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Smartico Loyalty Wheel: A Game That Can Be A Game-changer for CRM

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CRM is sometimes a game of luck.

Seasoned customer relationship management (CRM) executives would understand this perfectly.

Sometimes you initiate a well-planned and creative-stacked campaign only to find less-than-desired results. Sometimes, you create a quickfire, spur-of-the-hour campaign with available resources to find surprisingly great results.

The intangible reason for such customer behavior is often attributed to luck. That’s why CRM can sometimes become a game of luck.

But gamification could help you win it.

How?

Well, the answer is stuff of a doctoral thesis.

For the time being, take Smartico’s newly launched product called Loyalty Wheel as an example. Let’s see how it can potentially be a game-changer for CRM.

Loyalty Wheel

It is a simple game that allows users to roll a roulette-type wheel and generates an array of random results. It can be either installed as a stand alone feature on a website or deployed as part of the Smartico Gamification tool.

The CRM operators can change the whole look and feel of the game by customizing the user interface, background images, sounds and language. They can also set up how the prizes are won and decide the types of prizes on offer. A typical option is to provide some bonus points to the winner which can be used to gain discounts and bonuses while signing up or making a deposit.

What Can It Do for CRM?

It is an excellent substitute for the usual landing page or the info page used for logging in. Users can play the Loyalty Wheel and win prizes to avail discounts and bonuses for various activities such as signing up, making deposits or placing a bet.

In other words, it lets the potential customers actively win a personalized bonus or discount as opposite to passively getting some one-size-fits-all benefit. Initial results prove its efficiency too. Based on the results of initial trials and use, customer conversion improves by 5-20% when using Loyalty Wheel.

Deployment and Implementation

Smartico has made the installation of Loyalty Wheel a breeze.

It can be seamlessly deployed into an existing website. All it takes is embedding some JS codes and a few hours of technical trial and error.

The following are the main features of Loyalty Wheel:

  • Options to provide multiple games simultaneously: Multiple games with different sets of results and prizes can be made available to users.
  • Customizable user interface and wheel design: User interface can be customized with company logo and text in any language. The wheel design and appearance can be modified too.
  • Multiple skins: It is available in multiple skins, for instance wood, cosmic and metallic.
  • Platform-independent functionality: It functions seamlessly on all platforms such as mobile, web and other native platforms.

Once successfully deployed, CRM operators implement the kind of game that ensures best conversion.

The operators have several options to help them bring out the best games possible:

  • Spin cost options: The operator can set a pre-defined cost of spin attempt (for example, based on user action, such as one spin for every log-in attempt and 1 spin for 1 euro deposited. The cost can also be based on loyalty points such as 100 points for one spin or it can even be totally free spins).
  • Segmenting the games based on customer type: The operator can set which of the users get to play the games, for example available only to VIP customers or only to first-time users).
  • Customizing the prizes: The operators can customize the prizes based on the season or customer type.
  • Communication options: The communication regarding the games such as winning prizes will be done through emails, SMS, push notifications or website pop-ups as set by the operator.
  • Call for action: The operator can set a congratulation message that will appear once the game is over, which can lead the user to a specific page, such as a registration page or deposit page).
  • Game preview mode: The operator can preview the game after making all the customization before going live.
  • Analytics: Analytics of game usage, prize distribution and customer behavior are also available.

Endless Possibilities

The best thing about Loyalty Wheel is the possibilities it offers a CRM operator. It turbocharges the CRM’s journey towards optimum customer conversion.

After all, conversion is the bread and butter of every CRM. No amount of gamification can help if it does not bring sufficient conversion.

Loyalty Wheel, aided by human imagination and data analytics, has the potential to become a game-changer for CRM operations.

May be it could also ensure that CRM is no longer a game of luck.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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DATA.BET Partners with Genius Sports

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DATA.BET, a trusted sportsbook solution, incorporated official sports data into its comprehensive betting solution. The collaboration has already gone live, providing the company’s clients access to industry-leading in-play betting content via Genius Sports, delivered in official partnership with hundreds of sports leagues worldwide.

The partnership allows the integration of Genius Sports’ fast and reliable content into the recently presented sports portfolio. The company holds exclusive data rights agreements with major sports leagues and federations worldwide, including the English Premier League, EFL, NFL, and numerous others. This ensures the highest standards of accuracy, content quality, and availability of real-time data and streams, as well as minimizing bet delays – critical factors for betting operators in today’s market.

Through this collaboration, DATA.BET will deliver reliable and high-quality sports content with the lowest bet delay on the market to its clients. The integration spans major leagues in football, basketball, tennis, American football, and extends to niche competitions including Australian rules football, squash, and rugby. Beyond raw data, the partnership also includes the usage of advanced Widgets that display live match progress, on-field action updates, and comprehensive performance analytics. Сombined with integrated Video Streams, it creates an immersive betting experience that keeps users engaged throughout matches.

This partnership proves the company’s commitment to delivering a high-quality product powered by official data to serve clients requiring comprehensive coverage across all betting verticals.

“The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings,” said Otto Bonnig, Head of Sales at DATA.BET. “We’re ensuring the speed, reliability, and content quality that operators need to compete effectively. This partnership reinforces our commitment to providing comprehensive, best-in-class product solutions across all betting verticals”.

The post DATA.BET Partners with Genius Sports appeared first on European Gaming Industry News.

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ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY

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Zitro has implemented a comprehensive corporate policy to establish a cross-cutting management model, ensuring operational excellence, sustainability, and a positive user experience across all business areas and markets.

Based on international standards, including ISO 9001, ISO 27001, as well as environmental indicators like ISO 14064-1 and ISO 14067, this policy establishes a common framework that unifies criteria, procedures, and best practices across all areas of the organization. It reinforces the company’s commitment to quality, information security, environmental sustainability, business ethics, and continuous improvement.

Among the fundamental pillars of the system are:

  • Constant innovation in product design to ensure an accessible, secure, and intuitive experience.
  • Strengthening digital security and data protection to the highest standards.
  • Adopting sustainable practices at all stages of the product life cycle.
  • Actively promoting a safe, diverse, ethical work environment committed to professional development.
  • Ensuring regulatory compliance, conducting regular audits, and adopting agile methodologies to foster innovation and continuous improvement.

With this policy, Zitro strengthens its management model and consolidates its commitment to quality, innovation, and sustainability.

The post ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY appeared first on European Gaming Industry News.

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1spin4win farewells summer with a bright new release, Lucky Safari Hold and Win

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As summer comes to a close, 1spin4win brings a new adventure-themed slot, Lucky Safari Hold and Win, to its extensive collection of 150+ games. The title boasts all the provider’s signature style features — quality mathematics, simple mechanics, engaging graphics, and the timeless appeal of pure gambling. This makes the release a perfect choice for all types of players.

Lucky Safari Hold and Win is a classic 5×3 slot that offers an exciting treasure-hunting journey into the depths of the endless savanna. Traversing 243 sun-drenched ways,  players collect winning combinations featuring the grassland’s proud residents — graceful giraffes, swift zebras, wily hyenas, and the kingly lion. Rewards up to x1,300 of the original stake fill every spin with untamed excitement.

The safari takes an even more intense turn when the Hold and Win Bonus takes over the reels. The ultimate quest for savanna riches — the x100 and x1,000 roaring Jackpots — begins when three or more gold Coins land on the reels in a single spin. Players start with three respins and continue the treasure hunt until they either run out of respins or complete the grid.

Olga Bogdanova, the Art Director at 1spin4win, shared, “We create games that appeal to every taste! This time, we’re taking players on a journey through Africa, showcasing its stunning wildlife and vibrant landscapes, all accompanied by the generous Hold and Win mechanic that boosts chances to claim precious rewards in the bonus round.”

Thanks to its colorful, lifelike visuals and engaging, straightforward gameplay, Lucky Safari Hold and Win has everything it takes to become 1spin4win’s most memorable summer release.

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win farewells summer with a bright new release, Lucky Safari Hold and Win appeared first on European Gaming Industry News.

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