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Parimatch Tech Expands Its Entertainment Portfolio and Secures the M&A Deals with PokerMatch and mr.fish Holding

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The company’s two acquisitions are one of the world’s top 10 largest online poker rooms and a performance marketing holding.

Parimatch Tech, an international company that develops the Parimatch brand and provides tech and marketing solutions for the entertainment industry worldwide, has secured the M&A deals with a performance marketing holding, mr.fish, and Ukraine’s largest online poker room, PokerMatch. The deal offers mutually beneficial opportunities for all parties, allowing Parimatch Tech to expand its entertainment and marketing product portfolio further and providing mr.fish and PokerMatch with new global expansion prospects.

“Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal — exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. We are certain that the synergy of our expertises will lead to strengthening of the brands of all parties involved. Our business philosophy and approaches are quite similar, and we are excited to join forces with mr.fish and PokerMatch to further build and expand our entertainment ecosystem”, commented Maksym Liashko, Parimatch Tech co-CEO.

PokerMatch is the value-added product, a leader of the online poker industry in Ukraine, and one of the world’s top 10 largest iGaming companies encompassing poker, casino, and board games. The acquisition will enhance the entertainment offering for end customers and add an asset to Parimatch Tech’s product portfolio. The company is a partner of the All-Ukrainian Sports Poker Federation and the title sponsor of the Ukrainian national sports poker team.

mr.fish acquisition will further strengthen Parimatch Tech’s MarTech expertise, considering that the holding is one of Eastern Europe’s leaders focusing on a wide range of digital services, including affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design, and influence marketing. The company is home to multiple business units:

Digital Chain, an international marketing agency with deep expertise and extensive experience in iGaming, gambling, and sports betting.

Vadideo, an international CPM advertising network.

Papa Karlo, an international CPA network with deep expertise in affiliate marketing

NetCraft.Global, an international marketing agency that provides craft SEO solutions for complex businesses.

Copylancer, one of the biggest freelance copywriting websites in Eastern Europe.

 

The two new assets will be integrated into Parimatch Tech’s marketing and business strategy of entering the new global markets with the Parimatch brand.

“It’s an exciting day for all of us! Our companies share the same values and aspirations for global development. I am confident that the merging will be smooth, and we will begin working on our international plans soon”, said Ruslan Bangert, PokerMatch CEO.

“mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250. Our cooperation on marketing projects with Parimatch Tech has been for many years. The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us”, said Yuri Titkov, mr.fish CEO.

 

The financial details of the deals are not disclosed.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Serbian language market now catered for by BetBlocker’s support service

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UK and US charity organisation, BetBlocker, synonymous with free and anonymous gambling management support services, in collaboration with Gamblers Connect, is delighted to announce the rollout of the Serbian language version of its app.

In the past 12 months, BetBlocker’s targeted language provision program has rapidly expanded. Understanding the need for friction free use of gambling management tools, the team at BetBlocker is working hard to give users the tools they need to manage their gambling habits, in their native languages. Launching the Serbian language version of the BetBlocker app is another key stepping stone on the pathway to catering for every user in their first language.   With over 7 million Serbian speakers in Serbia alone, and an estimated 3 million elsewhere, this a vast number of individuals now able to access gambling support services in their own language. In 2018, the journal International Gambling Studies, published the results of a study into problem gambling figures in Serbia and noted that 0.5% of the study participants fell into the problem gambling category. Sports betting participants in particular met the markers to gain this classification.  BetBlocker is very keen to make sure that Serbian speakers can easily access the support services that will help them gamble responsibly.

The team at BetBlocker are delighted that an affiliate website such as Gamblers Connect has shown the philanthropic spirit to work with them to offer services that can help protect the most vulnerable players out there.  Without the translation services offered pro bono by Gamblers Connect, BetBlocker would not have been able to launch their Serbian language version, and they would like to extend their thanks to the group for their help and support.

Speaking for Gamblers Connect, Gjorgje Ristikj, the Founder offered the following quote: “I’m glad to see our collaboration with BetBlocker continuing in such a positive and impactful way. Launching the Serbian version is a meaningful step forward, and we’re proud to support responsible gambling initiatives that truly make a difference.”

Duncan Garvie, Founder and Trustee of BetBlocker was thrilled when asked about the most recent language addition: “For me, this project is a win for everyone! Obviously it’s great news for Serbian gamblers that BetBlocker is now available in their language. Servia doesn’t currently have the range of support options for people looking to stop or manage their gambling, so this is a substantial step forwards in terms of harm minimisation.

But alongside this, Gamblers Connect supporting us to deliver this new service to Serbia is a clear statement of intent. The affiliate sector has been substantially under-engaged when it comes to messaging around safer gambling. And affiliates are expert communicators. No-one knows how to communicate a message to players better than affiliates. To have Gamblers Connect work with us on this project sets a fantastic example for the entire affiliate sector. One we hope will foster greater cooperation between charities and affiliates in future.”

The post Serbian language market now catered for by BetBlocker’s support service appeared first on European Gaming Industry News.

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Spinomenal nets content partnership with Fair Play Casino

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Spinomenal, the leading iGaming content provider, has expanded its presence in the regulated Dutch market with a new content partnership with operator Fair Play Casino Online.

The partnership will enable fairplaycasino.nl to provide its players with Spinomenal’s top-performing content and impressive range of titles including Queen Of Ice, Reign of Seth, and Trout’s Treasure – Payday. These titles and more will be made available in the casino lobby via the Finnplay platform.

Spinomenal CEO, Lior Shvartz commented: “As part of our strategy to expand in key regulated markets, we’re pleased to partner with Fair Play Casino Online, a respected name in the industry and an ideal partner.”

Fair Play Casino Online, Pascal Janshen added: “We always want to give our players the very best casino experience, so being able to offer Spinomenal’s rich array of content in our lobby is the perfect way to elevate our content.”

The post Spinomenal nets content partnership with Fair Play Casino appeared first on European Gaming Industry News.

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Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025

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MARE BALTICUM Gaming & TECH Summit 2025 Breaking News:

Ultramarathoner Živilė Šerkšnaitė to Guide the Morning Networking Run!

Join us for an exciting running route across beautiful Vilnius, where we will be led by Živilė Šerkšnaitė – Ultramarathoner, Artist, Mountaineer, and human extraordinaire!

At HIPTHER, we’ve always believed that great ideas flow better when the body moves and the mind is clear. That’s why fitness and wellness are not just side activities at our conferences – they’re part of our DNA.

Join us for the Morning Networking Run in Vilnius: All paces are welcome – just bring your energy and running shoes!

 

Meet Your Running Guide: Živilė Šerkšnaitė

This year, the MARE BALTICUM Gaming & TECH Summit 2025 is taking that ethos to new heights – or, shall we say, new strides.

On May 28th at 07:30 AM, attendees are invited to join a Morning Networking Run across scenic Vilnius, guided by none other than Živilė ŠerkšnaitėUltramarathoner, Artist, Mountaineer, and all-around human powerhouse. With up to 8km of easy-paced movement and conversation, the run will return by 08:45 AM –  just in time for a quick refresh and a powerful Day 2 kick-off.

And of course, we’ll keep you hydrated and happy: A big shoutout to WALLETTO, our Replenish Sponsor, for fuelling our runners with vitamin water and good vibes!

👉 Secure your spot: https://hipther.com/MBGTSvilnius

 

A Legacy of Movement…

HIPTHER introduced Morning Networking Runs in 2022, bringing early risers together for invigorating starts in Prague, Riga, Budapest, and Warsaw. The initiative was met with open arms (and elevated heart rates), prompting us to add Morning Yoga Sessions in 2023, creating moments of calm and clarity before packed agendas.

These aren’t just wellness gimmicks. They reflect our deep commitment to human-centric growth, nurturing not just minds, but bodies and spirits too. Because in our world, strong connections are built not just in panels and presentations, but on running paths, yoga mats, and bike routes.

So whether you’re lacing up your sneakers or strapping on your helmet, we can’t wait to move with you in Vilnius!

 

…Beyond Conferences

To help our community stay active beyond conference days, we’ve also created two growing digital wellness spaces – where movement meets motivation:

👟 HIPTHER’s iGaming & TECH Run Club on Strava brings together runners from across the industry who are eager to stay fit, share their achievements, and inspire each other. Whether you’re training for your next 10K or just enjoying a weekend jog, this is your place to connect.

🚴 And now, for the pedal-powered pros and weekend wanderers alike, we’re proud to introduce the brand new iGaming & TECH Cycling Club. Hop on your bike, track your rides, and cycle alongside fellow gaming & tech professionals – virtually and globally.

Join the movement here:

Let’s run, ride, and rise – together! #hipthers

The post Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025 appeared first on European Gaming Industry News.

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