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Affilka by SOFTSWISS Signs Agreement with iWild Casino

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Affilka by SOFTSWISS is pleased to announce a new affiliate marketing partner. The latest client is iWildCasino operating on a Curaçao licence. The affiliate program, which is the result of a partnership between Affilka and iWild Casino, is called iWildPartners.

Affilka by SOFTSWISS is a performance marketing platform which allows operators to promote and grow their business by partnering with affiliates. It is a single solution combining a flexible commission constructor, built-in payment processing, integration with any iGaming brand via API and an access to real-time statistics.

At the moment, more than 100 casino and sportsbook brands use Affilka by SOFTSWISS marketing platform. One of them is now officially iWildCasino, practicing an innovative approach in the traditional market and creating a quality product that meets the most pressing needs of both players and affiliates. The company has already appreciated the convenience of using built-in payment systems and SOFTSWISS’ merchant accounts to process affiliate payouts as well as the ease of tracking promo codes.

In addition to the integrated payment systems, one of the advantages of connecting to Affilka by SOFTSWISS is the ability to manage multiple brands at once. The clients receive full technical support from the Affilka by SOFTSWISS team, which includes onboarding for its employees.

Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS, commented: “We are more and more delighted with every new partner and thank iWildCasino for placing their trust and choosing Affilka by SOFTSWISS. We are constantly working on developing our program and expanding the features available to our clients. Therefore, we are confident that iWildCasino will appreciate the features of Affilka and use them effectively in their marketing efforts.”

Dmitry Yakovlev, CEO of iWild Group, commented: “First of all, I would like to mention the professionalism and friendliness of the Affilka team, who accompanied us during the introduction to the platform, as well as in the integration process. Immediately noticeable is the sincere involvement of employees in the processes, which provides the most comfortable environment for the clients. And this is very pleasing. I am sure that with this approach we will have an interesting and efficient cooperation ahead of us!”

About SOFTSWISS 

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” White Label Solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and a sportsbook software platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

 

About iWildCasino

iWildCasino brings its players only the best online games available and an unforgettable gambling experience at Live Casino, so you are guaranteed to be entertained to the max. We have over 6000+ online games including slot machines, roulette, blackjack and more. Each of our games has been officially tested, approved and certified to ensure that we are fair to every player.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tencent Games to Participate in Gamescom 2025

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Tencent Games, a leading global platform for game development, publishing and operations, has announced its participation in gamescom 2025, taking place in Cologne, Germany, from August 20 to 24. This year’s showcase represents the company’s most expansive presence to date, spotlighting over a dozen groundbreaking titles from across its owned and partner studios and publishing divisions. From iconic franchises to bold original creations and cutting-edge gaming technologies, Tencent Games is shaping the future of gaming by driving innovation and fostering deeper connections across the global gaming community.

Kicking off its most ambitious gamescom yet, Tencent Games is playing a leading role in shaping a sustainable future for the gaming industry. Rick Li, Producer of PUBG MOBILE, will speak at the Playing for the Planet (P4P) Panel at the gamescom congress on August 21. Joining fellow industry leaders from Ubisoft, Unity Technologies and Xbox, Li will contribute to the panel “Level up for impact: How Consoles, Engines and AAA games are driving efficiency upstream and inspiring action downstream with players.” This discussion will highlight how different parts of the video games industry can contribute upstream by reducing emissions, while also engaging players downstream to raise environmental awareness and inspire meaningful action.

In addition, Tencent Games will share valuable insights at devcom, gamescom’s developer conference running from August 18 to 19. On August 18, sessions will explore technological innovations such as AI and anti-cheat, followed by a deep dive into the role of the audiovisual language in Delta Force: Black Hawk Down on August 19. Further, VISVISE, Tencent Games’ AI-powered game development solution will make its global debut at gamescom and devcom; the AI tools, GoSkinning and MotionBlink, will transform production pipelines and enhance development efficiency by automating character skinning workflow and motion capture. These highly anticipated new innovations and proprietary tools will be showcased at the Tencent Games B2B booth (Hall 4 & 4.2), underscoring its commitment to global collaboration and technological development.

The post Tencent Games to Participate in Gamescom 2025 appeared first on European Gaming Industry News.

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PENN Entertainment Celebrates Grand Opening of Hollywood Casino Joliet

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PENN Entertainment has officially opened the doors of its new Hollywood Casino Joliet on Monday, August 11.

The $185 million state-of-the-art casino replaces the former riverboat property that operated on the shores of the Des Plaines River since 1992.

Legislators and area dignitaries, Illinois Gaming Board officials, Chicago Bears executives and NFL legend and Joliet native Tom Thayer joined the PENN team members for the ribbon-cutting ceremony. Hollywood Casino Joliet then opened to the public at 4:00 p.m. and welcomed guests to experience approximately 1000 of the newest slot machines, 43 table games, a retail ESPN BET sportsbook, upscale national and Chicagoland celebrity-led dining and, above all, a premier guest experience.

“We would like to officially welcome players and guests to the all-new Hollywood Casino Joliet. After approximately 20 months of construction, we are thrilled to open the doors to this land-based entertainment destination. We are proud of our 30-year history in Will County and are committed to continuing our investment in the community by creating new jobs, providing important tax revenue, and serving as a new attraction to bring even more visitors to the area,” said Jay Snowden, CEO and President of PENN Entertainment.

“This opening marks an exciting new era of entertainment in Joliet. We’re grateful for the support from the city of Joliet, the Illinois Gaming Board, and our business and community partners who contributed to the successful development of this new property. We look forward to delivering an elevated experience with world class dining, entertainment, and gaming options for patrons across the region,” said Todd George, Executive Vice President of Operations for PENN.

The roughly 189,000 square foot entertainment destination employs approximately 600 team members and generated around 450 construction jobs. Open seven days a week and 24 hours a day, the fun and excitement will continue 365 days a year.

The post PENN Entertainment Celebrates Grand Opening of Hollywood Casino Joliet appeared first on European Gaming Industry News.

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REEVO Announces Partnership with 100HP

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REEVO has announced a new partnership with 100HP, a results-driven provider of instant and crash games that are redefining the player experience across global markets.

This collaboration sees 100HP’s high-performance game titles integrated into REEVO’s growing aggregation platform, instantly expanding the available content for operators, aggregators and affiliates within REEVO’s extensive network. Known for delivering speed, simplicity and engaging gameplay, 100HP’s games are more than just entertainment, they are true growth engines.

With a shared vision of pushing boundaries in iGaming innovation, this partnership combines REEVO’s agile technology and deep operator insight with 100HP’s proven game mechanics, optimised retention and market reach.

“At REEVO, we’re always looking for partners who not only innovate but also deliver real value to operators. 100HP does exactly that, their portfolio is fast, fun, and performance-focused. This collaboration brings even more dynamic content to our partners and aligns perfectly with our mission to drive engagement and growth,” said Daniel Cuc, Head of Account Management at REEVO.

Timur Todua, Head of Partnership Managers at 100HP, said: “Our partnership with REEVO marks another important step in expanding our global reach. We are excited that 100HP Gaming titles are now available to operators working with one of the industry’s leading aggregators.

“REEVO brings strong technological expertise and a deep understanding of operator needs and by extension, player expectations. This collaboration enables us to scale distribution, strengthen our presence in key markets, and get even closer to players who value speed, simplicity, and a unique gaming experience.

“We appreciate the REEVO team for their efficiency, transparency, and clear results-driven approach. We are confident this partnership lays a solid foundation for future joint initiatives.”

The post REEVO Announces Partnership with 100HP appeared first on European Gaming Industry News.

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