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Europe’s video game industry encourages players and parents to #SeizeTheControls to manage responsible video gameplay this Christmas

Published

4 years ago

December 9, 2021

Reading Time: 3 minutes

ISFE, representing Europe’s video games industry, is launching a pre-Christmas campaign, ‘Seize the Controls’, to raise awareness of the parental controls, family settings and other tools available to parents, caregivers and all players to manage responsible video gameplay and to make it a positive, fun pastime for all.

“Our industry has best-in-class minor protection and gameplay management tools but we are aware that having the tools is not enough – we need to ensure that everyone knows about them and knows how to use them. The campaign joins ISFE’s national members across Europe who are investing in information initiatives directed to their national population in their native language. In our many conversations with policymakers, parents and players about our sector, and through the regular surveys we conduct, we know that we still have work to do to raise the profile and encourage the use of the comprehensive safeguards we already have in place. We encourage everyone to use the tools to manage screen time, spend and online interaction, for example, and to pay attention to the PEGI (Pan-European Game Information) content descriptors and age ratings that inform parents, at the point of purchase, about the content of a game, whether or not it contains the opportunity to make in-game purchases and what is the appropriate age for the player. With the Christmas holidays approaching and children starting to drop hints about presents, it’s a good time to launch this campaign to give parents time to inform themselves and prepare.”

Simon Little, CEO ISFE
Europe’s video games sector is a thriving creative and digital industry that provides enjoyment, entertainment, fitness, education, and helps to improve digital skills. With half of Europe’s population playing video games, the video games industry has always been at the forefront of encouraging responsible gameplay through education and information campaigns directed to national populations in their native languages, some of which are in collaboration with public authorities.

“Online safety is a priority for Europe’s policymakers as well as for parents and industry alike. Europe’s video games industry can be proud of its long-established history of minor protection and ongoing commitment to safety and invites everyone to Seize the Controls this Christmas and beyond, play together, use the many tools available to them, and talk to each other about how they manage their gameplay.”

Simon Little, CEO ISFE concluded
Under the Better Internet for Kids (BIK) umbrella, European Schoolnet coordinates the European network of Safer Internet Centres (SICs) along with the annual Safer Internet Day (SID) campaign, on behalf of the European Commission. This important work aims to raise awareness of safer and better internet issues with a range of stakeholders, including parents, caregivers, and educators – and children and young people themselves – while also providing helpline services to offer localised support on a range of online issues.

“Millions of young people in Europe play video games, and we know that many parents are looking for information on how they can manage their children’s play. We’re delighted to see initiatives such as these – to raise awareness, and encourage both players and parents to #SeizeTheControls – so that gameplay can be a safe, rewarding, enjoyable and positive experience.”

Speaking of the campaign, Hans Martens, Head of Digital Citizenship at European Schoolnet, leading the Better Internet for Kids project said

Find out more about the work of the Insafe network at www.betterinternetforkids.eu and connect with your local Safer Internet Centre via www.betterinternetforkids.eu/sic. Safer Internet Day (SID) 2022 will take place on Tuesday, 8 February 2022, encouraging all stakeholders to join “Together for a better internet” through a range of activities, initiatives and campaigns. Find out more at www.saferinternetday.org. Find out more about ISFE’s plans for Safer Internet Day 2022 at www.saferinternetday.org/supporters/isfe.

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From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

10 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

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‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

10 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

10 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: