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DUBIT RAISES $8M FOR ROBLOX ESPORTS EVENTS

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Dubit, the games studio and developer of virtual worlds for twenty years, has raised USD $8M to launch the world’s first live esports league in the metaverse, starting in Roblox. Dubit works with companies such as Disney, Facebook and Lego, and is already taking brands into Roblox.

The funding round was led by Metaventures and French investor Jean-Charles Capelli, valuing Dubit at USD $55 million. The company will now expand its existing metaverse activity, introducing Metaverse Gaming League (MGL) to pioneer branded gaming events and esports tournaments. Metaventures and Dubit are also creating consumer lifestyle experiences such as concerts and fashion shows for the metaverse.

Currently in beta, Metaverse Gaming League hosts regular live-streamed events in Roblox, the gaming and social platform with over 200 million monthly users. Events take place in popular games, and unlike professional esports events MGL offers everyone the chance to participate and win prizes, not just the elite players. Following its launch on Roblox, it will expand to other leading metaverse gaming platforms, such as Minecraft and Core.

Announcing the raise, Dubit Co-Founder, Matthew Warneford, commented:

“We’re delighted to be working with Jean-Charles Capelli to pioneer new ways in which brands can enter the metaverse, such as through our Metaverse Gaming League. The investment will also allow us to create massively interactive live events in music and fashion that brands can partner with. It’s an exciting time for Dubit, putting all of our experience and expertise to work in the metaverse.”

Metaventures’ Jean-Charles Capelli added:

“Dubit is in the perfect position to take advantage of the new opportunities in the metaverse. No other company has 20 years experience in developing and launching virtual worlds, combined with a great network of brands and organisations that it works with around the world. As an entrepreneur and musician, I’m proud to invest in Dubit, and I’m excited to help scale up the incredible experiences it creates for users of Roblox and other metaverses.”

Dubit was founded in 1999 by a group of teenagers who created the first Flash virtual world for young people. Now a global team of over 100 people, Dubit creates games and experiences for brands around the world, and has built a world class Roblox team, experience in building games with billions of plays.

As well as creating games for brands, Dubit also partners with many of the top existing Roblox games to introduce branded content for their millions of monthly players. Dubit’s network of partner games already has hundreds of millions of monthly players. In 2022, Dubit will further expand its US presence by opening a studio in New York City.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Introducing Aff.Tech: High-Performance Affiliate Platform from GR8 Tech

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GR8 Tech, an award-winning sportsbook and casino platform provider, introduces Aff.Tech, a high-performance affiliate platform. Currently attracting over 1 million monthly players, Aff.Tech empowers its clients to decide faster, grow smarter, and own the affiliate game, making management effortless and maximizing marketing potential.

“Aff.Tech was initially created to manage in-house affiliate marketing, but it has grown beyond our expectations. Now, it’s a scalable solution for companies looking to expand their reach and streamline program management. Our platform empowers operators to optimize efforts and enhance profitability with its advanced, user-friendly features,” said Mariia Shmelova, Head of Affiliate Platform Aff.Tech.

Aff.Tech Boosts Affiliate Marketing with Real-Time Data, Flexible Tracking, and Smartlinks

Aff.Tech stands out among competitors with its advanced data management solutions, which give operators real-time control over performance insights and data access permissions. The transparency, granular data segmentation, and instant updates allow teams to make fast, data-driven decisions.

The platform further supports campaign tracking through custom S2S requests and parameters, enhancing tracking accuracy and enabling simplified postbacks for key events such as registrations, deposits, and actions across multiple campaigns. Customizable parameters allow operators to gather precise data points, making Aff.Tech a robust solution for refined campaign management.

Aff.Tech also provides cost control and commission flexibility for operators to tailor incentives and align affiliate payments with brand goals. Customizable commission structures allow brands to adjust payout models based on affiliate performance, campaign success, or promotional goals, resulting in a controlled, effective allocation of resources that aligns with long-term growth strategies.

Using Aff.Tech’s innovative smartlink system, affiliates can manage traffic through a single dynamic link with segmentation by geolocation, language, and other factors, boosting campaign effectiveness and expanding reach. A mobile-friendly interface allows affiliates to manage and track campaigns on any device.

“As Aff.Tech evolved, we recognized its potential as a standalone product for operators seeking to boost traffic and improve affiliate programs without being tied to a larger platform. Whether you’re part of the GR8 Tech ecosystem or looking for an independent tool, Aff.Tech offers the flexibility, control, and scalability to help brands drive growth effectively,” said Yevhen Krazhan, CBDO of GR8 Tech.

Unlock the Full Potential of Affiliate Marketing

Aff.Tech will be present at SiGMA Europe in Malta from November 11-14, alongside GR8 Tech, at stand 2163. Be sure to visit or schedule a meeting in advance to learn more about how the affiliate platform can drive your iGaming success!

The post Introducing Aff.Tech: High-Performance Affiliate Platform from GR8 Tech appeared first on European Gaming Industry News.

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Abios launches full ebasketball product suite

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New ebasketball odds feeds from Kambi Group’s Esports division creates an all-in-one solution for operators seeking always-on betting content for basketball fans

Abios, a global leader in esports data and odds provision and part of the Kambi Group, has launched a full ebasketball odds feed with accompanying stats and real-time streams, creating an all-in-one solution for sportsbooks looking to offer continuous content for basketball fans. It is based on Abios’ partnership with betting content and data supplier BETER.

Esoccer became one of the most bet-on verticals on the Kambi network after the launch of Abios’ odds feed and to build on its success Abios has launched ebasketball, based on BETER`s proprietary ESportsBattle tournaments. Ebasketball will be added to Kambi’s comprehensive Esports betting options, as well as direct from Abios as part of its wider esports portfolio.

With 3,000+ monthly events, ebasketball provides a digital counterpart to NBA and other major basketball leagues. It offers consistent content for operators, allowing them to deliver engaging, 15-minute matches in NBA2K during the off-season and between high-tier matches.

Abios’ all-in-one solution for ebasketball includes an odds feed, stats, and real-time streams, enabling users to stay on-site to consume the content.

Powered by data through a partnership with BETER, Abios’ highly automated odds feed allows for greater market efficiency and uptime while minimising bet delays. To account for edge cases and add the “human touch”, Abios’ odds feed is monitored 24/7 by a team of seasoned traders across the globe.

Anton Janér, Managing Director and Founder at Abios, said: “Seeing the popularity of esoccer among our partners, we’re thrilled to create a similar solution for ebasketball. With its easy-to-understand nature and engaging gameplay, we’re confident it will help sportsbooks attract and retain fans of major basketball leagues and fill in the gaps in the seasonal sports calendar.”

Chuck Robinson, Chief Revenue Officer at BETER, said: “Fast-paced esports contests are increasingly vital for operators looking to fill gaps in their offerings, providing fresh opportunities for both acquisition and retention, and meeting the demands of the growing audience of Millennials and Gen Z.

“The key to delivering an immersive betting experience lies in reliable data and high-quality, accurate odds. BETER’s role as a trusted provider of live data, 24/7 streaming, and odds for esports is further highlighted by our long-term collaboration with Abios. By leveraging our ESportsBattle tournaments, Abios is enhancing its offerings, delivering engaging and high-value experiences for their operator partners. This launch of ebasketball content is set to be a great success for both BETER and Abios.”

 

The post Abios launches full ebasketball product suite appeared first on European Gaming Industry News.

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FBM Foundation’s ‘Treats for Our Champions’ initiative brings joy and essential aid to Subic’s indigenous children

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In the spirit of Halloween, the FBM Foundation brought smiles and support to the indigenous children of Subic through its heartwarming “Treats for Our Champions” initiative. Partnering with St. Francis Learning Center Foundation, Inc., the Foundation aimed not only to provide essential goods but also to create a day filled with joy, tradition, and Halloween cheer.

The FBM Foundation, in partnership with St. Francis Learning Center Foundation, Inc., organized the “Treats for Our Champions” event. This initiative allowed for the donation of 60 sacks of rice, 1,500 assorted canned goods, 50 packs of condiments, and 60 packs of milk. Beyond these essential supplies, the children enjoyed a Halloween celebration filled with treats and cultural pride. Traditional Indigenous dance performances and role-playing activities organized by the children themselves offered a heartfelt showcase of their heritage and talent, adding color and cultural significance to the day.

“We went beyond the donation in this event by bringing a meaningful experience that nurtured joy, pride, and community spirit. Seeing the children’s smiles and hearing their laughter as they exchanged goodies truly underscored the success of this initiative,” stated Lulu Barreras, FBM Foundation Project Coordinator in the Philippines.

Alongside the donations, the FBM Foundation distributed Halloween-themed treats, including candies and small toys, which brought an extra dose of happiness to the children. The event was met with touching moments, such as children who had already received toys kindly returning them, saying they wanted to share with other kids. This heartwarming behavior demonstrated the strong community values instilled by the caregivers at St. Francis Learning Center Foundation.

Part of the initiative was also made possible through the “Keepy-Uppy Charity Challenge” success, a partnership celebrated between FBM Foundation and FBMDS, the online casino gaming provider from the group, during the G2E Las Vegas casino gaming trade-show.

Booth visitors joined this challenge with enthusiasm, where each keepy-uppy added $1 to support meaningful causes. Thanks to everyone’s involvement, FBM Foundation raised nearly $1,000, which helped bring the “Treats for Our Champions” event to life. This collective effort turned fun into impactful support for the indigenous children of Subic, making the day truly special.

The FBM Foundation’s dedication to supporting communities extends beyond material contributions. Through meaningful partnerships with organizations like St. Francis Learning Center Foundation, Inc., the Foundation continues to build and nurture relationships within communities, helping to create brighter futures for those most in need.

 

The post FBM Foundation’s ‘Treats for Our Champions’ initiative brings joy and essential aid to Subic’s indigenous children appeared first on European Gaming Industry News.

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