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Messi’s Missing Crypto Millions

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Poor old Lionel Messi. It’s not exactly going to plan on the pitch for him yet at PSG. And off it – well let’s say he’s not cracked the crypto game either.

In the summer he agreed to be paid part of his signing-on fee in his new club Paris Saint-Germain’s own fan token. With cryptocurrencies at the start of a record-breaking run, it looked like a sure-fire way for the world’s best footballer to make more millions.

But it hasn’t worked out that way, according to analysis from Cloudbet.com the world’s oldest crypto sportsbook.

Messi’s unexpected transfer from cash-strapped Barcelona was announced on 10th August. He signed up for free, in a move designed  to get his huge million-dollar weekly wage off Barca’s books. League bosses were penalising them for their abject failure to keep the club’s deficit within permitted parameters.

The vastly wealthy PSG were so delighted to land the world’s biggest football star that they paid him an interesting signing-on fee.

Part of his “welcome pack”, they said, would be paid in cash as normal, but in a first for football, part of the fee would be gifted to him in PSG fan tokens.

Messi could be forgiven for looking kindly on PSG’s offer. The club’s token had almost tripled in value from the start of August to a record on the day of the Messi announcement.

Traders at Cloudbet took a deeper dive into the deal to assess how the Argentinian maestro’s signing-on fee is looking now.

On 10th August, the PSG token was valued at $49.83.

Media speculation across the continent suggests Lionel Messi was gifted one million euros worth of tokens. On that day the Euro-USD exchange rate was 1.17. So let’s estimate that PSG’s wealthy Qatar owners gave him $1.17m worth of tokens.

Trading at $49.83, this means Messi would have received 23,480 PSG tokens.

So how much money has Lionel Messi made from this deal? Well, as of today things aren’t looking terribly good. The PSG token recently traded at…. $19.02

That defeat by Man City hasn’t helped PSG or it’s cryptocoin’s value.

If Messi had received what is speculated to be one million euros in fan tokens on 10th August, his estimated 23,480 tokens would now be worth… $453,436

Which means if he cashed it in now it would only be worth 40% of what it was worth on the day that he signed for PSG!

American football stars like Aaron Rogers might be in the news for all the wrong reasons right now, but they’ve made headlines for being early adopters of Bitcoin salaries. If Messi had embraced BTC he’d be a lot richer.

Back on 10th August 2021, BTC was trading around $45,600.

And now? It’s at $58,000, a +25% rise. That $1.17m signing-on gift would now be around $1,460,000 – more than a million dollars more than the fee is worth in PSG tokens.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll

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Million Games has announced the launch of Million Dice, a streamlined, fast-play betting game designed for modern casino lobbies. Simple to learn yet endlessly engaging, it puts players in control with one clear question: will the dice land over or under your number?

Each round is immediate — players set a target between 1 and 100, choose their direction, and roll. The odds and multipliers update automatically, creating transparent gameplay that balances risk and reward in real time.

With an RTP of 98%, instant outcomes, and a responsive mobile interface, Million Dice delivers short, engaging sessions that fit perfectly into today’s high-velocity iGaming environment.

“Million Dice is proof that simplicity can be powerful,” said Thomas Nimstad, CEO of Million Games. “It’s a straightforward, transparent game that appeals to casual players while still offering strategic depth for those who enjoy balancing risk and reward. It’s designed to perform across any device and every audience.”

Million Dice joins the Million Games portfolio of simple, skill-infused titles like Million HiLo, expanding the brand’s reach into the fast-play category where clarity and excitement go hand in hand.

Now live on www.milliongames.com, Million Dice is available for integration across partner networks and operators worldwide.

The post Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll appeared first on European Gaming Industry News.

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Atucha Strategic Advisory Announces Immensity.AI as First Client

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Atucha Strategic Advisory, the consultancy founded by gaming industry veteran Ramiro Atucha, has announced its first official client partnership with Immensity.AI. The data intelligence company is redefining how iGaming operators manage marketing efficiency and player acquisition.

Immensity.AI, originally developed for digital marketing across multiple verticals, has tailored its AI-powered attribution and decision intelligence platform for the iGaming sector. The solution enables operators to calculate true CAC, optimise spend for FTDs, and unlock measurable growth through unified, adaptive analytics. The platform empowers operators to maximize marketing ROI and focus every investment on real, deposit-driven results.

Atucha, co-founder and former CEO of Vibra Gaming and Leander Games, joins Immensity.AI as Board Advisor, guiding its go-to-market strategy and helping align the technology with the realities of regulated gaming markets worldwide.

“Our industry has struggled to calculate true Customer Acquisition Cost and optimise for First-Time Depositors for years – until now,” said Atucha. “Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”

Tim Mathews, Immensity.AI co-founder, added: “Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through growth, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”

The post Atucha Strategic Advisory Announces Immensity.AI as First Client appeared first on European Gaming Industry News.

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EGT Digital Shines at BEGE Expo 2025

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Fresh off its success at SiGMA Central Europe EGT Digital is set to make a strong impression at BEGE Expo 2025, showcasing its award-winning games, enhanced X-Nave platform, and newest iGaming innovations.

Visitors to the EGT Digital booth will experience a full spectrum of entertainment and gaming content – from its 150+ in-house developed slot titles and popular jackpots like Bell LinkClover Chance, and Gods & Kings Link, to the Aggregator platform, which now provides seamless access to over 13,000 games from 200+ global providers.

A central highlight of the showcase will be the X-Nave Platform – EGT Digital’s all-in-one modular iGaming ecosystem built for speed, scalability, and total control. Integrating Casino, Sportsbook, Payment Gateway, and streamlined compliance support, the platform empowers Оperators to elevate player engagement, deliver personalized user journeys, and accelerate business growth across all channels.

With its recent international accolade and a rapidly expanding global footprint, EGT Digital continues to strengthen its position as a key force in shaping the future of digital gaming.

Visit EGT Digital at stand 2.22 at BEGE Expo 2025 to discover innovation in motion.

The post EGT Digital Shines at BEGE Expo 2025 appeared first on European Gaming Industry News.

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