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Eyas Gaming Deploys Crucial Business Intelligence from Crucial Compliance

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Online Operator of popular MerkurSlots and MerkurCasino brands is using compliance specialist’s Crucial Player Protection system to protect at-risk players

Eyas Gaming, the operator behind popular online casino brands MerkurSlots and MerkurCasino has expanded its services with Crucial Compliance to drive sustainable player value, responsibly.

Eyas Gaming has integrated Crucial Business Intelligence (CBI) into their gaming platforms, a system that provides a Single Customer View, with Advanced Behavioural Segmentation, Predictive Modelling, Marketing Attribution across all channels, Analytics and over 25 Highly Intuitive KPI Reports.

The integration of CBI was two-fold for Eyas. Firstly, into the Bede platform and secondly to calibrate and customise its chosen CRM provider, Adobe Campaign. The integration is going live with an initial 18 separate customer journeys, with another 40 expected to go live as the product portfolio increases.

The predictive modelling covers off 13 key areas ranging from churn prevention through to “Affordability Check Trajectory”, allowing RG teams to prepare players for Source of Funds checks. CBI works in conjunction with Crucial Player Protection to give the best single system an operator can use to provide responsible, sustainable revenues in multiple markets which also minimises player harm.

Andy Masters, COO at Crucial Compliance, said: “We are delighted to have strengthened our partnership with Eyas Gaming and to be providing the operator with our powerful Crucial Business Intelligence system.

“It is the only platform that has been built from the ground up by iGaming professionals for the specific purpose of player management through automated behavioural processes and with a focus on sustainable revenues from players while keeping them in the “fun zone”. The tool is also supported by an experienced training, data and analytical team, helping while Eyas recruit to scale.

“CBI improves the output and efficiency of the operations and CRM team, allowing the Eyas team to focus on strategy rather than running to standstill with lesser or legacy databases. We look forward to working closely with Eyas Gaming in what is a long and successful partnership in the making.”

Joe Goldstein, Head of Financial Planning and Analysis Eyas Gaming, said: “We took a best of breed system in CBI to ensure that the usual barriers to success simply don’t exist.  Working hand in hand with the team at Crucial meant not only that we could scale our internal team quickly, but it also meant that we benefitted from expert guidance on the integration and configuration of Adobe into Bede.

“Crucial oversaw this integration so that every aspect of a player’s journey is managed through an almost individual personal communication but with Responsible Gambling communications interlaced through the lifecycle.  We want new players but critically we only want them playing within their means and across our entire product portfolio.

“The reports are fully dynamic and they allow us to track every element of the customer lifecycle. They have also developed financial and regulatory reporting solutions for us, which means I have more time to understand the numbers rather than preparing reporting myself.

“Because CBI delivers a single customer view, it means there is one single and absolute truth across the business rather than a marketing, finance and exec view for the same data.  As we move into other markets and currencies, the scalable system and team at Crucial gives Eyas complete confidence to accelerate our plans, as we are”.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ELA Games Continues Its Expansion With of Peter Vonarshenko, Senior Business Development Manager

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The appointment marks a crucial milestone in the studio’s growth

ELA Games, an innovative game development studio, announces the appointment of Peter Vonarshenko as Senior Business Development Manager.

Peter has garnered vast experience as a business development manager in the industry and has been a key growth factor in previous roles. His communication and sales skills, which have helped him develop relationships and negotiate deals with key industry players, will be a crucial asset for ELA Games going forward.

Together, ELA Games and Peter will work to solidify the studio’s position as a leading game development company and continue its growth. As Senior Business Development Manager, he will help with creating new, fruitful partnerships.

Peter Vonarshenko commented on the appointment, “It’s a pleasure to work with ELA Games after hearing about the company for a while. The studio’s vision and innovative content resonates with me, and I look forward to helping ELA Games grow into an online gaming powerhouse.”

ELA Games’ appointment of Peter highlights the studio’s proactive approach to its growth ambitions. This key leadership recruitment will drive our strategic growth and industry positioning.

The post ELA Games Continues Its Expansion With of Peter Vonarshenko, Senior Business Development Manager appeared first on European Gaming Industry News.

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Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania

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Trophy exhibitions in Romania, Portugal, and Bulgaria give fans unforgettable moments. Legendary goalkeeper, Gianluigi Buffon, joins the celebrations in Sofia.

Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has joined forces with UEFA to bring the UEFA Europa League and Conference League trophies closer to European fans. Namely, the trophies were displayed in Romania, Portugal and for the first time in Bulgaria. The events are part of Betano’s 3-year global sponsorship of the UEFA Europa League and UEFA Conference League from the 2024/25 to the 2026/27 season.

The exclusive presentation of the UEFA Europa League and UEFA Conference League trophies took place at the Sofia Event Center in the Paradise Center mall on April 29th, with special guest UEFA Ambassador and legendary Italian footballer Gianluigi Buffon. Recognised as one of the best goalkeepers in football history, Buffon attracted intense media interest and was surrounded by fans during the event.

“I am truly honored to join the Betano Trophy Event as a UEFA Ambassador,” said Gianluigi Buffon. “It is a great opportunity to visit Sofia for the first time and engage with such a passionate football community. I’m excited to share this experience with Bulgarian fans and celebrate the spirit of the game together.”

Also in attendance at the event were Bulgarian football legend Krasimir Balakov and one of the favourite names of Bulgarian pop-folk – Galena.

Ιn January, the trophies were displayed to football fans in Romania in an unforgettable event at Park Lake Shopping Center, in Bucharest. The event drew big crowds of enthusiastic football fans who got to see the trophies in person while also enjoying a meet and greet with players from Fotbal Club FCSB, Romania’s current league champions, sponsored by Betano.

The trophies were also displayed in Porto, Portugal, where over 1,700 fans got up close with them. In addition to seeing the trophies in person, fans were also welcomed by former FC Porto captain and 2011 UEFA Europa League winner, Helton. During the event, the renowned goalkeeper reminisced about the all-Portuguese Europa League final in Dublin in 2011 and the fantastic moment of lifting the trophy in front of FC Porto’s fans.

Betano will look to host further UEFA Europa League and UEFA Conference League events in new locations during the next season.

The post Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania appeared first on European Gaming Industry News.

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FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series

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FBMDS proudly unveils its latest online slot game, Sea of Fortune, a thrilling addition to its acclaimed Sublime Series. Set to chart new waters in the online casino landscape, Sea of Fortune delivers an immersive, high-impact experience that promises to captivate slot fans across multiple markets.

Set against the backdrop of the seven seas, Sea of Fortune invites players aboard the ship of the fearless Captain Golden Beard. With vibrant 3×3 reels, five paylines, and seamless gameplay across Desktop, Tablet, and Mobile, this game masterfully blends simplicity with excitement — offering smooth animations, detailed graphics, and a nautical soundtrack that completes the maritime adventure.

“Sea of Fortune enhances the Sublime Series legacy by combining stunning visuals and rewarding mechanics into a compelling adventure,” said Renato Almeida, Director at FBM. “It’s not just about spinning reels, it’s about diving into an epic treasure hunt that keeps players coming back.”

Key Features:
• Wild Symbol substitutes all others and can deliver up to 250x the bet when filling the grid.
• Spin Bonus mode, where only one paying symbol and Wilds appear on the reels, granting three re-spins and multipliers of up to x20.
• Wild Injection feature, adding Wilds at random moments for enhanced chances of winning.

The game also features thematic elements such as parrots, rum, anchors, swords, and cannon bombs — reinforcing the game’s swashbuckling spirit. Designed to boost player engagement, loyalty, and betting volume, Sea of Fortune is tailored for operators seeking content that performs.

With its release, FBMDS continues to support its 2025 growth strategy by delivering customized, regionally adapted content with optimized math models and rewarding bonus structures. Get ready to hoist the sails and set course for treasure — Sea of Fortune is here to make waves!

The post FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series appeared first on European Gaming Industry News.

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