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GAMEANALYTICS LAUNCHES HYPERBID

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GameAnalytics, the analytics platform used by over 100,000 game developers, is proud to announce the launch of HyperBid – a powerful new mediation platform specifically engineered for mobile games publishers and developers.

HyperBid is an entirely games-focused mediation platform created by the team behind GameAnalytics. It will enable publishers and developers to dramatically increase their ad revenue and drive business growth, capitalizing on the monetization opportunities offered by the unprecedented numbers of brands seeking to connect with the vast and lucrative audience of 2.8 billion mobile gamers worldwide.

Currently in open beta, the HyperBid platform includes an array of features tailored towards mobile games advertising. Significantly, HyperBid has been built with analytics at the forefront using GameAnalytics’ market intelligence, empowering HyperBid users to make analytics-fueled decisions and A/B test monetization strategies that give their campaigns the best chance of securing maximum revenue.

Morten E. Wulff, Founder of GameAnalytics, commented:

“HyperBid has limitless potential, addressing a critical gap in the market for a new brand with a distinct, gaming-specific mediation offer. HyperBid is absolutely neutral across all bidding models and demand pools – ensuring developers and publishers can maximize their revenue. It solves common shortcomings with existing mediation platforms such as ad serving latency issues and lack of technical support for indie developers. Simply put, HyperBid offers games developers and publishers an unrivalled way to optimize their monetization.”

HyperBid shares GameAnalytics’ commitment to supporting and growing developers of all sizes. The new platform is not only equipped with a team of industry experts for an easy set up and ongoing support, but has been built to treat developers fairly. HyperBid believes in neutrality and being unbiased, with no affiliation with any one ad network and over 30 integrations with leading global networks and bidding partners across Eastern and Western markets. It is also neutral across all waterfall and in-app header bidding models, meaning developers will always get the best bid from the highest offer, every time.

Through GameAnalytics’ parent company, Mobvista, HyperBid harnesses extensive advertising expertise. However, the HyperBid platform is agnostic and excels when in any advertising stack. Early HyperBid adopters receive six months’ free access to GameAnalytics products including GameIntel and Data Services, as well as an investment in their growth in the form of a cash bonus to put towards their monetization campaigns without dipping into their own capital.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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From LatAm to Asia: Meet GR8 Tech at SiGMA Manila

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GR8 Tech, an award-winning iGaming solutions provider, will exhibit at SiGMA Asia on June 3-5, marking a significant expansion into the region. Attendees can visit GR8 Tech at stand D806, where they will have the opportunity to explore the provider’s comprehensive ecosystem of solutions, featuring the flagship GR8 Sportsbook, the robust GR8 Casino, and innovative standalone products, including but not limited to CRM, Sportsbook iFrame, Feed, and Payment Gateway.

SiGMA Asia provides us with a unique platform to connect directly with local operators and stakeholders, and we are excited to demonstrate how our technology can help them achieve greater profitability and efficiency,” said Evgen Belousov, CEO of GR8 Tech. “This is a milestone moment for GR8 Tech as we bring our advanced betting and casino solutions to one of the most dynamic gaming markets in the world.

Additionally, GR8 Tech, in collaboration with BETER, will host an exclusive invite-only party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating our continued partnerships and future successes.

Meet GR8 Tech at SiGMA Asia: Unlock the New Horizons

High-Performance Products and Interactive Demonstrations

The technological prowess of GR8 Tech’s diverse product suite will be on full display at SiGMA Asia. The attendees will be able to take a closer look at the comprehensive GR8 Sportsbook and Casino platform and vital standalone products like CRM, Sportsbook iFrame, Feed, Payment Gateway, etc., on demo screens at the stand. Each solution and product seamlessly adapts to address the specific needs of the Asian market, ensuring that all functionalities – from handling high betting volumes to integrating seamlessly with various payment systems – are tailored to enhance user experience and operator profitability.

Particularly, the provider’s flagship GR8 Sportsbook, known for its high stability and performance, offers a wide selection of content that caters to the diverse preferences of players across Asian countries. It also features unique margin management capabilities designed to maintain competitiveness and profitability in the region’s aggressively low-margin environment.

GR8 Sportsbook is engineered to meet the specific needs of the Asian market, from its mobile-first design to its ability to handle high betting volumes without compromising user experience,” added Oleksandr Feshchenko, CRO at GR8 Tech. “We are proud to showcase how our platform can transform sports betting operations.

Connect with GR8 Tech

To ensure a personalized experience, GR8 Tech invites interested parties to book a meeting with their team, taking advantage of an excellent opportunity to discuss how GR8 Tech’s solutions can elevate business success in the region.

The post From LatAm to Asia: Meet GR8 Tech at SiGMA Manila appeared first on European Gaming Industry News.

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Playson awarded ISO/IEC 27001:2022 certification

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Playson, the fast-growing digital entertainment supplier, has been granted an ISO/IEC 27001:2022 certificate, reinforcing its commitment to implementing robust compliance measures.

Having previously gained an ISO 27001:2013 certificate three years ago, this updated version is key in safeguarding sensitive information and required for Playson to hold its existing licences in valuable regulated markets.

This latest development coincides with Playson’s plans to further extend its outreach across a number of regions over the next 12 months, paving the way for the supplier to enter new jurisdictions in a more streamlined way.

The accreditation was awarded by Quinel and recognises the provider’s adherence in aligning with the standards that the International Organisation for Standardisation sets, demonstrating its ability to mitigate any information security risks whilst meeting all necessary legal and regulatory requirements.

The 2022 version includes updates and revisions to better address contemporary information security risks and challenges, such as those related to cloud computing, remote working, and emerging technologies. It provides organisations with a framework for implementing and managing an effective information security management system (ISMS) to protect their sensitive information assets.

Vsevolod Lapin, Deputy CEO at Playson, said: “The transition to ISO 2022 is welcome news for the business, and shows our continued dedication to compliance and regulation. Partners can rest assured of Playson’s heightened security measures and adherence to international standards with us acquiring this certificate.

“Greece, Ontario and Sweden are vital territories for Playson, with this certification also necessary for the Swiss market, and I expect the ISO 2022 to be required for more jurisdictions in the future, so this recognition has been received at a good time as we look to strengthen our global standing.”

The post Playson awarded ISO/IEC 27001:2022 certification appeared first on European Gaming Industry News.

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Wazdan secures Philippines market entry with SG8 partnership

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino gaming experiences, has entered the Filipino market after signing with SG8, a leading operator in the country.

A total of 46 Wazdan games will be made available to SG8 players and those across the Philippines for the very first time, including favourites 9 Burning Dragons, 9 Burning Stars™ and a host of the 9 Coins™ series such as 9 Coins™ Extremely Light, 9 Coins™ 1000 Edition and 9 Coins™ Grand Platinum Edition.

A renowned operator in the Philippines since 2006, SG8 is PAGCOR licensed and has quickly emerged as a player-favourite within Southeast Asia due to its diverse slot, live dealer and sportsbook offering, set to be enriched by Wazdan’s innovative iGaming content.

The Philippines marks the latest market entry for Wazdan, further establishing its presence across Asia following the landmark deal. More partnerships in the country are expected to be announced in due course.

Radka Bacheva, Head of Sales at Wazdan, said: “The Philippines boasts an incredible amount of iGaming potential and so we are delighted to enter the market with SG8, a leading player within the country.

“We’re bringing a range of our top-performing titles to its platforms and are eager to see how Filipino players react to our innovative mechanics. We are in no doubt this is the beginning of a flourishing collaboration.”

Heng Chin Sheng, CEO at SG8, said: “It’s an honour to welcome Wazdan to the Filipino market for the first time as part of this deal – we’ve seen the reception to its innovative slots across the world and are delighted to bring them to our players.”

“Leading titles such as 9 Burning Dragons and 9 Burning Stars™ are just a few of the 46 Wazdan titles that we are sure our players will embrace, and we look forward to seeing the results!”

The post Wazdan secures Philippines market entry with SG8 partnership appeared first on European Gaming Industry News.

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