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NSoft Doing Business in Q3 2021
Online casino – a new niche for versatile NSoft game development team
By Dražan Planinic, COO at NSoft
The third quarter of the year is generally the slowest one – in terms of, well, everything. We are vacationing, building our immune system by the sea, lake, mountain. It’s the heat of the summer season. Still, the numbers show that our business is steadily growing. If we compare the total stake in Q3 2021 to the same quarter in 2020 we see a significant increase of 9%. The growth results from a clear business strategy, quality client portfolio and constant improvements in our product portfolio. The promising results and proven business strategy have assured us that we’re on the right track towards successfully completing this financial year-end.
Online casino – a new niche to conquer
We did our due diligence! Casino world, hello from NSoft!
We have formed a Casino team out of the most experienced seniors to set the ground for further development in this area. Prior to setting an effective strategy, the team has analysed the market, talked to the clients, did an analytic survey and in-depth interviews with the relevant stakeholders and focus groups. The overall process resulted in the development of the on-demand casino game Slingshot 6 that celebrates the Lucky Six legacy and twelve video slot games at the moment.
The video slots feature well-known topics, such as pirate treasure hunt, Egyptian mythology, and Atlantis theme, just to name a few. In addition, we have also made slots covering some very market-specific themes such as derby between life-long rivals from Belgrade, Serbia: Partizan FC and Crvena Zvezda FC. The Everlasting Derby (Večiti derbi) is a video slot made exclusively for long-term client, Balkan Bet.
The personalised slot offers content relevant to the players of the specific market. Exceptional backend combined with our modular iGaming platform and a dedicated in-house team of designers, animators, and frontend developers allows us to create the next level of personalised video slots. We see this as an excellent opportunity for market penetration and delivery of much needed customised, exciting content to the punters.
Sportsbook platform
Talking about further development, we continue to invest time and resources into our Sportsbook platform. Sportsbook recorded steady growth and remains one of our top priorities in business development. As announced in Q2, new features are on the way, including Optimove KYC system integration. Push notification feature is another novelty that will give our clients a new, valuable communication channel.
Platform integration expands our footprint, and we are happy to have some new partners on board. One of the most recent deals is the one with BetConstruct. According to the agreement, BetConstruct will make NSoft’s well-known and ever-popular virtual betting games portfolio available to its customers. Draw based games and virtual racers like NSoft’s flagship Lucky Six or Greyhound races will now be catching the players’ attention on BetConstruct clients’ betting sites.
Stark – growing strong
Recently we have celebrated the 6th anniversary of Stark Solutions, our sister company. The premium betting terminals manufacturer entered into the Q4 2021 with one more milestone reached. Stark’s partner SUZOHAPP presented Stark’s best-seller, T-1000 terminal, to the US operators. At the beginning of this month, an all-white T-1000 self-service betting terminal was presented at the G2E Las Vegas show. Negotiations with potential customers who fell in love with this state-of-the-art piece of hardware have already started.
Industry recognition
Q3 2021 brought us one more pleasant surprise in the form of an impressive seven nominations for the prestigious industry recognition: SBC Awards Latinoamerica 2021. We have been shortlisted in the categories: Sportsbook Supplier of the Year, Bingo & Lottery Supplier of the Year, Platform Provider of the Year, Land-Based Betting & Gaming Product, Virtual Sports Supplier, Employer of the Year and Leader of the Year.
In addition to this shortlisting, we have received more good news at the beginning of this month. Namely, the jury of the SBC Award 2021 has chosen to put NSoft name among the best companies in four categories. In December, NSoft will be competing for SBC Award 2021 in the categories:
- Sportsbook Supplier of the Year,
- Live Betting Product,
- Land-Based Betting &
- Gaming Product and Virtual Sports Supplier.
It is going to be a very exciting holiday season!
Live events are back! And we are happy about it!
During Q3 2021, our Sales staff attended a few industry events in person – not just behind their laptops. We have been in Amsterdam at iGB Live, SiGMA gathering and SBC Summit in Barcelona, and this was a nice change and reminder of pre-covid times. Still, the organisers and the attendees are both cautious, as we all should be. However, we praise the opportunities to meet in person with friends, partners, potential customers and industry professionals.
Online can never fully address our needs for human contact. The fact is that we laugh harder, talk to each other clearly and finally do business better when we sit with the person at the same table.
In this last quarter of the year, our colleagues already attended G2E Las Vegas and SBC Summit Latinoamerica, which gave us valuable insight into vast markets as well as some new contacts and business prospects.
Education, education, education
In the end, let’s finish the overview with the people. After all, we are what we are thanks to the people who invest their knowledge, ingenuity and flair into everyday business. We genuinely believe in the power of knowledge and heavily invest in it. Some of the activities we have conducted during the course of Q3 2021 were NSoft Summership, an internship programme for students, a workshop for the Support operators, and an internal workshop: Communication skills 2.0 for all employees. Regular online courses and education are part of our everyday life.
An initiative we have started in Q3, and that is currently in motion, is Sales Boot Camp. NSoft is growing, and consequently, we are in constant search of candidates with a quite specific skill set. Sales Boot Camp is a clever way to groom prospective candidates through month-long, intense training.
Latest News
WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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