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How Adtech Platform AudioMob Is Changing The Mobile Game Monetization Through Amazon Web Services

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AudioMob was founded after we spotted a tremendous monetization opportunity for game developers.

Rewarded video ads in mobile games have made developers and publishers money, but always at the expense of interrupting games. Yet these interruptions don’t just irritate players, they can even push them away from a game entirely, thereby damaging retention. This can be incredibly frustrating for game developers, who have put time and craft into building games that they want to have thrive, both creatively and commercially.

In considering the solution to this challenge, the core AudioMob concept was born. We let advertisers reach their consumers and game developers monetize their games without interrupting gameplay by using audio ads. ‘In-game audio ads’ are what we do, and we’ve seen developers implement them in truly interesting ways.

Larger tech companies, such as Facebook and Google, already offer ad platforms. This begs the question – why create a new platform?

The answer is straightforward. Existing Demand Side Platforms (or DSPs) cannot deliver audio ads in-game. Our Ad Platform enables advertisers to serve In-game audio ads with banners while users play their game. Therefore, players are given something to click on to head to a landing page or another app, should they feel engaged by the ad.

That potential is most powerfully demonstrated through an active example of AudioMob. Grammy award winning artist Nas and his label Mass Appeal created the following audio ad in order to promote his new album, King’s Disease II. They were confident that mobile games would expose them to wider audiences. This also presents an example of how personal and direct audio ads can feel.

Amazon Web Services (AWS) suite has proved to be a powerful tool in helping us achieve our vision for in-game audio ads as an option that is better for players, advertisers, and game developers.

Why Amazon Web Services?

What we’re doing is unique, so we needed to build a unique stack, and AWS matched our vision and ambition. Be it hosting everything from our user interface to providing a Content Delivery Network (CDN), AWS lets AudioMob serve audio content worldwide in milliseconds.

Meeting AudioMob Privacy Requirements with AWS

On the subject of digital advertising, undoubtedly you will notice the privacy conversation occurring around the world. We believe audio advertising makes it possible to respect the privacy of our users while ensuring the games and apps we love remain free to play.

We’ve deliberately built privacy-first adtech that places contextuality at its core. This approach allows for the ‘best of both worlds,’ letting ads find relevant audiences without utilizing personal data.

However, ad campaigns inevitably generate large amounts of data. This includes the data about a campaign’s success as well as aggregated contextual data held for 90 days and more. And that means we have data to keep safe beyond the data that is processed and stored so that it can be analyzed for insight.

AWS infrastructure aligns with our privacy stance and has achieved numerous internationally-recognized certifications and accreditations. It has demonstrated compliance with rigorous international standards, such as ISO 27017 for cloud security, ISO 27701 for privacy information management, and ISO 27018 for cloud privacy.

Meeting Advertiser Demand with EC2

Choosing the AWS product line started with building our own DSP. A DSP ultimately lets advertisers buy ad space within websites and apps. Ours is known as the AudioMob Ad Platform, and it lets advertisers create, manage, and set the targeting criteria of their advertising campaigns, thereby delivering the right ads to the right people, optimizing, analyzing success, and much more.

When artists or brands want to start a campaign through the AudioMob Ad Platform, they upload an mp3 file and a banner image that is instantly compressed through our internal code hosted on AWS. Compressing those larger file assets to a global average of 35KB, AudioMob can later distribute those ads without latency concerns and into countries with slower mobile data connection speeds. Rendering and content load issues become non-existent.

AWS Elastic Cloud Computing (EC2) provides instant access to server space, computing power, and various databases. Purpose-built to make web-scale cloud computing easier for developers like us, EC2’s accessibility in 25 regions and 81 availability zones globally allows for an efficiency never seen before.

As a leader within the adtech industry, we couldn’t build our own equivalents to what AWS offers. We’re motivated to deliver player-centric ads that impact equally well for advertisers and game developers. To do that well, we have employed the AWS stack knack for scalability and elasticity, global reach, and intelligent data storage options.

Delivering Ads with CloudFront

Over 2.8 billion mobile gamers spend an average of 26 minutes per day on gaming apps. This provides AudioMob the unique opportunity to quickly serve audio ads to around 40,000 games. Based on the last three months of internal data, this allows an average impression rate of 372,908 per day, leading to a 1,000% increase in click-through-rate as compared to traditional banner ads.

We let advertisers reach users based on age, gender, location, language, mobile device, and mobile carrier through our Ad Platform. The process works as follows: ad slots open in games and are filled in a fraction of a second, as multiple advertisers make a bid for the opportunity to connect with a player. This makes a Content Delivery Network essential, as our audio content must reach the end user in any location defined by our advertisers without delay.

Wherever we deliver an ad in a game, AWS’ Cloudfront’s vast geographic spread puts us anywhere globally, thereby ensuring that AudioMob fills the available advertising space extremely fast, and with minimal latency. Furthermore, this ensures that we fill ads in a timely manner, and can continue to deliver the non-interrupting audio ads into mobile games anywhere that advertisers have specified.

Before these developments, we handled many of these processes in-house, which was pretty costly to our bottom line. AWS’s Cloudfront integration allows data serving capabilities without transfer fees for origin fetches, and it offers custom Transport Layer Security (TLS) certification at no charge. Most importantly, the highly secure Content Delivery Network provides both the network and application comforting levels of security.

Meeting Reporting Requirements with S3, RedShift, and Glacier

Measuring creative engagement and providing campaign reporting is critical in advertising. We have built volume detection with selected partners, so that brands can be sure that players hear ads rather than mute them or set the volume extremely low. Furthermore, we can track whether users mute, close, or click on an ad. However, all of this requires data processing, storage, and reporting.

At AudioMob, we utilize Amazon S3 to store our campaign serving logs and RedShift for analysis. That lets us keep our data secure, while giving advertisers the power to optimise their audio ad campaigns based on the insights we provide using RedShift.

RedShift is a column-oriented DBMS database management system (DBMS) that stores data tables by column rather than by row and utilizes parallel processing to enable fast execution. This makes querying large amounts of data extremely fast and lets our advertisers query campaign data within milliseconds (0.7 seconds).

In addition, we utilize the AWS cold storage solution S3 Glacier. For data inquiries older than five years, this yields slower but reasonable query times (around 100x our RedShift query times). This is achieved by using Amazon Redshift Spectrum, which lets us query data from older campaigns directly from our log files stored on Amazon S3.

AWS facilitates the potential of audio

Ultimately, AWS has provided AudioMob with backend tools and services that greatly aid the performance of the ad format we’ve created. It’s been a perfect accompaniment to our rapid growth, helped us stay elastic and scalable, let us meet the needs of real-time international bidding, and support our data values and strategy. As well, of course, it lets our tech empower advertisers to reach wider audiences.

“The team here at AudioMob are extremely proud of everything we built ourselves, from the in-game audio ad concept to executing and expanding our company. We did those things ourselves – but AWS has facilitated our progress in myriad ways, and ultimately been a tremendous help in letting us deliver on our vision of in-game audio ads as a more user friendly and seamless advertising experience.” – Wilfrid Obeng, Co-Founder & CTO, AudioMob

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025

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MARE BALTICUM Gaming & TECH Summit 2025 Breaking News:

Ultramarathoner Živilė Šerkšnaitė to Guide the Morning Networking Run!

Join us for an exciting running route across beautiful Vilnius, where we will be led by Živilė Šerkšnaitė – Ultramarathoner, Artist, Mountaineer, and human extraordinaire!

At HIPTHER, we’ve always believed that great ideas flow better when the body moves and the mind is clear. That’s why fitness and wellness are not just side activities at our conferences – they’re part of our DNA.

Join us for the Morning Networking Run in Vilnius: All paces are welcome – just bring your energy and running shoes!

 

Meet Your Running Guide: Živilė Šerkšnaitė

This year, the MARE BALTICUM Gaming & TECH Summit 2025 is taking that ethos to new heights – or, shall we say, new strides.

On May 28th at 07:30 AM, attendees are invited to join a Morning Networking Run across scenic Vilnius, guided by none other than Živilė ŠerkšnaitėUltramarathoner, Artist, Mountaineer, and all-around human powerhouse. With up to 8km of easy-paced movement and conversation, the run will return by 08:45 AM –  just in time for a quick refresh and a powerful Day 2 kick-off.

And of course, we’ll keep you hydrated and happy: A big shoutout to WALLETTO, our Replenish Sponsor, for fuelling our runners with vitamin water and good vibes!

👉 Secure your spot: https://hipther.com/MBGTSvilnius

 

A Legacy of Movement…

HIPTHER introduced Morning Networking Runs in 2022, bringing early risers together for invigorating starts in Prague, Riga, Budapest, and Warsaw. The initiative was met with open arms (and elevated heart rates), prompting us to add Morning Yoga Sessions in 2023, creating moments of calm and clarity before packed agendas.

These aren’t just wellness gimmicks. They reflect our deep commitment to human-centric growth, nurturing not just minds, but bodies and spirits too. Because in our world, strong connections are built not just in panels and presentations, but on running paths, yoga mats, and bike routes.

So whether you’re lacing up your sneakers or strapping on your helmet, we can’t wait to move with you in Vilnius!

 

…Beyond Conferences

To help our community stay active beyond conference days, we’ve also created two growing digital wellness spaces – where movement meets motivation:

👟 HIPTHER’s iGaming & TECH Run Club on Strava brings together runners from across the industry who are eager to stay fit, share their achievements, and inspire each other. Whether you’re training for your next 10K or just enjoying a weekend jog, this is your place to connect.

🚴 And now, for the pedal-powered pros and weekend wanderers alike, we’re proud to introduce the brand new iGaming & TECH Cycling Club. Hop on your bike, track your rides, and cycle alongside fellow gaming & tech professionals – virtually and globally.

Join the movement here:

Let’s run, ride, and rise – together! #hipthers

The post Running, Riding, and Rising Together: Wellness Takes the Lead at MARE BALTICUM 2025 appeared first on European Gaming Industry News.

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S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025

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S8UL Esports, a global powerhouse in esports and gaming content, has officially acquired the renowned North American Mobile Legends: Bang Bang (MLBB) team formerly known as BloodThirstyKings (BTK). With this move, S8UL makes a historic entry into the MLBB competitive circuit, becoming the first Indian organisation to sign a top-tier international MLBB roster ahead of the Esports World Cup (EWC) 2025 and other major tournaments.

The roster joining S8UL comprises:

– Michael “MobaZane” Cosgun

– Ian “FwydChickn” Hohl

– Jang “Hoon” Seong-hun

– Ziameth-Jei “ZIA” Caluya

– Vo “Shark” Trung

– Carlos “Bestplayer1” Ortega Vega

Founded in 2020, BTK rose to international prominence after their third-place finish at the MLBB M3 World Championship, where they notably defeated the Filipino powerhouse Blacklist International, taking home $80,000 (INR 68.4 lakh). Since then, the team has been a consistent force in North America’s MLBB ecosystem, with multiple regional championship wins and strong global performances to their name.

The roster officially qualified for the MLBB Mid Season Cup (MSC) at the upcoming EWC 2025 following a dominant run in the recently concluded North America Challenger Tournament (NACT) Spring Season, where they defeated Area 77 in the Grand Finals with a 4-2 scoreline.

With players who have competed across multiple MLBB world championships, S8UL’s newest roster brings immense experience and proven ability to perform under pressure. This acquisition marks a milestone moment for Indian esports, positioning S8UL at the forefront of global competition in one of the world’s most watched mobile esports titles.

Animesh Agarwal, aka 8Bit Thug, Co-founder and CEO of S8UL, commented, “We’re committing to MLBB in a big way — becoming a partnered organization and aligning closely with the S8UL vision, with the legendary Michael ‘MobaZane’ Cosgun leading the charge. As a mobile-first org, MLBB holds a special place for us — it’s the only mobile title among the eight games we’re part of. The game’s growth in India is promising, and we’re excited to contribute to its rise by working closely with key Indian stakeholders. This is just the beginning of what we aim to build with MLBB”

The team’s previous accolades include a hard-fought 4-3 victory over Gaimin Gladiators in the NACT Spring Finals and an unforgettable reverse sweep against Cloud9 in the NACT Fall 2024 Grand Finals, turning a 0-3 deficit into a thrilling 4-3 win. That comeback secured their place at the M6 World Championship, where they went on to finish in the top 10. Collectively, the roster has earned close to $150,000 (approx. INR 1.2 crore) in prize winnings, establishing themselves as one of the most accomplished MLBB teams in North America.

“We’ve been on a long journey together, from grassroots tournaments to the world stage, and every chapter has shaped who we are as a team. Joining S8UL feels like the beginning of something bigger than just competition. It’s about aligning with an organisation that understands not just the game, but the grind, the setbacks, and the stories that build champions. We’re not here just to play, we’re here to evolve, to represent, and to create a legacy that goes beyond titles and trophies. With S8UL behind us, we now have the platform to take that next big leap.” said team captain Michael Cosgun aka MobaZane.

According to data from Esports Charts, MLBB is the world’s most popular esports game in 2025, with a peak viewership of 2.7 million. The M6 World Championship held last year recorded an impressive peak viewership of 4.13 million and maintained an average viewership of 709,000 across its 120-hour broadcast, making it one of the largest and most-watched esports tournaments of 2024.

At EWC 2025, 16 of the world’s top MLBB teams will compete in double elimination group stages and best-of-5 knockout rounds which will culminate in a best-of-7 grand final. With a $3,000,000 (approx. INR 25.6 crore) prize pool on the line, this year’s MSC is set to be one of the biggest mobile esports events in history.

S8UL’s MLBB roster brings a balanced mix of experience and synergy across all roles. MobaZane leads as the Jungler, with FwydChickn in the EXP Lane and Hoon anchoring the Mid Lane. ZIA handles the Gold Lane, while Shark plays Roamer, driving team engagements. Bestplayer1 adds depth as a second Jungler, offering strategic flexibility for different matchups.

With this announcement, S8UL has now unveiled rosters across seven different titles for EWC 2025. The lineups are as follows:

Apex Legends: Rick Wirth (Sharky), Benjamin Spaseski (Jesko) and Tom Canty (Legacy)

Call of Duty: Warzone: Colin Bowers-Wilson (Trikempathy), Braxton Trice (Braxtvn), and Ryder Skarzinski (Ryda)

Chess: Nihal Sarin and Aravindh Chithambaram

EAFC25: Jonas Wirth (Jonny) and Aaron Rivera (Happy)

Mobile Legends Bang Bang: Michael Cosgun (MobaZane), Ian Hohl (FwydChickn), Jang Seong-hun (Hoon), Ziameth-Jei Caluya (ZIA), Vo Trung (Shark), and Carlos Ortega Vega (Bestplayer1)

Starcraft II: Pyung Jae Koh (GuMiho)

Tekken 8: Arja Gamoori (Sephiblack) and Nino Schwarz (Nino)

The post S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025 appeared first on European Gaming Industry News.

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Week 20/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Another star has joined the galaxy with ICONIC21’s latest slot release, Stellar Fruits 20. This is the second title in its Stellar Fruits series, which promises classic fruit action and cosmic energy. Stellar Fruits 20 expands the Stellar Fruits universe with a title that brings simplicity, colour and excitement, catapulting players into a thrilling and rewarding orbit.

With Spring traditionally being the season of re-birth, now’s the perfect time for Swintt’s loveable woodland critter, Max, to come out of hibernation for a brand-new adventure where each non-winning spin could lead to increasingly rewarding prizes in Max The Winner Multi. Set across a simple three-reel, five-payline gameboard, Max The Winner Multi celebrates the sights and sounds of nature in full bloom by taking place in a lush springtime paradise filled with fluttering butterflies and blossoming flowers, where gigantic wins of up to 3,065x are up for grabs.

Reflex Gaming, takes players on a vibrant journey to the afterlife in its latest online slot, Dead Lucky DuoMax™, powered by Yggdrasil. Bursting with colour and character, the game is set in a dazzling Día de los Muertos celebration, where skeletons and festive spirits turn every spin into a thrilling party. Players join the skeleton guitarist, Dead Sheeran as he chases explosive wins in a realm where the dead never sleep.

PopOK Gaming has released Rico Rabbit, the latest title in its Rico series of slot games. Featuring a compact 3×3 layout and straightforward mechanics, Rico Rabbit offers players a simple, engaging gaming experience with a mix of familiar features and clear gameplay. Rico Rabbit introduces a well-dressed rabbit character, set against a background inspired by themes of Asian wealth and prosperity.

Experience the neon lights and pulsing rhythm of the City of Sin in Vegas Velocity from Rival. This is a slot where players shift into gear and hit the gas as they race towards big wins. Vegas Velocity sees players strap in for a thrill ride like no other, lighting up the reels with Expanding Turbo Wild symbols and an Overdrive Re-spin feature.

Belatra, has released its retro reels ride, Cyber Gypsies. This latest hit from Belatra carries players into a bright world where digital technology blends with the spirit of console gaming. Taking inspiration from the look and feel of retro video games, Cyber Gypsies offers a classic 5-reel, 20-line layout packed with modern twists. A joyfully electro soundtrack puts the finishing touches on a game bursting with dynamic features, accumulating multipliers, and slick gameplay.

Spinomenal has released its new Western-themed action-adventure game, Outlaw’s Redemption. The 5×3 game unfolds in a dusty frontier town under a twilight sky that is lit by lanterns hanging along a row of wooden cabins. A soft guitar riff is complemented by maracas, building tension on the reels populated with Golden Horseshoes, Whiskey Barrels, Longhorn Skulls, Cowboy Boots, and Revolvers.

 

Play’n GO gets spooky at the cinema with Treats of Terror, a 5×5 grid slot set in a shadowy cinema where ghostly confections and cascading symbols bring unexpected rewards with every drop. Lights flicker and curtains twitch as Treats of Terror fills the screen with glowing sweets and spectral surprises. Set within a haunted theatre, this scatter-pays slot challenges players to land six or more matching symbols anywhere on the grid. Winning icons vanish in a cascade, replaced by fresh drops – and that’s where the tension truly builds.

TaDa Gaming, is offering palatial style play in new slot release 10 Sparkling Crown. A randomly triggered Jackpot Poker game puts serious dazzle power in players’ hands with special win multipliers applied to the four individual jackpots. With Expanding Wilds and solid gold Scatters giving multipliers up to 100x the bet, the five reels, three rows and 10 fixed paylines game offers royal win potential with 10,000x max.

Playson, the accomplished digital entertainment supplier, invites players to reel in their riches in 3x Catch. Thrilling Collector symbol elevates base play, while Free Spin mode offers a fresh twist to the Bonus Game, boosted by three eye-catching Modifiers. Despite the peaceful lake setting, the 5×4 slot ignites excitement with each fishing-themed symbol, supported by Angler cash Collect and four in-play jackpots rising to 1,000x.

PopOK Gaming is excited to introduce its newest slot release – Rico DJ! This high-energy game brings a fresh spin to the popular Rico Series. This time, Rico – everyone’s favorite party-loving lizard – is stepping up as a DJ, dropping beats and lighting up the reels with serious club vibes. With a unique 3-4-3 layout and 10 fixed paylines, Rico DJ offers a colorful, fast-paced experience.

 

Just Slots has announced the upcoming release of its latest title, Cyber Egypt, which will launch as a timed exclusive with Stake on 16 May 2025, ahead of a wider release on 16 June 2025. Merging ancient Egyptian mythology with futuristic AI technology, Cyber Egypt invites players into a vibrant reimagining of a world where Pharaohs harness artificial intelligence to forge the empire of their dreams. Cyber Egypt challenges players to imagine a world where the Egyptian gods have gone digital, hieroglyphs are machine-etched, and the Pharaohs reign supreme through technological might.

 

The post Week 20/2025 slot games releases appeared first on European Gaming Industry News.

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