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VALORANT Esports EMEA is expanding – here’s what to expect!

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In 2022, we aspire to make VALORANT the biggest FPS esports in the world – and it’s clear from the performances we’ve seen so far that EMEA is emerging as a true powerhouse region.

Following a phenomenal opening year, 2022 will see a number of significant, exciting changes made to VALORANT esports within EMEA.

By developing a new, multi-layered ecosystem, we can give opportunities to all players; from amateur and aspiring pro gamers participating in the newly created VALORANT Regional Leagues and VALORANT Regional Circuits, to the new wave of women taking VALORANT esports to the next level through our Game Changers programme; to the world’s truly elite VALORANT stars through the VALORANT Champions Tour.

Most importantly, the expansion of the EMEA ecosystem will also benefit our loyal fans, giving them more opportunities to support their country, local team or favourite player and witness the best in the region battle it out for glory.

VALORANT CHAMPIONS TOUR

The VALORANT Champions Tour is the pinnacle of FPS esports in EMEA and our 2021 season produced some incredible and memorable moments for teams and fans alike, especially from our top four EMEA teams (Acend, Gambit, Fnatic, Team Liquid) who fought hard to make it to the first ever VCT Champions competition! In 2022, the EMEA VCT structure will be adapted to suit the whole region, allowing all the localised territories in the wider EMEA umbrella to grow and maintain a healthy level of competition.

The four EMEA teams that participated in VALORANT Champions 2021 will be invited back to VCT Stage 1 in 2022. A further eight spots will be up for grabs through two open and closed qualifiers in each territory; four spots in EU, two from Turkey and two from CIS. Teams from MENA will be able to compete in any of these qualifiers.

Teams will be able to qualify to VCT Stage 2 through the VCT promotion tournament; where the winners of the eight VRLs (more on these below) in Stage 1 will compete to face off against the bottom two VCT teams, with two VCT spots on the line.

We will have more information on the overall format for VCT soon, so expect to hear more from us in early 2022.

Get ready to cheer on some of the most elite competitors VALORANT esports has to offer, as they compete not just for the title of the best in EMEA, but for global supremacy.

RLS

One of the new, exciting layers of the ecosystem we will be introducing to the VALORANT esports EMEA is the VALORANT Regional Leagues (VRLs).

The VRLs will become the peak of regional VALORANT esports, providing a highly competitive platform for talent development with a distinctly national flair.

In 2022, we will be launching eight new EMEA VRLs in:

  • Spain (Players from Portugal and Italy are also eligible to compete in this league) operated by LVP
  • France (Players within Benelux are also eligible to compete in this league) operated by Freaks 4U Gaming
  • UK, Ireland & Nordics operated by Promod Esports
  • Poland + EE (Players from Israel are also eligible to compete in this league) operated by FRENZY
  • CIS operated by GIG Me
  • MENA operated by Calyx Gaming
  • Turkey operated by ESA Esports
  • DACH operated by Freaks 4U Gaming

Each league will be operated by our partner organisers and will run for two stages across the year, with a regular season and playoffs crowning a champion in each league. A certain number of the participating teams will be decided through VRL open qualifiers, at least once per season. At the end of stage one, the winner of each VRL will qualify for the VCT Promotion Tournament. In stage 2, each VRL winner will then qualify for the VRL EMEA finals.

Note: The number of VRL qualifiers and available spots may vary based on the results of the aforementioned VCT promotion tournament

The new VRLs will provide highly-skilled players with deeply satisfying competitive experiences, as well as giving them the rare opportunity to improve their skills in a structured ecosystem that fosters healthy, top-level competition.

On top of this, VRLs offer keen VALORANT fans the chance to celebrate and cheer on their national teams as they go head-to-head with the rest of EMEA.

The 2022 VRL season will kick-off with qualifiers on January 24, with the first split beginning the week of February 14.

Stay tuned and get ready to show your regional pride as teams battle it out to become their national champions!

GAME CHANGERS EMEA

After an incredible year for the Game Changers initiative across the globe, our teams have proven they are #HERETOSLAY, – and now it’s time to show that VCT Game Changers EMEA is here to stay!

We’re planning three exciting VCT Game Changers EMEA series in 2022, kicking-off in January with the remaining two taking place in May and September. Teams who succeed in these events will qualify for a place in the Global Game Changers event planned for November.

We’re also introducing the Game Changers EMEA Academy, a place for new teams and friends to compete in a safe space in up to six tournaments throughout the year. We’re excited to see brand new faces bring the fire to our Game Changers tournaments, be bold and stake your claim!

Game Changers is an important platform for our women players – the start of their path to pro. So, to encourage these teams to aim higher than ever before, the VCT Game Changers EMEA 2022 circuit will run parallel to the series within the wider EMEA ecosystem avoiding any overlaps where possible, allowing our teams to compete in both the Game Changers tournaments alongside the VRL’s and VCT open qualifiers.

To our Game Changers community – this is your time. Your platform. The world is listening. Bring the fire.

VRCS

From 2022 onwards, we want to make sure we’re helping to develop and promote grassroots VALORANT talent across the region. With this goal in mind, we’ll be starting to roll out a series of new competitions specifically for these players called VALORANT Regional Circuits (VRCs).

We hope that these circuits will help elevate EMEA’s thriving amateur competitive ecosystem to new heights. They’ll provide players of all skill levels with a chance to experience the thrill of organised competition and prove themselves against other competitors in their region.

The typical circuit will give local players the opportunity to compete in individual competitions throughout the season, and earn circuit points for their team. At the end of the season, the teams with the most points will then battle it out in an effort to become the circuit champions.

Over the course of next year, players will see these Regional Circuits popping up across EMEA, with the hope that, in time, players all over EMEA will have a VRC to compete in.

BROADCASTING AND VIEWERSHIP

In 2022 we are significantly ramping up the number of VALORANT Esports competitions being broadcast in the EMEA region. Fans will be able to tune in and watch a huge number of VALORANT Esports competitions, including:

  • VCT Qualifiers
  • VCT Regular Season Stages 1 and 2
  • VCT Masters Stages 1 and 2
  • VCT Promotion Tournament
  • The EMEA Last Chance Qualifier
  • VCT Champions 2022
  • Three EMEA Game Changers Tournaments
  • All eight VALORANT Regional Leagues
  • The VRL Finals

As an absolute minimum, we will be broadcasting all VCT events in eight languages: English, French, German, Spanish, Russian, Turkish, and Polish, Arabic. We will continue to update the community on any other languages we’ll be broadcasting in closer to the time of the event.

As we continue to work hard to further grow this burgeoning esport and reach a wider audience, we hope this new format will give certainty to fans and players alike as to how VALORANT esports in EMEA will look across the year. We truly believe that through this new ecosystem, we can build deeper engagement between teams and players, discover the future of VALORANT talent, and build up a lifelong fanbase.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025

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Wazdan, the leading gain-focused developer, has been awarded the prestigious Volatility Virtuoso title at the Slotsoo Game Provider Awards 2025.

This win is further confirmation that when it comes to real innovation and serious gains, Wazdan continues to set the benchmark in the iGaming industry.

While others chase trends, Wazdan defines them.

This award doesn’t come as a surprise; it’s a natural result of consistently delivering bold, player-centric features that are built to drive engagement and maximise performance.

At the heart of this award lies Wazdan’s signature Volatility Levels™, a truly game-changing mechanic that hands control back to the player. Whether they’re after low-risk, steady wins or craving high-volatility, big-hit action, Wazdan’s games empower players to choose their own pace, their own style, and ultimately, their own gains.

But Volatility Levels™ isn’t the only customisation tool Wazdan offers in its games. Titles like 9 Coins™, Hot Slot™: 777 Cash Out, and many others benefit from Chance Level™, a feature engineered for performance, precision and boost in players’ retention.

Every mechanic that Wazdan brings to market is designed with a clear purpose: to maximise player engagement and deliver measurable gains for its partners.

Jakub Popanda, Lead Marketing Manager at Wazdan, said: “We believe that true innovation isn’t just about novelty, it’s about control, clarity, and consistent performance. Volatility Levels™ embodies this philosophy, giving players the freedom to define their own thrill, and operators the tools to unlock tangible growth. We’re honoured to have been recognised.”

The post Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025 appeared first on European Gaming Industry News.

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BETBY DELIVERS STRONG H1 2025 PERFORMANCE WITH CONTINUED COMBINED GROWTH ACROSS SPORTSBOOK AND BETBY.GAMES

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BETBY, a leading sportsbook supplier, has released its H1 2025 performance figures, showcasing solid growth across key verticals, including its proprietary esports feed BETBY.Games. These results highlight the provider’s product strength and growing global presence through both new and existing partnerships.

During the first half of the year, BETBY’s sportsbook delivered a strong performance, with Gross Gaming Revenue increasing by 472% compared to H1 2024. The number of active players across its partner network rose by 211%, reflecting the growing appeal of BETBY’s comprehensive sportsbook solution. Total bets placed also climbed by 277%, marking another period of high engagement across the platform.

Betby.Games, the supplier’s proprietary esports feed, also made a significant contribution to the company’s overall growth. The vertical achieved a 153% year-on-year increase in Gross Gaming Revenue and a near 57% rise in bets placed during the period. As a result, Betby.Games accounted for 14% of the company’s total GGR for H1 2025.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “H1 has been another important step forward for BETBY, with meaningful growth in both our sportsbook and esports verticals. We continue to innovate, scale, and support our partners’ ambitions by delivering products that perform, with Betby.Games’ performance demonstrating the underlying strength and potential of the vertical. As we look ahead, we remain focused on accelerating growth across all areas.”

To find out more about Betby, please visit: https://betby.com/

The post BETBY DELIVERS STRONG H1 2025 PERFORMANCE WITH CONTINUED COMBINED GROWTH ACROSS SPORTSBOOK AND BETBY.GAMES appeared first on European Gaming Industry News.

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STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH

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Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and Bradford City AFC, newly promoted to EFL League One. The collaboration aims to deepen fan engagement and drive measurable brand impact for SBK through content innovation and strategic alignment.

The deal positions SBK as one of Bradford City’s main partners and official betting sponsor. The partnership’s centrepiece is the launch of a new club podcast, designed to give fans exclusive behind-the-scenes access, nostalgic stories, and in-depth interviews with past and present figures from the club.

The tie-up follows an insight-led strategic review of the English football ecosystem conducted by Strive on SBK’s behalf. This review identified rights holders whose brand values, audience profile, and commercial proposition aligned with SBK’s mission to grow awareness and salience in a crowded betting market.

“It’s been an absolute pleasure supporting long-term client SBK throughout this process, said Malph Minns, Managing Director at Strive.

“They’ve really bought into the data-led, insight-driven methodology we’ve developed to guide partnerships that aren’t just visible—but valuable.

“The City team have been incredibly collaborative, and I’m excited to see the partnership come to life—especially with the podcast bringing fans closer to the club’s story.”

The deal showcases how Strive blends market intelligence, rights negotiation, and fan-focused activations to deliver partnerships that serve both brand objectives and supporter experience. For SBK, the podcast provides a powerful content platform to deliver long-term brand affinity, while Bradford City AFC benefits from a new media channel to build deeper connections with its loyal fanbase.

Adam Baylis, Marketing Director at SBK, said: “Strive undertook a data-led strategic review of English football for us over the summer, identifying opportunities that fit within a clear strategy to help us build brand awareness and brand salience.

“They also led on contract negotiations, securing us the rights we need to deliver value to the business.

“As a result of that work, we are thrilled SBK will be partnering with Bradford City AFC. Together, we will be bringing fans closer to the action and backing the Bantams every step of the way in what will be a really exciting season in Sky Bet League One.”

Davide Longo, Chief Commercial Officer at Bradford City AFC, added: “We are incredibly pleased to welcome SBK on board as the club’s official betting partner and will look forward to working closely with them over the next two seasons.

“The introduction of a Bradford City podcast will help bring supporters closer to their club, hearing stories from former players and other guests each month.

“Working with Strive has been an absolute pleasure. They are an incredibly thorough and professional outfit who are diligent in approach and work with a smile.”

The post STRIVE SECURES SBK X BRADFORD CITY DEAL TO DRIVE FAN-FOCUSED GROWTH appeared first on European Gaming Industry News.

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