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Sports Betting Market Surpass US$ 13,941 Mn by 2028 | CAGR 10.2% Report by Acumen Research and Consulting

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The Global Sports Betting Market accounted for US$6,529 Mn in 2020 and is expected to reach US$ 13,941 by 2028 with a considerable CAGR of 10% during the forecast period of 2021 to 2028.

New sports betting trends emerge as a result of people’s rising affinity for betting, ongoing updates, and technical breakthroughs. The sports betting industry is constantly upgrading, which is empowering this sector and making it comparatively more high-tech ultimately leading to success and expansion in the upcoming years. Whether it’s the integration of cutting-edge technologies or increasing the number of consumers, there are a slew of reasons why this business is capturing the attention of the entire world and enticing investors from all over the world.

Global Sports Betting Market Dynamics

The global sports betting market is primarily driven by the growing population betting in this market. This is due to the easy earning of money, the rising number of sports betting apps that provide easy betting guidelines and a rising inclination of youth across the world in the betting industry. After the COVID-19 pandemic (2020), the sports betting industry is coming on track with all the postponed or canceled events restarting in 2021. Thus, a huge rise in the market was witnessed in the year. Besides, large-scale advertising on sport betting apps has also driven a huge amount of crowds to start betting in the industry.

An increase in the number of sports and events across the world coupled with surging digital infrastructure has created a surplus amount of opportunities in the global sports betting market. However, growing concerns over illegal betting and strict regulations for betting are some of the factors that are likely to curb the growth of the market. According to the Illegal Gambling Statistics, illegal gambling activities have been estimated to be around $1.7 trillion each year. Conversely, the advent of 5G technology is expected to create numerous growth opportunities for the market in the coming years. Furthermore, the application of artificial intelligence and blockchain technology has enabled a lot of transparency in the betting process, which eventually supports the substantial growth of the sports betting market.

Growing number of online betting apps surges the demand for online platform

The platform segment is sub-segmented into online and offline. Based on the platform segment, the online segment accumulated for the maximum share in 2020. The rising penetration of smartphones has enabled a majority percentage of crowds to bet at home or anywhere they are which has been a strong growth opportunity for the online platform segment. On the other hand, online sports betting occur mostly during the events such as European Championship, FIFA World Cup, IPL, American Football Leagues, etc.

High percentage of profits earned by fixed odd wagering commands the betting type segment

Live/in-play betting, fixed odds wagering, exchange betting, pari-mutuel, esports betting, and others are the categorization of type segment. Among them, the fixed odd wagering segment dominated the market with a high percentage of shares in 2020. This is credited to the ease of this betting type among people that bet on sports, such as football, hockey, baseball, basketball, and horse racing and internationally.

Huge betting revenue generated from football events propels the segmental growth

Based on sports type, the market is classified into football, basketball, baseball, cricket, hockey, horse racing, and others. Football, among all the sports, conquered the largest market share and is likely to register the fastest growth throughout the forecast period 2021 – 2028. The high popularity of these sport worldwide, chances of winning a large sum of money, and extensive opportunities offered by the European region in football betting are the major aspects driving the growth of the market.

Sports Betting Regional Stance

The global classification of the sports betting market includes Europe, Asia-Pacific, North America, Latin America, and the Middle East & Africa. Among all the regions, Europe subjugated a lion’s share in the regional scenario. Factors such as the high trend on football betting in countries such as Germany, the UK, Italy, Spain, etc, and the popularity of Euro football leagues in the region propels the market dominance of the EU region. Furthermore, the APAC sports betting market is anticipated to witness the fastest growth during the forecast period. This is attributed to the growing inclination of the APAC population towards sports betting, yearly events in India such as IPL, and growing urbanization in the emerging markets.

Major Players

The sports betting market is consolidated with a large number of players. The prominent players presented in the report include 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, Sportech Plc, William Hill Plc, and others.

For instance, on September 08, 2021 – 888 Holdings plc has partnered with Genius Sports Limited to provide SI Sportsbook with market-leading official data and trading features. Genius Sports is expected to supply pre-game and in-game content across top tier U.S. sports properties such as the NBA, NASCAR, NFL, and NCAA as a result of the relationship.

Moreover, on October 18, 2021- Bet365 launched cross-vertical shared wallet functionality. Customers may now access their funds in a single balance rather than having to set up separate wallets for each vertical.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt

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iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.

No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.

“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”

The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.

During the ride, Alex opened up about:

  • ICE vs. iGB Live—which is his personal favorite, and why.
  • Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
  • Partnering with big tech and how such collaborations shape the future of iGaming.
  • Advice for startups attending conferences.
  • Alex’s Spotify playlist and the tracks that keep him going.
  • The most jaw-dropping booths he’s ever seen on the exhibition floor.
  • Which panels or attendees would he ban for the greater good of the industry.
  • Memorable after-parties—the kind you don’t forget, even if you wish you could.

“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”

With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.

Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.

The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.

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Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience

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With four spots, one stage and R60 000 on the line, South Africa’s sharpest squads are gearing up for a Call of Duty clash like no other.

The 2025 Hyprop MTN Shift Gaming Experience is about to get louder, faster and more intense. Hyprop, in collaboration with MTN, is introducing SHIFT COD – a Call of Duty tournament designed to test South Africa’s sharpest squads in a no-excuses, high-pressure arena. Four online qualifiers. One LAN finale. R60,000 in prize money. Only the best survive.

The format stays sharp and unforgiving: each qualifier is a single-elimination best-of-five series. Teams will battle across Hardpoint, Search and Destroy, and Control. Only the top squad from each of the four qualifier events will earn a shot at the LAN finale, taking place at Canal Walk on 12 and 13 September. Finalists will cover their own travel and accommodation, but the stage – and the spotlight – will be waiting.

“The Shift Gaming Experience is about putting real competition at the centre of public spaces and connecting people through the power of play,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “Adding Call of Duty to the lineup takes the intensity up a notch. We’re giving gamers a serious platform to show what they can do – live, on stage and in front of a crowd.”

The four qualifiers took place online, where teams signed up for free:

All qualifier finals were broadcast, giving fans full access to the action and allowing players to gain exposure beyond the scoreboard.

Four teams qualify for the LAN finale, where they’ll compete in a double-elimination bracket for a prize pool structured as follows:

  • 1st place: R30,000
  • 2nd place: R15,000
  • 3rd place: R10,000
  • 4th place: R5,000

Now in its third year, the Hyprop MTN Shift Gaming Experience has become one of the country’s most visible platforms for esports and casual gaming. Hosted at Hyprop-owned malls including Canal Walk, Clearwater and The Glen, the experience blends competitive tournaments with public engagement to bring gaming into the mainstream.

“MTN SHIFT isn’t about gimmicks. It’s built for players, whether you’re grinding in ranked or showing up to prove a point on LAN,” said Stanbridge. “We’ve seen how gaming can energise our spaces and create new communities. SHIFT COD builds on that energy.”

With only four LAN spots available, the window to make your mark is narrow, and the competition will be ruthless. Visit acgl.gg/mtnshift.

Remaining Tournament Dates & Venues:

SHIFT COD is part of the MTN Shift Gaming Experience which takes place at:

Capegate – Online Qualifier: 31 Aug | In-Centre Event: 5 – 7 Sep

Canal Walk – Online Qualifier: 7 Sep | In-Centre Event: 17 – 21 Sep

The post Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience appeared first on European Gaming Industry News.

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Embrace the Mayhem with BGaming’s Joker vs Joker

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Rapidly expanding content provider pits two Jokers against one another in the all-new Joker vs Joker slot

 

Popular iGaming content provider BGaming invites players to enter a multiverse of mayhem in the Joker vs Joker slot. This daring new title puts a spin on the classic Joker theme by leaning into the popular multiverse trend and pitting two Jokers against one another.

Joker vs Joker combines a nostalgic 1950s comic book aesthetic with modern and innovative slot mechanics to create a unique gaming experience. The slot is a prime example of BGaming’s publishing efforts — the result of collaboration with the Golden Goat Gaming studio, bringing a completely original creative vision to life.

In the game, two different Jokers battle it out for supremacy on the reels thanks to the innovative Versus feature. Players are tasked with spinning the reels and landing wins of up to 7,500x their stake. Of course, the Jokers have several tricks up their sleeves to help players along the way, awarding mystery multipliers as a result of their fights. The game comes loaded with an exciting Free Spins feature where VS symbols appear every spin, as well as the increased possibility of triggering the Multiplier Wild showdowns with the No Joke Spin mode.

Joker vs Joker serves up a robust math model, featuring medium-volatility gameplay and the strong RTP of 95.50%. Players can also skip the queue and trigger the Free Spins bonus by using the game’s Buy Bonus feature.

Nikita Zavadsky, Custom Games Product Owner at BGaming, said: “Multiversal action is everywhere you look these days, and we decided to get the online slot world in on the action.

Joker vs Joker has allowed our team to express ourselves creatively and put a new spin on the iconic Joker theme. We are also very proud of the game’s retro visuals and design, and are delighted to have worked alongside Golden Goat Gaming in developing the slot.”

The post Embrace the Mayhem with BGaming’s Joker vs Joker appeared first on European Gaming Industry News.

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