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Jogo Global interview: Offering alternative content to UK operators
Jogo Global, having recently been granted its licence by the UK Gambling Commission, now has its eyes set firmly on achieving growth in one of the world’s most recognised gambling markets. The fast-growing platform provider and casino content developer is already intensifying its activity in the region, negotiating with big-name operators to demonstrate its approach to delivering new and exciting gaming experiences.
European Gaming caught up with group CEO David Marcus to discuss how the ambitious company’s differentiated product portfolio will be highly appealing to UK-licensed operators, including the importance of gamification tools to elevate the user experience.
European Gaming: What are your immediate plans in the UK market, now that you are licensed in the region?
David Marcus (DM): Securing such a licence is a detailed and comprehensive process with many boxes that needed to be ticked. Attaining a Remote Gambling Software and Games Host (Casino) licence shows that we have the necessary infrastructure to deliver to the highest of standards. The process was managed by our General Manager/Compliance Officer Ellen Sezerino, along with the outstanding Jessica Wilson from law firm Harris Hagan. I cannot commend both Ellen and Jessica enough on their hard work, guidance and knowledge from start to finish.
With the UKGC licence, the bar is set incredibly high – we welcome this high threshold, as it maintains a high standard industry-wide. We have already begun to capitalise on the opportunities the licence has given us, creating positive relationships with a number of leading operators to distribute our content and build high-quality platforms.
European Gaming: Which of your products do you think will especially resonate with UK operators and why?
DM: Slots always resonate with UK operators and their players, but I think the market is shifting towards experiences that offer something unique. The slots market is saturated and, as such, there is demand from online casinos for games with a difference. Our focus is on building niche products, such as crash games, video bingo and keno – bingo especially is a game that is underrepresented in this market. Regarding innovation in slots, we are also creating mini games for sportsbooks, which are small versions of games that play in a window while the main screen is still fixed on the latest odds and markets. It allows people to continuously bet in a variety of ways and focusing on incorporating additional playability like this, is one of Jogo Global’s core aims.
With new UKGC legislation enforced recently, auto-play is now no longer allowed. There have to be other ways to make games more attractive and empowering to play, so expect to see new types of games enter the marketplace, including hybrids of existing game types.
European Gaming: Player behaviours differ depending on the territory – how will you tailor your offering to meet the specific needs of the UK player?
DM: Player bases in certain international markets exhibit particular habits that we have to adapt to – players in Latin America are wanting to play quick, for example, so repeat play is something that demographic is comfortable with. A large segment of British players are more cautious, so play tends to be at a slower pace in the UK. The dynamic is different. As such, we place a lot of importance on bonus games and jackpots – the key is to create added incentives for players to give them a reason to keep playing and inject the experience with another level of value.
European Gaming: What will be the key to sustaining long-term success in the UK for Jogo Global?
DM: Gamification is the next stage for the industry, and Jogo is set to pioneer its use to the next level. In conversations with tier one operators, we have demonstrated that a great game, both in terms of gameplay and aesthetics, can still struggle to make waves in the market if it does not have great gamification behind it. It’s very easy to produce attractive, high-quality content but it is all about keeping players engaged. Tournaments, for example, are one of the game-changers of the market, they provide a USP for a game amidst the thousands of competing products. There is also the social aspect: playing with friends and sharing wins. Top-class games with cutting-edge images and robust maths form the basis of our operation, but what sets Jogo Global apart from the crowd is our commitment to games with engaging and unique gamification. Player engagement is key.
European Gaming: What markets does Jogo plan on entering next? What is informing your decision process?
DM: The US regulated market is on our radar. We have already picked up a few projects within the region and there is a demand for content of which our credentials show we are in the ideal position to provide – we have the platforms and content to support a robust omni-channel experience. At Jogo, all of the right mechanics are in place to solidify a good presence in the US and deliver cross platform content for the land-based casinos that are looking to get online, whether that be social slots or real money play. Watch this space!
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Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative
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– Steer Studios joins Bandai Namco, Square Enix, and 2K in supporting Make-A-Wish International’s mission to unite the global games industry for good. –
Make-A-Wish® International, the world’s leading wish-granting organization, has today announced that Riyadh-based Steer Studios, part of Savvy Games Group, has joined the organization’s Infinite Wishes Initiative, offering valuable support to help make a difference.
The funds were raised through Steer Studios first mobile title, Grunt Rush. By collecting stars during gameplay, the player community unlocked the donation, helping to grant life-changing wishes to children living with critical illnesses.
Launched in August 2025, Infinite Wishes is a global programme built to unite the video games industry. It was created in response to a growing number of gaming-related wishes from children around the world.
Steer Studios joins a growing list of partners and advisors including Bandai Namco, Square Enix, and 2K, helping shape how the games industry can make a tangible, positive impact for children who need it most.
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses.
The post Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative appeared first on European Gaming Industry News.
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New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races
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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is always reinventing its products so operators can increase their winnings and players can obtain a better betting experience.
Set to transform the way your players engage with Virtual Sports, GoldenRace’s brand-new multi-race product for Retail and Mobile, RaceDay, allows them to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.
Operators can select their favourites from GoldenRace’s top-quality races: Horses (in different formats with 6, 8, 10 or 12 competitors) and Greyhounds – two of GoldenRace’s more successful products- Motorbikes, Karts and Trotting. They decide which ones and how many, giving players the power to bet across all those races at once.
RaceDay highlights
- More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
- New RaceDay market: With combination bets across different competitions in one view. This innovative market helps boost the odds and leads to more significant wins for players.
- Stronger player growth: Higher payouts and an exhilarating experience attract more players, driving sustained growth.
- Increased appeal: RaceDay delivers premium user experience with live video, real-time scores, upcoming events and a unique, customisable design.
- Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance and reliability on both Mobile and Retail platforms, ensuring players can “Race it all!” wherever they are.
With real-time video, live scores, upcoming events, customisable design and low-bandwidth optimisation, RaceDay blends pure adrenaline with the best user experience to unlock higher odds, bigger wins and more bets on worldwide operators platforms.
The post New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races appeared first on European Gaming Industry News.
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QTech Games adds more creative content from BEON
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QTech Games, the leading game aggregator across all emerging markets, has continued to maintain the momentum in its premium pipeline, as evidenced by its latest deal with BEON, an emerging force in the slots space, whose first raft of games is crash games-focussed.
Integrating a progressive portfolio from one of the most productive and innovative developers in the sector adds more muscle to QTech Games’ proprietary platform, which is leading the way across growth markets like LatAm and Africa. In a progressive production line that will span different slots genres, BEON is also committed to launching games tailored to specific partner requests, while simultaneously growing its portfolio with a new wave of titles in development.
As a result BEON is building a reputation for creating high-quality, immersive games with standout features that set them apart in any igaming domain, thanks to a smooth performance running off agile mechanics which are dedicated to gameplay precision and optimal retention. Its first five games to be released comprise Skydot, Fury Flight, Redy, Nomad and Orizon, while BEON’s unique Crash Game Generator tool allows operator partners to launch customised content inside 24 hours.
This collaboration delivers a targeted range of localized content, enabling QTech Games to continue to meet the varied preferences of players across emerging markets, while supporting both companies’ ambitions for global growth.
Philip Doftvik, QTech Games’ CEO, said: “BEON’s initial rollout of eye-catching crash games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics, which are breaking up an often-copycat environment. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. These games are robust, scalable, and future-ready – so, we look forward to seeing what’s next. ”
Saba Chkheidze, Managing Partner at BEON, added: “Partnering with QTech Games constitutes the perfect opportunity for us to bolster our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators.
“It’s a collaboration which marks a step-change in BEON’s growth strategy across untapped markets like Latin America and Africa, where we hope our games will connect with many new players. Aside from crash games, our roadmap is packed with fresh concepts and slots titles that aim to combine engaging gameplay with solid technical performance, ensuring that our partners and players always have something new to look forward to.”
The post QTech Games adds more creative content from BEON appeared first on European Gaming Industry News.
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