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UP YOUR GAME: THE IRN-BRU ENERGY SET-UP THAT WILL TAKE YOU TO THE NEXT LEVEL

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IRN-BRU Energy reveals its first-ever gaming set up complete with bespoke gaming chair – and it’s bound to get fans fizzing.

As the Scottish Esports League (SEL4) kicks off in Dundee, IRN-BRU Energy has created a super limited-edition gamer set up to help Scots up their game, as well as raising cash for gaming charity, SpecialEffect.

The BRU Energy gaming throne is key to the set up, designed in partnership with leading Scottish gaming chair manufacturer, GT Omega. The chair is unmissable in the iconic BRU colours and comes complete with a bespoke IRN-BRU Energy chilled can holder to keep gamers energised for epic sessions.

Elevating the gaming experience, the chair comes with a fully stocked IRN-BRU Energy mini-fridge as well as top of the range speakers, a gaming headset and accessories to help players focus when they’re in the zone.

With only a handful of these top-of-the-range set-ups available, there are two ways to get your hand on one for yourself. As sponsors of SEL4, IRN-BRU Energy are encouraging visitors to attend the event (18 – 21 November) to go head-to-head in a fastest lap tournament. The champion will be rewarded for their stamina with the full BRU Energy gaming set up.

Can’t make it to SEL4? All is not lost. BRU Energy have also teamed up with SpecialEffect, a charity dedicated to supporting people with physical disabilities to play video games. The brand is asking gamers to donate to the charity to be in with a chance of getting this epic set-up for their own home. Every donation to SpecialEffect will act as one entry into a prize draw, with the lucky winner being announced on the 2nd December.

Adrian Troy, Marketing Director at AG Barr, said: “IRN-BRU Energy helps gamers perform at their best, so it made sense for us to work alongside GT Omega to create the ultimate gaming chair, complete with everything a gamer might need to up their game.

“We can’t wait to welcome gaming fans to our racing simulator at SEL4 to battle it out for the chair and we’re also thrilled to support SpecialEffect through our charity raffle for the BRU throne and the all the gaming goodies. Let the games begin.”

Liam Lawler, Fundraising Team at SpecialEffect said: “‘We see gaming as an inclusive activity and believe everyone should have the best possible chance to participate to the very best of their abilities. It’s great to see a brand like IRN-BRU Energy supporting the gaming community with funds raised from this epic chair helping to make a life-transforming difference for gamers with disabilities. Thank you to all who support this important cause.”

To enter the BRU-Energy charity raffle, donate a minimum of £5 to SpecialEffect via www.justgiving.com/fundraising/ibenergy-brugaming and answer the follwing question in the comments box “What brand has IRN-BRU Energy teamed up with to design and create the BRU gaming chair?”. All correct answers will be in with a chance of winning the BRU-Energy gaming chair and all the accessories needed for the ultimate gaming set-up. Winner will be announced on IRN BRU Energy and SpecialEffect’s social channels on 2nd December.

IRN-BRU Energy is the official energy drink sponsor of the Scottish E-Sports League’s fourth annual event, SEL4. Visit the IRN-BRU Energy stand at Dundee Contemporary Arts from 18 – 21 November to participate in the simulator race and keep an eye on E-Sport Scotland’s Instagram and Facebook to find out if you’re the lucky winner.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NetBet Partners with Fight Disciples

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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

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Week 27/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.

ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.

Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.

Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.

 

Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

 

The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.

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