Socios, the all-in-one influence and rewards app for sports fans across the world, will be Official Partner of the 2021 Ballon d’Or Awards, which will mark the return of football’s most desired individual recognitions after last year’s edition was cancelled due to the pandemic.
The creators of Fan Tokens have reached an agreement with Amaury Média, the Amaury Group’s advertising department : L’Équipe (newspaper, magazine), L’Équipe website, L’Équipe mobile app, la Chaine L’Équipe, France Football, le Journal du Golf, Vélo Magazine and le Ballon d’Or.
Socios will have brand visibility on the Red Carpet, where the biggest figures in world football will be shining next Monday, November 29th, as they make their way to the Parisian Théâtre du Châtelet, on the banks of the River Seine, where the ceremony will take place.
Socios will also host two photobooths in which the 750 guests attending the ceremony will be able to take a picture with the iconic trophy and have the chance to earn a Fan Token from one of the platform’s 100+ partners.
Alexandre Dreyfus, Founder and CEO of Socios, said: “We are delighted to be partnering with the Ballon d’Or, the most prestigious individual awards ceremony in football, and to be part of a ceremony that has become one of the most anticipated events in the sports calendar.
“Socios was created to bring fans closer than ever to their heroes, and the Ballon d’Or is the event that gathers football’s biggest stars, so it’s a perfect combination.”
