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Jagex celebrates best of British talent by partnering with design school Central Saint Martins

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New line of limited-edition Jagex inspired merchandise and products to include
consumable, tech and convenience items

Leading UK games publisher and developer Jagex, has joined forces with graduates from world-renowned arts and design college Central Saint Martins, University of the Arts London, to create a new line of limited-edition Jagex inspired merchandise and products.

Best known for RuneScape and Old School Runescape, two of the world’s most successful and legendary online games, Jagex has partnered with Central Saint Martins to add a new spin to its own brand as it continues to scale, and to show its support for both the British design industry and for its international graduates.

The brief challenged graduates of the Central Saint Martins BA Product Design course to create a range of products that are in-line with the company’s core values of community collaboration, scientific creativity and courage for change while simultaneously leveraging the iconic Jagex logo as inspiration. Graduates were offered the opportunity to submit ideas across a range of consumables, clothing, tech, convenience and vanity items.

Six products were chosen from the four designers who were invited to pitch their ideas, with those designs ultimately moving into production. These included the Choc Bloc, a chocolate selection cast in the style of colourful building blocks to assemble into playful architectural combinations; a coffee dripper and jug designed to evoke a computer loading symbol and the Jagex logo; the Infinite Light decorative candle and incense holder; an articulated lamp; and a wireless phone charger.

Jagex CEO Phil Mansell said: “Jagex has a long history in game design, and so we are thrilled to have been able to partner with Central Saint Martins, especially at a time when the arts have been severely impacted by the pandemic. Not only does this collaboration allow us to champion the British design industry, it gives us a platform to communicate the strength of two well-known and respected globally iconic brands which, independently, continue to move the needle in their respective sectors. We are really impressed with how these extremely talented graduates approached this challenge, helping Jagex to evolve in a fresh, new way which marries perfectly with the strategy we have adopted to develop our community-driven core games.” 

BA Product Design Course Leader Paul DeAth added: “Working with Jagex has provided a unique opportunity to see into the changing nature of the wider games industry, and how the values held there can inform design beyond the usual gaming merchandise. As the games industry continues to grow in prestige, we hope to see more opportunities like this, which offer an emerging generation of engaged students a better chance to engage with the space.”

The full details of the range will be revealed soon, with a selection from the range of chosen designs made available for general purchase in limited numbers via Jagex’s own store page from 2022, starting from £12 per unit. 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

The post SKS365 keeps investing in people: GROW People Management Program took the next level appeared first on European Gaming Industry News.

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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