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BetitRight’s in-play product goes from strength to strength with Betfred
BetitRight’s in-play product continues to thrive as the sports betting analytics company enters the second year providing its market-leading bet prompt service to bookmaker Betfred.
Over the past 12 months data taken from several operators and organisations reveals that 24% of sports bettors who engaged with the in-play content added to their bet-slip. Furthermore, there was a 450% increase in usage of the product by customers between launch and the end of the football season.
BetitRight’s innovative in-play product brings together predictive models, with live event feeds and bookmaker price feeds to create engaging in-play bet prompts on all the headline fixtures.
The analytical capability of BetitRight has enabled Betfred’s customers to benefit from valuable insight into rich data to help them ‘bet better’ on Europe’s top competitions.
Betfred has been able to introduce the in-play service for over 50 football markets, with 10-25 prompts generated per match only of the most interesting, engaging and relevant content. BetitRight is currently working on additional in-play products to help even more bettors ‘bet better’.
Henry Newman, Sporting Risk Co-Founder, said: “We’re delighted with the feedback we’re getting on the product from our partners and will build on these solid foundations in 2022 by improving the existing product. On top of this we are building new products, to help all who engage with our in-play offerings, bet better.”

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Belatra ready to make waves at SBC Summit Lisbon with immersive Blast the Bass experience
Belatra Games, the specialist online slots developer, is heading to SBC Summit Lisbon 2025 — and it’s bringing more than just its award-winning games.
Visitors to Stand B523 will be treated to an unforgettable experience inspired by Blast the Bass, Belatra’s smash-hit slot that exploded onto the market with massive success. Belatra’s expert team will be laying on a themed bar built around the game’s legendary energy, giving guests a taste of the excitement through a special menu, immersive design, and vibrant conversation.
This unique activation sets the tone for Belatra’s SBC presence, where the fusion of entertainment, innovation, and bold design is front and centre.
On top of that, Belatra will be dropping exclusive merch that is as bold and fun as its games. Guests to the stand will be able to get their hands on fantastic designs, top-tier quality, and 100% Belatra vibes.
The biggest catch of the day will be for the quickest winners during Lisbon’s show. Belatra is launching something totally new, breathtaking, and — most importantly — unforgettable, but only for the champions.
Kateryna Goi, Belatra Games’ CMO, said: “SBC Summit Lisbon is one of the standout events on the iGaming event tour. As ever, Belatra is not just rolling up, we’re showcasing what drives our success – creativity, energy, and unforgettable experiences.”
The post Belatra ready to make waves at SBC Summit Lisbon with immersive Blast the Bass experience appeared first on European Gaming Industry News.
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Mandalapu Sreesanth Dominates Street Fighter 6 Finale, Secures Main Player Spot for 3rd Asian Youth Games
The National Esports Championships (NESC) 2025 concluded on July 27 with an electrifying Street Fighter 6 (Boys) finale, where India’s top under-18 talent, Mandalapu Sreesanth, delivered a commanding performance.
Facing off against formidable opponent Ansil Nalakath Abbas, Mandalapu clinched a decisive 3-0 sweep in the best-of-five series, sealing his position as the main player to represent India at the 3rd Asian Youth Games (AYG) in Bahrain from October 22–31, 2025. Ansil will join the contingent as the official substitute for the event.
A seasoned competitor with over four years of professional esports experience, Mandalapu is widely regarded as India’s #1 ranked under-18 Street Fighter 6 player. His decorated track record includes winning the Versus Cup 2024 and emerging as the Khelo India Youth Games Champion, cementing his status as a leading figure in the country’s fighting game community.
This finale was a crucial milestone in the national selection process for the AYG, which will see India compete against the best young talents from across Asia. Both players’ inclusion marks a strong representation for the country in the fighting games category.
Excited to represent India, winner of the Street Fighter 6 tournament, Mandalapu Sreesanth, said: “I’m truly honoured to have secured first place in Street Fighter 6 at the NESC 2025 and earned the chance to represent India at the upcoming Asian Youth Games. This win is not just a personal milestone but also a reflection of the discipline, dedication, and countless hours of practice over the past months. As I prepare for the AYG, my focus is on studying high-level international gameplay, refining my fundamentals, sharpening my reaction time, and deepening my matchup knowledge. I’ve been training with top-ranked players to strengthen both my competitive mindset and in-game adaptability. My ultimate goal is to make the country proud and bring home a medal. The journey has only just begun, and I’m committed to giving it my absolute best.”
Looking ahead to the tournament, Ansil Nalakath Abbas, said, “I’m grateful to the Esports Federation of India for giving me this opportunity. Representing my country is always a matter of immense pride. From the final match, I’ve identified key areas for improvement, and I’ll be working tirelessly in the days ahead to strengthen my gameplay. My focus is on giving my absolute best and making sure I make India proud.”
Speaking on the players’ achievement, Lokesh Suji, Director, Esports Federation of India, said, “We are incredibly proud of both Mandalapu and Ansil for their outstanding performances at NESC 2025. Their skill, dedication, and sportsmanship are a testament to the growing talent pool in Indian esports. Representing India at the 3rd Asian Youth Games is both an honor and a responsibility, and we are confident they will make the country proud. ESFI will continue to provide them with the support and exposure they need to prepare for the challenges ahead in Bahrain.”
The qualifiers for eFootball at NESC 2025 are set to take place later this month, continuing the journey of selecting India’s esports representatives for the 3rd Asian Youth Games.
The post Mandalapu Sreesanth Dominates Street Fighter 6 Finale, Secures Main Player Spot for 3rd Asian Youth Games appeared first on European Gaming Industry News.
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GameRamp Raises $5.4M Pre-Seed Round Led by BITKRAFT Ventures
GameRamp, an AI-native publishing operating system built for the next wave of mobile games & consumer apps, has raised a $5.4 million pre-seed funding round led by BITKRAFT Ventures, and backed by South Park Commons, Mixi, DeVC along other prominent global angels.
The capital raised will accelerate GameRamp’s expansion of its engineering and applied AI teams in the USA and India. The investment will also expedite the launch of two services: Sentinel, an AI platform offering real-time personalization of in-game economies and monetization through reinforcement learning; and Grow, a one-click embedded financing layer to provide developers seamless access to capital.
Founded by Vivek Ramachandran and Sashank Vandrangi, GameRamp empowers developers to experiment and deploy their monetization strategies in a fully-automated fashion. This helps studios drive a 40–60% increase in revenue and scale faster. GameRamp continuously improves in the background, ensuring that the user experience is always optimally tuned.
“Scaling new apps or games has increasingly become hyper-competitive, Developers need to be best-in-class in an array of disciplines outside the core product experience. What if we could turbocharge this with AI?” said Vivek Ramachandran, Co-founder & CEO of GameRamp. “It isn’t just above improving existing processes; it’s enabling a completely new level of experimentation and insight. Our partners across regions like Vietnam, India and Turkey are seeing strong results and we are excited to launch globally in the near future”
Anuj Tandon, Partner at BITKRAFT Ventures, added: “GameRamp’s team embodies a blend of deep expertise across machine learning, product growth and investing. They have a unique perspective on what it takes to win in hyper-competitive markets, and their obsession with developer outcomes shows in their early customer love. This positions GameRamp to fundamentally redefine how consumer internet entrepreneurs scale in emerging markets. As we kick off our deep focus on emerging markets, GameRamp stood out as the obvious partner for one of our first lead investments in the region. Their vision and execution gave us confidence to back them as a global fund.”
The post GameRamp Raises $5.4M Pre-Seed Round Led by BITKRAFT Ventures appeared first on European Gaming Industry News.
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