeared first on European Gaming Industry News.
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