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Smartico Loyalty Wheel: A Game That Can Be A Game-changer for CRM

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CRM is sometimes a game of luck.

Seasoned customer relationship management (CRM) executives would understand this perfectly.

Sometimes you initiate a well-planned and creative-stacked campaign only to find less-than-desired results. Sometimes, you create a quickfire, spur-of-the-hour campaign with available resources to find surprisingly great results.

The intangible reason for such customer behavior is often attributed to luck. That’s why CRM can sometimes become a game of luck.

But gamification could help you win it.

How?

Well, the answer is stuff of a doctoral thesis.

For the time being, take Smartico’s newly launched product called Loyalty Wheel as an example. Let’s see how it can potentially be a game-changer for CRM.

Loyalty Wheel

It is a simple game that allows users to roll a roulette-type wheel and generates an array of random results. It can be either installed as a stand alone feature on a website or deployed as part of the Smartico Gamification tool.

The CRM operators can change the whole look and feel of the game by customizing the user interface, background images, sounds and language. They can also set up how the prizes are won and decide the types of prizes on offer. A typical option is to provide some bonus points to the winner which can be used to gain discounts and bonuses while signing up or making a deposit.

What Can It Do for CRM?

It is an excellent substitute for the usual landing page or the info page used for logging in. Users can play the Loyalty Wheel and win prizes to avail discounts and bonuses for various activities such as signing up, making deposits or placing a bet.

In other words, it lets the potential customers actively win a personalized bonus or discount as opposite to passively getting some one-size-fits-all benefit. Initial results prove its efficiency too. Based on the results of initial trials and use, customer conversion improves by 5-20% when using Loyalty Wheel.

Deployment and Implementation

Smartico has made the installation of Loyalty Wheel a breeze.

It can be seamlessly deployed into an existing website. All it takes is embedding some JS codes and a few hours of technical trial and error.

The following are the main features of Loyalty Wheel:

  • Options to provide multiple games simultaneously: Multiple games with different sets of results and prizes can be made available to users.
  • Customizable user interface and wheel design: User interface can be customized with company logo and text in any language. The wheel design and appearance can be modified too.
  • Multiple skins: It is available in multiple skins, for instance wood, cosmic and metallic.
  • Platform-independent functionality: It functions seamlessly on all platforms such as mobile, web and other native platforms.

Once successfully deployed, CRM operators implement the kind of game that ensures best conversion.

The operators have several options to help them bring out the best games possible:

  • Spin cost options: The operator can set a pre-defined cost of spin attempt (for example, based on user action, such as one spin for every log-in attempt and 1 spin for 1 euro deposited. The cost can also be based on loyalty points such as 100 points for one spin or it can even be totally free spins).
  • Segmenting the games based on customer type: The operator can set which of the users get to play the games, for example available only to VIP customers or only to first-time users).
  • Customizing the prizes: The operators can customize the prizes based on the season or customer type.
  • Communication options: The communication regarding the games such as winning prizes will be done through emails, SMS, push notifications or website pop-ups as set by the operator.
  • Call for action: The operator can set a congratulation message that will appear once the game is over, which can lead the user to a specific page, such as a registration page or deposit page).
  • Game preview mode: The operator can preview the game after making all the customization before going live.
  • Analytics: Analytics of game usage, prize distribution and customer behavior are also available.

Endless Possibilities

The best thing about Loyalty Wheel is the possibilities it offers a CRM operator. It turbocharges the CRM’s journey towards optimum customer conversion.

After all, conversion is the bread and butter of every CRM. No amount of gamification can help if it does not bring sufficient conversion.

Loyalty Wheel, aided by human imagination and data analytics, has the potential to become a game-changer for CRM operations.

May be it could also ensure that CRM is no longer a game of luck.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Red Rake Gaming releases Super 60 Stars, the newest slot in its successful Super series

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Red Rake Gaming has released Super 60 Stars, the latest addition to its acclaimed Super series, now available to all partner operators.

This new release retains the fast-paced gameplay and wide variety of features that have made the series one of the most popular in the iGaming industry, while also introducing an exclusive new addition that adds even more excitement to the game.

The new feature in Super 60 Stars is the “Super 60 Stars” symbol, which can appear anywhere on the reels and trigger the brand-new “Super 60 Gold X” minigame. In this minigame, players can land the “Super X” symbol to multiply the value of the silver coins and accumulate big wins through the gold coins. On top of that, the “Super 60 Coins” system brings the familiar “Minor, Major and Grand” prizes, offering great win potential.

The game also includes some of the most successful features from previous titles in the series, such as “Sticky Wins” and progressive multipliers triggered by the “Super 25 Stars Wild” symbol, as well as the “Crystallize Symbols” and “Lucky Multipliers”, with multipliers of up to x50, and the «Star Fusion Minigame», which merges symbols for bigger rewards.

Other popular features also make a return, including the “Super 10 Stars Mini-Slot” and the “Frenzy Wheel Minigame”, with multipliers of up to x100, plus expanding Wilds with Respins, the “Wheel Bonus”, and “Free Spins”.

With its polished design, fast-paced gameplay and broad variety of features, Super 60 Stars strengthens the appeal of an already established series and stands out as a key release for operators looking to offer high-performing, differentiated content to their players.

Now available across all Red Rake Gaming partner casinos, as well as through its renowned tournament tool.

For additional information please contact: [email protected]

The post Red Rake Gaming releases Super 60 Stars, the newest slot in its successful Super series appeared first on European Gaming Industry News.

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GAMSTOP reports record registrations in 2025

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  • 44% increase in under 25s choosing to self-exclude from gambling
  • Younger consumers choosing six-month exclusion to manage their gambling
  • New chair Chris Pond to take up post in September

GAMSTOP, the national self-exclusion scheme for online gambling, has reported a 19% increase in registrations in 2025, with monthly registrations breaking all previous records twice in successive months.

The increase in registrations has been driven by younger consumers, aged 16-24, with self-exclusions increasing by 44% year-on-year in the first six months of the year. Four out of ten are choosing to exclude for the minimum six-month period, up from 36% in the previous year which could mean they are using GAMSTOP as a flexible, preventative tool to manage their gambling, though more research is needed to understand patterns of behaviour.

With self-exclusion at record levels, the Gamstop Group has announced its new chair will be Chris Pond, who replaces the outgoing Chair Jenny Watson CBE in September after her seven-year stint. Mr Pond is highly experienced in financial services and has worked across the public, private and non-profit sectors.

He is currently Chair of the Money and Mental Health Advisory Board and the Financial Services Consumer Panel at the Financial Conduct Authority. He has previously chaired the Financial Inclusion Commission, served as the CEO of two national charities and was a Work and Pensions Minister during his eight years as a Member of Parliament.

Since GAMSTOP’S inception in April 2018, nearly 600,000 vulnerable consumers have registered for the service and self-exclusion is continuing to increase at record rates. In April 2025, a record 10,281 consumers registered with GAMSTOP – the first time the monthly figure had ever topped 10,000 –and Monday April 7th, two days after the Grand National, was the busiest ever day with 437 registrations. However, the monthly record was eclipsed in May, with 10,344 new registrations.

The 2025 data reveals a growing preference for six-month exclusions across all age groups, a 29% year-on-year increase. However, the maximum five-year exclusion remains the most popular amongst all age groups, except under-25s and currently accounts for nearly one in two of all exclusions (47%). Since 2018, 53% of all registrations have been for the maximum five-year period.

GAMSTOP introduced a new ‘5 years with auto-renewal’ exclusion in December 2024 for vulnerable consumers looking to extend their exclusion from gambling websites and apps. The new 5 -year auto-renewal option was developed in direct response to feedback from users and the take-up has been high, with nearly half of those registering for a five-year exclusion choosing this option.

New registrations – H1 2025

16-24 25-34 35-44 45-54 55+
6 months 39% 27% 23% 21% 22%
1 year 26% 26% 23% 22% 22%
5 years 35% 47% 54% 57% 56%

 

Registrations – all time

16-24 25-34 35-44 45-54 55+
6 months 33% 23% 20% 20% 20%
1 year 26% 23% 22% 21% 22%
5 years 41% 54% 58% 59% 58%

 

Fiona Palmer, CEO of GAMSTOP, said:Our data shows a significant spike in the number of younger consumers who are GAMstopping to manage their gambling, and this has driven the record registrations in 2025. They are increasingly choosing six-month exclusions, which suggests that GAMSTOP is being used as a tool to allow them a break from gambling. We have worked very hard to increase awareness of GAMSTOP amongst younger consumers and to destigmatise the use of self-exclusion. We want them to realise that GAMSTOP can be used as a preventative tool alongside other solutions, giving them breathing space to take back control”.

 

The post GAMSTOP reports record registrations in 2025 appeared first on European Gaming Industry News.

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STAKE SIGN FOOTBALL LEGEND PATRICE EVRA AS GLOBAL AMBASSADOR

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Betting giants, Stake has today confirmed that former Manchester United and Juventus legend, Patrice Evra, has signed a deal to become a Global Ambassador for the brand.

Evra is the latest football legend to partner with Stake, joining fellow Premier League icon, Sergio Aguero as part of the Stake family. The former left-back enjoyed a trophy laden career, winning 17 major titles, including the UEFA Champions League, and five Premier League titles as part of an iconic Manchester United squad.

Evra’s larger than life personality has seen him remain a source of great entertainment since his retirement. Now considered a respected pundit, Evra has become known for his strong opinions and sharp wit.

Patrice Evra commented:“I am so excited to be working with Stake, and joining the family. They are such a fun and exciting brand who are at the top of their game, and to be joining their team of iconic Ambassadors is a privilege.

“I am a massive MMA fan, and Stake is a brand that everyone thinks of when it comes to the sport. To be on the same team as MMA Champions is great, and also to have a former rival from Manchester City, Sergio Aguero, now on my team, is fantastic.”

Akhil Sarin, Chief Marketing Officer at Stake, said: “Patrice is a footballing icon and one of the best players to ever play in his position. As much as his incredible credentials, we love his eccentric, larger than life personality and his strong opinions on the beautiful game. We see great synergy between Patrice and the Stake brand, and are really looking forward to what will be a great partnership.”

 

The post STAKE SIGN FOOTBALL LEGEND PATRICE EVRA AS GLOBAL AMBASSADOR appeared first on European Gaming Industry News.

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