International Game Technology (IGT) has announced that it has signed a multi-year licensing agreement with Authentic Brands Group (ABG), a global brand development, marketing and entertainment company and owner of the Marilyn Monroe Estate, granting IGT licensing rights to develop and distribute Marilyn Monroe-themed, omnichannel lottery games. In addition to compelling instant tickets, innovative draw-based games and engaging mobile and interactive games, IGT will develop exciting and comprehensive experiences for lottery customers and their players.
“Marilyn Monroe is one of the most recognizable female entertainment icons in history. IGT looks forward to leveraging the legendary Marilyn Monroe brand to create exciting, high-quality games across all lottery channels for our U.S. and Canadian customers and their players,” said Jay Gendron, IGT Chief Operating Officer, Lottery.
“ABG is pleased to partner with IGT to create exciting omnichannel lottery games for Marilyn Monroe fans and lottery players alike. IGT is a proven leader in adopting well-known brands and transforming them into extraordinary lottery products and experiences,” said Marc Rosen, Group President, Entertainment, Authentic Brands Group.
