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Double hire signals Huddle future growth intent

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Josipa Marenić and Mário Silva join Huddle’s team – latest senior employees to join fast-growing data-driven betting technology startup

 Huddle, the next generation iGaming technology developer, has hired Josipa Marenić and Mário Silva as its new Head of People and Culture and Senior Product Manager respectively, in a move that sees more industry talent join the rapidly growing startup.

Marenić, who has held positions at the likes of Croatia-based software providers Lemax and Deegloo, brings with her years of experience in people management. Silva has more than seven years of industry experience, having most recently held senior roles at OpenBet.

Marenić will use her in-depth understanding of human resources to further enhance Huddle’s positive culture of team-based development, where Silva’s extensive knowledge of product development will see him add further potency to Huddle’s portfolio of next-gen gaming solutions.

The two join the increasing number of recent new hires by the company, including VP Compliance Zeljka Perkovic, Senior Software Engineer Piotr Droździel, and Quantitative Analyst Klavs Riekstins, all of whom have left large corporates to join Huddle’s unique culture of empowerment.

The company represents one of the most forward-thinking and progressive suppliers in the rapidly changing industry, building advanced, proprietary data-driven technology solutions designed to transform the user experience and unlock the true potential of iGaming operators.

Launched in late 2020, raising $3 million in venture capital seed funding, the business employs a micro services model – developing and deploying all the components of a fully automated betting platform – including trading, odds feeds and risk technology – in a sequenced way.

Huddle’s software is powered by AI and machine learning tools to analyse behavioural data, helping operators increase efficiencies across multiple jurisdictions, manage and optimise risk and shape the sportsbook stars of the future.

Francesco Borgosano, CEO and Co-founder, Huddle, said: “I’m delighted to welcome Josipa and Mário to Huddle. They have both immediately tapped into our forward-thinking culture, and their experience in the industry will be highly valued in our growing team.

“The qualities that Huddle offers and the culture we are creating is attracting some amazing industry talent, and with this currently at a premium, these recent appointments set Huddle apart as one of the most attractive propositions in the betting and gaming sector. I’m really looking forward to working with Josipa and Mário, and our many new hires.”

Josipa Marenić, Head of People and Culture, Huddle, said: “I’m thrilled to be joining Huddle at such an exciting period of growth for the company. All my new colleagues are experts in their fields and that is testament to the positive culture being fostered here. I can’t wait to get started!”

Mário SilvaSenior Product Manager, Huddle, said: “Although just over a year old, Huddle is already making a serious difference in the betting and gambling industry and that resonates with me. The company’s focus on excellence and forward-thinking ideas is what makes it one of the most attractive for the industry’s best and brightest – it’s a fantastic place to be.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025

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Wazdan, the leading gain-focused developer, has been awarded the prestigious Volatility Virtuoso title at the Slotsoo Game Provider Awards 2025.

This win is further confirmation that when it comes to real innovation and serious gains, Wazdan continues to set the benchmark in the iGaming industry.

While others chase trends, Wazdan defines them.

This award doesn’t come as a surprise; it’s a natural result of consistently delivering bold, player-centric features that are built to drive engagement and maximise performance.

At the heart of this award lies Wazdan’s signature Volatility Levels™, a truly game-changing mechanic that hands control back to the player. Whether they’re after low-risk, steady wins or craving high-volatility, big-hit action, Wazdan’s games empower players to choose their own pace, their own style, and ultimately, their own gains.

But Volatility Levels™ isn’t the only customisation tool Wazdan offers in its games. Titles like 9 Coins™, Hot Slot™: 777 Cash Out, and many others benefit from Chance Level™, a feature engineered for performance, precision and boost in players’ retention.

Every mechanic that Wazdan brings to market is designed with a clear purpose: to maximise player engagement and deliver measurable gains for its partners.

Jakub Popanda, Lead Marketing Manager at Wazdan, said: “We believe that true innovation isn’t just about novelty, it’s about control, clarity, and consistent performance. Volatility Levels™ embodies this philosophy, giving players the freedom to define their own thrill, and operators the tools to unlock tangible growth. We’re honoured to have been recognised.”

The post Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025 appeared first on European Gaming Industry News.

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BETBY DELIVERS STRONG H1 2025 PERFORMANCE WITH CONTINUED COMBINED GROWTH ACROSS SPORTSBOOK AND BETBY.GAMES

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BETBY, a leading sportsbook supplier, has released its H1 2025 performance figures, showcasing solid growth across key verticals, including its proprietary esports feed BETBY.Games. These results highlight the provider’s product strength and growing global presence through both new and existing partnerships.

During the first half of the year, BETBY’s sportsbook delivered a strong performance, with Gross Gaming Revenue increasing by 472% compared to H1 2024. The number of active players across its partner network rose by 211%, reflecting the growing appeal of BETBY’s comprehensive sportsbook solution. Total bets placed also climbed by 277%, marking another period of high engagement across the platform.

Betby.Games, the supplier’s proprietary esports feed, also made a significant contribution to the company’s overall growth. The vertical achieved a 153% year-on-year increase in Gross Gaming Revenue and a near 57% rise in bets placed during the period. As a result, Betby.Games accounted for 14% of the company’s total GGR for H1 2025.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “H1 has been another important step forward for BETBY, with meaningful growth in both our sportsbook and esports verticals. We continue to innovate, scale, and support our partners’ ambitions by delivering products that perform, with Betby.Games’ performance demonstrating the underlying strength and potential of the vertical. As we look ahead, we remain focused on accelerating growth across all areas.”

To find out more about Betby, please visit: https://betby.com/

The post BETBY DELIVERS STRONG H1 2025 PERFORMANCE WITH CONTINUED COMBINED GROWTH ACROSS SPORTSBOOK AND BETBY.GAMES appeared first on European Gaming Industry News.

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STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH

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Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and Bradford City AFC, newly promoted to EFL League One. The collaboration aims to deepen fan engagement and drive measurable brand impact for SBK through content innovation and strategic alignment.

The deal positions SBK as one of Bradford City’s main partners and official betting sponsor. The partnership’s centrepiece is the launch of a new club podcast, designed to give fans exclusive behind-the-scenes access, nostalgic stories, and in-depth interviews with past and present figures from the club.

The tie-up follows an insight-led strategic review of the English football ecosystem conducted by Strive on SBK’s behalf. This review identified rights holders whose brand values, audience profile, and commercial proposition aligned with SBK’s mission to grow awareness and salience in a crowded betting market.

“It’s been an absolute pleasure supporting long-term client SBK throughout this process, said Malph Minns, Managing Director at Strive.

“They’ve really bought into the data-led, insight-driven methodology we’ve developed to guide partnerships that aren’t just visible—but valuable.

“The City team have been incredibly collaborative, and I’m excited to see the partnership come to life—especially with the podcast bringing fans closer to the club’s story.”

The deal showcases how Strive blends market intelligence, rights negotiation, and fan-focused activations to deliver partnerships that serve both brand objectives and supporter experience. For SBK, the podcast provides a powerful content platform to deliver long-term brand affinity, while Bradford City AFC benefits from a new media channel to build deeper connections with its loyal fanbase.

Adam Baylis, Marketing Director at SBK, said: “Strive undertook a data-led strategic review of English football for us over the summer, identifying opportunities that fit within a clear strategy to help us build brand awareness and brand salience.

“They also led on contract negotiations, securing us the rights we need to deliver value to the business.

“As a result of that work, we are thrilled SBK will be partnering with Bradford City AFC. Together, we will be bringing fans closer to the action and backing the Bantams every step of the way in what will be a really exciting season in Sky Bet League One.”

Davide Longo, Chief Commercial Officer at Bradford City AFC, added: “We are incredibly pleased to welcome SBK on board as the club’s official betting partner and will look forward to working closely with them over the next two seasons.

“The introduction of a Bradford City podcast will help bring supporters closer to their club, hearing stories from former players and other guests each month.

“Working with Strive has been an absolute pleasure. They are an incredibly thorough and professional outfit who are diligent in approach and work with a smile.”

The post STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH appeared first on European Gaming Industry News.

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