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The Future of White-Label Solutions and How to Choose the Right Partner

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A White-Label solution holds various benefits for brand owners. From a time-to-market point of view, it allows a quick penetration to the online gambling market, in some cases a white-label brand can be launched within a few weeks. Acquiring a B2C iGaming license requires resources like time, money and effort. Without the right know-how, it can take months for the brand owner to obtain it. With a White-label solution, the new brand is run on the supplier B2C license and the process in front of the regulator is much simpler. This advantage is greater in cases where the brand owner would like to start with multiple jurisdictions. Some brand owners do not have the know-how to start an iGaming operation, don’t want to gain it or would rather not deal with the day-to-day operation.

Holding hands-on experience, the white-label supplier brings all the required knowledge per jurisdiction. The brand owner does not need to learn which are the required payment methods and what should be their configuration. Regarding content, the supplier knows which sports, leagues, betting offering, casino and live casino games works best for the target audience. In a White-label solution the supplier brings to the table not only its technology but an umbrella of full managed services.

The relationships between the brand owner and the white-label supplier are usually more engaging than in the case of a turnkey solution. Both parties act as partners and both have the incentive to run a cost-effective and successful operation. This relationship is built on trust. The brand owner trusts the white-label supplier to manage his players in the best way possible, to keep the operation complaint, to configure bonuses in a way that removes the option for bonus abusing, to configure and enforce anti-fraud and AML processes.

In some cases, brand owners chose a white-label solution because they want to get away from the liability of running an iGaming solution. Until a decade ago, the white-label supplier mainly dealt with the player management liability. The emergence of regulated markets added a new liability to maintain the license and meet with everchanging regulation requirements.  In recent years some white-label providers have pulled away from most or all regulated markets to remove the burden of the regulation liability and the financial risks that come with it.
As a result, some brand owners turned to acquire an iGaming license and move to a turnkey solution and some even turned to develop their own platform. It was not too long before some of these businesses realized that running their own operation is very costly and quite a difficult task. They now moved to have full liability on the entire operation, and some started to miss the old days when they were just handled the marketing traffic. Those who went to build their own technology realized that it takes many years and a lot of manpower to build a successful platform.

While the advantages are clear, fast time to market and the ability for the brand owner to focus on online marketing alone, the road to success is partnering up with an experienced provider with an excellent reputation. The brand owner needs to choose a white-label partner that he can trust in the running of his operation. One that delivers. Some white-label providers only offer a casino product and are coupled with a 3rd party Sport solution or they simply lack Sport altogether. It is important to partner up with a white-label provider that has a Sport product of their own. There are several advantages for doing this, the brand owner has a homogenous one-stop-shop solution for casino and Sport, cross-vertical retention capabilities, cross-sale tools from Sports to Casino, full traffic tracking per source. It is important to pick a supplier that really has the right payment solutions for each market. Brand owners need to look for a trustworthy partner that can support their current needs. They need to assess whether this partner will value their business and continue to support them throughout their partnership. For example, when entering additional markets or in developing specific functionalities for their operation. The right white-label supplier will bring the right technology that can quickly enter a newly regulated market as well as to adapt to the changes of existing ones, and managed services that allow brands to distinguish themselves in the competitive environment. For instance player retention tools and their correct configuration, tournaments, gamification and more.

The future of the iGaming white-label solution depends more on the suppliers than the brand owners themselves. The business case for suppliers needs to accommodate the additional regulation liability and effort. Brand owners will need to be willing to pay the extra fees for regulation services like automated KYC, additional personnel etc. In some markets like the US tribal gaming it will be required for a technology supplier to provide fully managed services due to lack of knowledge. In cases like that the white-label supplier will provide a full white-label solution except for owning the skin. We will see more affiliates deciding to own their brand and send the traffic to it rather than to 3rd party brands. This, in turn, will allow them not only to do what they do best i.e. acquiring quality traffic but also to be able to have involvement in content, bonus schemes etc. The level of this involvement depends on each affiliate.

 

Written by: Oren Cohen Shwartz, CEO of Delasport

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BGC: Further Tax Raid on Betting Threatens 40,000 Jobs and £3B Blow to UK Economy, Warns New Analysis

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A further tax raid on Britain’s betting and gaming industry would devastate jobs, undermine the economy and drive billions into the hands of the gambling black market, according to independent analysis by EY.

New research, commissioned by the Betting and Gaming Council, reveals plans being championed by the SMF and IPPR think tanks would risk over 40,000 jobs, channel £8.4bn in stakes to the black market, and wipe £3.1bn off the sector’s UK economic contribution, while raising a fraction of the amount claimed by the think tanks.

BGC members currently contribute £6.8 billion to the UK economy, pay £4 billion in tax and support over 109,000 jobs across the country – including thousands of high-skilled tech roles in areas like Stoke-on-Trent, Manchester, Leeds, Nottingham, Sunderland and Warrington.

But new tax hikes threaten to dismantle that success, with serious consequences for workers, the Treasury and Britain’s high streets.

Grainne Hurst, Chief Executive of the BGC, said: “It is now clear these further tax rises are a direct threat to British jobs and economic growth.

“The figures speak for themselves – tens of thousands of jobs lost, billions diverted to the black market, and a possible £3 billion hit to the economy.

“Tax raids like those proposed would mean fewer betting shops, casinos and bingo halls, fewer jobs, and a huge boost to the growing, unsafe gambling black market, while not raising anywhere near the tax claimed.”

Both the SMF and IPPR recommended increasing – and in some cases doubling – taxes on betting and gaming.

Currently, bookmakers pay tax on Gross Gambling Yield – takings minus customer winnings – at 21% for online games like bingo, 15% for sports betting and 20% for machine gaming.

Both the SMF and IPPR recommended rates of 50% for online gaming, or Remote Betting Duty, and 25% for sports betting, termed General Betting Duty.

While the IPPR’s plans would cost 40,000 jobs, channel £8.4bn in stakes to the black market, and wipe £3.1bn off the sector’s economic GVA, an analysis of the SMF proposals showed it would cost 30,200 jobs, drive £8.1bn in stakes to the black market, and cost the sector £2.5bn in lost GVA to the economy.

The IPPR had claimed these tax increases would generate £3.2 billion in revenue. However, analysis by EY indicates the actual short-term gain would be closer to just over £1 billion.

But when additional factors such as lost employment, reduced corporation tax, lower National Insurance contributions and venue closures are taken into account, EY’s modelling suggests the Treasury’s net gain could fall to under £500 million.

Industry experts warned that the short-term gain would plummet as the hikes bed in and punters abandon the regulated sector amid worse odds, fewer promotions and a reduced offer for bookmakers.

Both think tanks have also ignored the 2023 Gambling Act Review White Paper – the most comprehensive reform of UK gambling laws in a generation –which is already projected to reduce sector revenues by around £1 billion.

Their projections also assume a 31% growth rate for the sector by 2025, whereas EY calculates that growth between 2023 and 2026 will sit at just 4%.

Hurst added: “Balanced regulations and a stable tax regime guarantee a growing regulated sector. But these proposals would achieve the absolute opposite of that and undermine the very consumer protections that keep people safe by pushing customers towards the unregulated black market, where there are no safeguards, no tax receipts, no jobs, and no support for the sports we all love.

“Britain’s betting and gaming sector is a world leader – employing thousands, paying billions in tax, and investing in British sport.

“The choice is clear: back a successful, sustainable, regulated British industry – or risk losing jobs, investment and growth.”

The post BGC: Further Tax Raid on Betting Threatens 40,000 Jobs and £3B Blow to UK Economy, Warns New Analysis appeared first on European Gaming Industry News.

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REEVO Signs Content Partnership with Grand Casino Bern

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REEVO has signed a new content partnership with Grand Casino Bern, bringing its in-house games to Swiss players. The deal strengthens REEVO’s presence in Europe and delivers its innovative content to one of Switzerland’s most respected online destinations.

Grand Casino Bern operates 7Melons.ch, the official online brand of the land-based casino, which holds an official Swiss Concession and is known for its focus on player protection, fairness and transparency

Through this collaboration, Swiss players will experience REEVO’s signature games built for entertainment, reliability and speed. For operators, it’s another proof point of what makes REEVO stand out, a seamless integration process, high-performance titles and a steady stream of fresh releases that drive engagement and growth.

Karl Grech, Head of Business Development at REEVO, said: “Switzerland is a high-expectation market, which is exactly where REEVO shines. Teaming up with Grand Casino Bern on 7Melons.ch lets us showcase our games to players who value quality and trust. We are bringing a pipeline of new releases, sharp mechanics and elegant design that operators can count on and players can’t wait to replay. This partnership is a strong step forward for our growth story and a clear win for Swiss players who want something genuinely fresh from REEVO.”

Martin Ekinci, Head of Marketing at Grand Casino Bern, added: “Our partnership with REEVO marks another important milestone in expanding our content offering. It reflects our ongoing dedication to providing top-tier entertainment and a secure, Swiss-quality gaming experience.”

This agreement further expands REEVO’s footprint in regulated European markets and reinforces its mission to make premium, high-performing casino content simple to access and easy to love. Swiss players can look forward to a continuous rollout of new REEVO titles throughout the year.

The post REEVO Signs Content Partnership with Grand Casino Bern appeared first on European Gaming Industry News.

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Gaming Corps signs distribution deal with Elantil

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In-demand provider’s content now available to operators powered by the innovative iGaming platform

Gaming Corps, a publicly-listed game development company based in Sweden, has agreed to add its portfolio of games to the marketplace of cutting-edge platform provider, Elantil.

Under the deal, Gaming Corps’ full suite of games will be integrated into the Elantil platform and made available to operators using its sophisticated technologies to power their online casinos.

Gaming Corps has developed in-demand games in Slots, Multiplayer Games, Table Games, Plinko and its proprietary Smash4CashTM titles.

This ensures operators can target the largest audience of players, meeting all preferences from classic slots and video slots to non-traditional formats.

Just some of the titles now available to operators powered by Elantil include the super popular 3 Pigs of Olympus, recent release, Anubis V Horus: Twin Titans and the trademarked Piggy Smash 2.

The partnership between Gaming Corps and Elantil brings together two innovative companies leveraging the latest technologies to deliver superior products and experiences.

Elantil has reimagined how platforms should work from the ground up, being fully modular and extremely agile.

Its crypto-native platform equally supports regulated markets, features multi-wallet and multi-active bonus capabilities and offers speedy supplier integration.

Built for customers with big ambitions and technical expertise, Elantil is the alternative to clunky, monolithic systems that slow down progress.

Danielle Calafato, CCO at Gaming Corps, said: “This is an important partnership for us, putting our growing portfolio of content in front of high-calibre operators looking to offer their players a superior experience.

“Each of our games, whether a casino slot, table game, multiplayer game, plinko title or one from our Smash4Cash series, has been designed to put players on the edge of their seats and deliver the fun and thrilling experiences they are seeking.

“Titles from our Smash4Cash series allow operators to offer something a little different and are performing incredibly well in markets across the world – so too are our plinko titles as the demand for non-traditional content continues to rise.

“Of course, our core slots and table games offering provides both quantity and quality, allowing operators to add value and value to their lobbies.”

John Debono, CTO at Elantil, added: “Gaming Corps has emerged as a must-have provider for operators, and we are delighted to have integrated its entire portfolio into our platform.

“Our operator partners are always looking to keep their lobbies fresh with new content, and in Gaming Corps, we have a provider whose portfolio covers a wide range of formats and with plenty of firm player favourites in the mix.”

The post Gaming Corps signs distribution deal with Elantil appeared first on European Gaming Industry News.

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