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Fortnite and tommyinnit Revealed As Most Popular Video Game & Twitch Streamer In The UK In 2021

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New research by Superdry has revealed that Fortnite is the most popular video game globally and Twitch streamer Ninja is the most searched for in the world. UK-based gamer tommyinnit is the UK’s most popular Twitch streamer, and Fortnite is the most popular game loved by Brits.

With an estimated 3.24 billion global gamers and Twitch streamers earning millionsⁱⁱ by inviting the world to watch them play, Superdry has analysed Google data from 169 countries over the last 12 months to discover which are the most popular games and gamers 

Released in 2017, Fortnite is a free battle royale game that is available on a range of devices and has truly taken the world by storm. According to the data, it’s this game that takes the top spot in 106 countries – making it the most popular game globallyMinecraft, which involves creating worlds with blocks in a three-dimensional space, comes second with 51 countries, including Russia, Brazil and South Korea, searching for the game the most.  

Although Fortnite and Minecraft clearly dominate the world in terms of popularity, Grand Theft Auto VGenshin Impact and Valorant also feature in the top list – although for only a handful of countries.  

Game 

Number of countries 

1. Fortnite 

106 

2. Minecraft 

51 

3. GTA V 

2 

=4. Genshin Impact 

1 

=4. Valorant 

1 

Most popular twitch streamers  

Twitch streamer Ninja takes the top spot as the most popular globally, though this may not be too surprising as the American gamer has whopping 17 million followers on the streaming platform. With 46 countries searching for him the most, Ninja is well-known for streaming Fortnite Battle Royale and has even gamed with celebrities like Drake and Travis Scott.  

TommyInnit, a British streamer, is the second most search for Twitch streamer in the world with 36 countries searching for him and his livestreams. At only 17 years old, he holds Guinness World Records for having the most followed Minecraft channel on Twitch and the most viewers of Minecraft live stream on Twitch.  

The third most Googled Twitch streamer is AuronPlay who is based in Spain and has 10.6 million followersUnsurprisingly his username is the most searched for in many Spanish-speaking countries, including BoliviaChile and Peru 

Only two female streamers make the top list, Pokimane (most popular in 12 countries) and Pqueen (most popular in three countries). Pokimane25-year-old Moroccan-Canadian streamer and internet personality, is most famous for streaming League of Legends and Fortnite. Meanwhile Turkish streamer Pqueen is a long-time streamer who has amassed 1.7 million followers.  

 

Twitch username 

Number of countries 

1. Ninja 

46 

2. TommyInnit 

36 

3. AuronPlay 

14 

4. Pokimane 

12 

5. Squeezie 

8 

=6. Faker 

7 

=6. s1mple 

7 

7. Nobru 

4 

=8. Trymacs 

3 

=8. Pqueen 

3 

=9. Robleis 

2 

=9. Anomaly 

2 

=9. Markiplier 

2 

=10. Rubius 

1 

=10. ilMasseo 

1 

=10. MissaSinfonia 

1 

=10. alanzoka 

1 

=10. Nick Eh 30 

1 

=10. Jacksepticeye 

1 

=10. Ibai 

1 

=10. Lirik 

1 

Justin Lodge, Chief Marketing Officer at Superdry comments: 

“We know that many of our best-selling items, like hoodies and loungewear, are the perfect attire for a night of gaming but we were curious to delve into the data to find out the games and streamers that video game fans can’t get enough of at the moment. It came as no real surprise that Fortnite was the outright favourite, but the range of Twitch streamers was fascinating to see – with top channels being based across the globe. We hope the research might inspire those who haven’t caught the gaming bug yet to check out some of the world’s best streamers, or even set up a channel of their own.”

To see the full research visit: https://www.superdry.com/most-popular-gamers

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Serbian language market now catered for by BetBlocker’s support service

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UK and US charity organisation, BetBlocker, synonymous with free and anonymous gambling management support services, in collaboration with Gamblers Connect, is delighted to announce the rollout of the Serbian language version of its app.

In the past 12 months, BetBlocker’s targeted language provision program has rapidly expanded. Understanding the need for friction free use of gambling management tools, the team at BetBlocker is working hard to give users the tools they need to manage their gambling habits, in their native languages. Launching the Serbian language version of the BetBlocker app is another key stepping stone on the pathway to catering for every user in their first language.   With over 7 million Serbian speakers in Serbia alone, and an estimated 3 million elsewhere, this a vast number of individuals now able to access gambling support services in their own language. In 2018, the journal International Gambling Studies, published the results of a study into problem gambling figures in Serbia and noted that 0.5% of the study participants fell into the problem gambling category. Sports betting participants in particular met the markers to gain this classification.  BetBlocker is very keen to make sure that Serbian speakers can easily access the support services that will help them gamble responsibly.

The team at BetBlocker are delighted that an affiliate website such as Gamblers Connect has shown the philanthropic spirit to work with them to offer services that can help protect the most vulnerable players out there.  Without the translation services offered pro bono by Gamblers Connect, BetBlocker would not have been able to launch their Serbian language version, and they would like to extend their thanks to the group for their help and support.

Speaking for Gamblers Connect, Gjorgje Ristikj, the Founder offered the following quote: “I’m glad to see our collaboration with BetBlocker continuing in such a positive and impactful way. Launching the Serbian version is a meaningful step forward, and we’re proud to support responsible gambling initiatives that truly make a difference.”

Duncan Garvie, Founder and Trustee of BetBlocker was thrilled when asked about the most recent language addition: “For me, this project is a win for everyone! Obviously it’s great news for Serbian gamblers that BetBlocker is now available in their language. Servia doesn’t currently have the range of support options for people looking to stop or manage their gambling, so this is a substantial step forwards in terms of harm minimisation.

But alongside this, Gamblers Connect supporting us to deliver this new service to Serbia is a clear statement of intent. The affiliate sector has been substantially under-engaged when it comes to messaging around safer gambling. And affiliates are expert communicators. No-one knows how to communicate a message to players better than affiliates. To have Gamblers Connect work with us on this project sets a fantastic example for the entire affiliate sector. One we hope will foster greater cooperation between charities and affiliates in future.”

The post Serbian language market now catered for by BetBlocker’s support service appeared first on European Gaming Industry News.

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Spinomenal nets content partnership with Fair Play Casino

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Spinomenal, the leading iGaming content provider, has expanded its presence in the regulated Dutch market with a new content partnership with operator Fair Play Casino Online.

The partnership will enable fairplaycasino.nl to provide its players with Spinomenal’s top-performing content and impressive range of titles including Queen Of Ice, Reign of Seth, and Trout’s Treasure – Payday. These titles and more will be made available in the casino lobby via the Finnplay platform.

Spinomenal CEO, Lior Shvartz commented: “As part of our strategy to expand in key regulated markets, we’re pleased to partner with Fair Play Casino Online, a respected name in the industry and an ideal partner.”

Fair Play Casino Online, Pascal Janshen added: “We always want to give our players the very best casino experience, so being able to offer Spinomenal’s rich array of content in our lobby is the perfect way to elevate our content.”

The post Spinomenal nets content partnership with Fair Play Casino appeared first on European Gaming Industry News.

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Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025

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MARE BALTICUM Gaming & TECH Summit 2025 Breaking News:

Ultramarathoner Živilė Šerkšnaitė to Guide the Morning Networking Run!

Join us for an exciting running route across beautiful Vilnius, where we will be led by Živilė Šerkšnaitė – Ultramarathoner, Artist, Mountaineer, and human extraordinaire!

At HIPTHER, we’ve always believed that great ideas flow better when the body moves and the mind is clear. That’s why fitness and wellness are not just side activities at our conferences – they’re part of our DNA.

Join us for the Morning Networking Run in Vilnius: All paces are welcome – just bring your energy and running shoes!

 

Meet Your Running Guide: Živilė Šerkšnaitė

This year, the MARE BALTICUM Gaming & TECH Summit 2025 is taking that ethos to new heights – or, shall we say, new strides.

On May 28th at 07:30 AM, attendees are invited to join a Morning Networking Run across scenic Vilnius, guided by none other than Živilė ŠerkšnaitėUltramarathoner, Artist, Mountaineer, and all-around human powerhouse. With up to 8km of easy-paced movement and conversation, the run will return by 08:45 AM –  just in time for a quick refresh and a powerful Day 2 kick-off.

And of course, we’ll keep you hydrated and happy: A big shoutout to WALLETTO, our Replenish Sponsor, for fuelling our runners with vitamin water and good vibes!

👉 Secure your spot: https://hipther.com/MBGTSvilnius

 

A Legacy of Movement…

HIPTHER introduced Morning Networking Runs in 2022, bringing early risers together for invigorating starts in Prague, Riga, Budapest, and Warsaw. The initiative was met with open arms (and elevated heart rates), prompting us to add Morning Yoga Sessions in 2023, creating moments of calm and clarity before packed agendas.

These aren’t just wellness gimmicks. They reflect our deep commitment to human-centric growth, nurturing not just minds, but bodies and spirits too. Because in our world, strong connections are built not just in panels and presentations, but on running paths, yoga mats, and bike routes.

So whether you’re lacing up your sneakers or strapping on your helmet, we can’t wait to move with you in Vilnius!

 

…Beyond Conferences

To help our community stay active beyond conference days, we’ve also created two growing digital wellness spaces – where movement meets motivation:

👟 HIPTHER’s iGaming & TECH Run Club on Strava brings together runners from across the industry who are eager to stay fit, share their achievements, and inspire each other. Whether you’re training for your next 10K or just enjoying a weekend jog, this is your place to connect.

🚴 And now, for the pedal-powered pros and weekend wanderers alike, we’re proud to introduce the brand new iGaming & TECH Cycling Club. Hop on your bike, track your rides, and cycle alongside fellow gaming & tech professionals – virtually and globally.

Join the movement here:

Let’s run, ride, and rise – together! #hipthers

The post Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025 appeared first on European Gaming Industry News.

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