Latest News
Gambling Firms’ Adverts are Among the Most Aired Radio Commercials During School Run Hours in the UK
Gambling firms’ Adverts are among the most aired radio commercials during school run hours in the UK, according to an analysis for the Guardian by market analysis firm Nielsen.
Data shows gambling came second in a list of industries that spend the most to appear on commercial radio between 7 am and 8 am and from 3 pm to 4 pm.
The analysts found that gambling accounted for 5% of all spending during school-run hours, with about 1200 hours of ads airing during those times over the past 12 months.
The amount spent on gambling ads was exceeded only by government communications – including Covid-19 messages – and motor supplies. Nielsen does not disclose the actual spending figures because it is commercially sensitive data.
Many of the ads are for the national lottery, but ads broadcast during the school run also include spots for betting and online slot machine brands such as Gala Casino.
After it was contacted by the Guardian, Entain, which owns Gala Casino, is understood to have added a stipulation to its media-buying arrangements to prevent broadcast during weekday school-run times.
Government statistics suggest millions of children are likely to be in the car during the period. There are 8.9 million schoolchildren in the country and the last in-depth survey by the Department for Transport survey found that 46% of children aged 5-10, and 23% of those aged 11-16, go to school by car.
Addiction experts and campaigners said the figures underscore the need for an ongoing government review of gambling regulation to take a tough stance on advertising.
Heather Wardle, Lord Kelvin Adam Smith reader in social sciences at Glasgow University, said: “Commercial gambling is rightly considered an adult-only activity, yet the way it’s advertised across radio and other media makes it very difficult to protect our children from being exposed to this.
“Evidence from the Gambling Commission shows that 7% of children exposed to gambling advertising said that seeing or hearing advertising prompts them to gamble when they were not planning on doing so.”
Labour MP Carolyn Harris, who chairs a cross-party group examining gambling harms, called for reform of “national disgrace” advertising rules. “Until we completely overhaul their access to advertising platforms, we will continue to expose children and vulnerable adults to this unrelenting attack,” she said.
The government is due to publish proposals for the reform of gambling regulation early next year.
A spokesperson for the Betting and Gaming Council (BGC) said: “BGC members abide by the strict rules set down by the Advertising Standards Authority. Indeed, since the BGC began two years ago, we have introduced a number of measures to go even further than the requirements of the advertising codes developed by both the ASA and the Committees of Advertising Practice.
“In addition, our members also ensure that 20% of their TV and radio ads are safer gambling messages.”
A spokesperson for the national lottery operator, Camelot, said it needed to advertise at all times of the day to reach as many people as possible. “We’ve always followed strict guidelines to ensure our ads don’t appeal to children, and this has contributed to it being widely recognised that the inherent risk of unhealthy play associated with national lottery games is extremely low,” said the spokesperson.

Latest News
BETBY TAKES CENTER STAGE AT NEXT SUMMIT VALLETTA WITH A STANDOUT APPEARANCE BY MAGNUS CARLSEN
From the 7th to the 8th of May, the Mediterranean Conference Center in Valletta, Malta, transformed into the global hub of iGaming innovation at NEXT Summit Valletta, and BETBY made a memorable mark with a powerful blend of star power, strategic thought leadership, and engaging tournament action.
The highlight of BETBY’s presence was the appearance of Magnus Carlsen, five-time World Chess Champion and BETBY’s global brand ambassador, who captivated the audience as the headline speaker of the summit. In an exclusive fireside chat titled “iGaming Chess World Championships – Hosted by Magnus Carlsen & BETBY,” Carlsen joined NEXT.io co-founder and managing-director Pierre Lindh on stage to explore the synergies between chess, poker, and iGaming. The chess GOAT shared personal reflections on his journey from prodigy to world champion, discussed how strategic thinking shaped his mindset, and drew parallels between classic board games and modern betting dynamics, offering a unique perspective that resonated deeply with both chess lovers and iGaming professionals.
Magnus Carlsen’s keynote was followed by a thrilling showpiece: a blindfold chess match against the winner of the inaugural iGaming World Chess Championship, a tournament hosted by BETBY in partnership with the Malta Chess Federation. Open to all delegates, the tournament offered a rare opportunity to go head-to-head in a high-stakes strategic challenge, with the once-in-a-lifetime prize being a live match against Carlsen himself. The tournament underscored BETBY’s commitment to creativity, innovation, and connecting gaming communities in new and exciting ways.
Continuing its thought leadership momentum, BETBY’s Chief Commercial Officer, Chris Nikolopoulos, took the stage on the second day of the event, contributing to a high-level panel discussion titled “LATAM – A flash in the pan or a long-term powerhouse?” Sharing the stage with fellow industry leaders, Nikolopoulos provided insights on the evolving dynamics of Latin America’s iGaming market. Topics included Brazil’s standout role, the growth potential in Colombia and Peru, and strategies for balancing short-term success with long-term sustainability. His participation cemented BETBY’s position as a key voice in the global conversation about emerging market opportunities and investment strategies.
NEXT Summit Valletta 2025 was a celebration of innovation, connection, and cross-industry creativity, with BETBY standing at the heart of it all. From inspiring keynotes and a groundbreaking tournament to meaningful conversations and strategic insights with both existing and potential partners, the event reinforced BETBY’s position as a bold, forward-thinking leader in the iGaming industry.
The post BETBY TAKES CENTER STAGE AT NEXT SUMMIT VALLETTA WITH A STANDOUT APPEARANCE BY MAGNUS CARLSEN appeared first on European Gaming Industry News.
Latest News
SolutionsHub Promotes Zita O’Kelly-Hills to Head of Operations Amid Continued Growth
SolutionsHub is pleased to announce the promotion of Zita O’Kelly-Hills to Head of Operations, a leadership role central to delivering operational efficiency and scalable business infrastructure across its expanding portfolio.
A former legal professional, Zita brings a unique combination of expertise, operational insight, and leadership maturity to the role. Since joining SolutionsHub, she has steadily expanded her remit—taking on increasingly complex responsibilities in areas such as treasury, governance, and regulatory coordination. Her promotion recognises her significant contributions and the critical role of operations in SolutionsHub’s continued growth.
As Head of Operations, Zita will oversee the day-to-day functioning of the group and lead the refinement of internal systems and processes, while ensuring alignment with the strategic objectives set by the Board.
Zita’s background in legal services informs her disciplined, process-oriented approach, while her aptitude for optimising workflows and driving cross-functional collaboration has already resulted in meaningful improvements to the company’s internal efficiency and governance capabilities. In addition to overseeing essential operational functions, she continues to play a key role in supporting clients with complex governance requirements.
“Zita’s appointment comes at a pivotal time for SolutionsHub,” said Nick Wright, Chief Operating Officer. “Her attention to detail, governance expertise, and ability to bring structure to fast-moving environments make her an invaluable part of our leadership team. This promotion not only recognises her past performance but underscores the central role operations plays in keeping SolutionsHub agile, compliant, and future-focused.
It strengthens our operational foundation and positions us to support growth across both established and emerging service areas.”
The post SolutionsHub Promotes Zita O’Kelly-Hills to Head of Operations Amid Continued Growth appeared first on European Gaming Industry News.
Latest News
Gaming in Holland Conference announces new speakers, pre-conference program
The Gaming in Holland Conference, which will take place June 5 in Amsterdam, has added several new speakers to its agenda.
Björn Fuchs, newly appointed Chair of VNLOK, and Henry Meijdam, who heads the VAN Kansspelen trade association, will both make an appearance at the event.
Fuchs and Meijdam join an impressive speaker lineup that includes Arjan Blok, CEO of Nederlandse Loterij; Renske Fikkers, Head of Market Supervision at the Netherlands Gambling Authority; and Henk Willem Smits, investigative reporter at Follow the Money.
Additionally, we are happy to welcome as our special guest former NOGA Chair, Peter-Paul de Goeij, who has promised to offer a no-holds-barred reflection on the (in)efficacy of Dutch gambling regulation.
Finally, we are extremely pleased to announce that Rohan Tare, Head of IT Customer Interaction at ABN AMRO, will discuss the growing threat of AI-supported identity fraud – a topic that is highly relevant for any business dependent on remote customer interaction.
The full agenda is available here.
Willem van Oort, Founder of Gaming in Holland, commented: “We are extremely pleased with our current speaker lineup. All key stakeholders and decision makers in the Dutch gambling industry will be represented at our event. As always, the Gaming in Holland Conference will is the best place to meet the people who matter in the Dutch regulated market. Moreover, we have taken the utmost care to ensure that all relevant developments and topics will be addressed at our conference. We almost can’t wait for our event to kick off!”
Breakout sessions and networking opportunities
In addition to our main program, the Gaming in Holland Conference also features several highly practical breakout sessions. Check out the full agenda for more information.
Furthermore, the Gaming in Holland Conference also offers plenty of networking opportunities during coffee breaks, lunch, and our traditional boat tour through Amsterdam’s picturesque canals.
Last but not least, the award ceremony of the Dutch Online Casino of the Year Awards will take place during the Gaming in Holland networking drinks at Holland Casino Amsterdam. All GiH Conference attendees are cordially invited to attend the festivities!
Pre-conference workshops & drinks
The GiH Conference includes free admittance to two certificate-granting workshops, which are generously provided by Chevron Consultants.
Workshop #1 is titled “Establishing a learning and training culture in your company with an LMS” and discusses the proper implementation and benefits of a Learning Management System.
Workshop #2 is titled “Compliance performance audits” and will teach participants how to structure audits in line with ISO 19011 and how to evaluate the performance of compliance procedures.
Both workshops will take place on June 4 – the day prior to the main event – and are free to attend for paying GiH Conference attendees.
Finally, all conference attendees are invited to join us for informal drinks and traditional Dutch “bitterballen” at Café Bistro Rijnbar in Amsterdam on June 4, from 19:00 until late. The first round is on us!
Registration now open
Registration for the Gaming in Holland Conference is now open. Don’t miss it! Register today: https://bit.ly/GiHC2025.
The post Gaming in Holland Conference announces new speakers, pre-conference program appeared first on European Gaming Industry News.
-
Latest News1 month ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News1 month ago
SARA TENDULKAR JOINS JETSYNTHESYS’ GLOBAL E-CRICKET PREMIER LEAGUE AS MUMBAI FRANCHISE OWNER FOR SEASON 2
-
Latest News3 weeks ago
Week 17/2025 slot games releases
-
Latest News3 weeks ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News4 weeks ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News6 days ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News1 month ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Latest News4 weeks ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
You must be logged in to post a comment Login