Latest News

UK Betting and Gaming Council Launches “Take Time to Think” Campaign

Published

3 years ago

October 19, 2021

Reading Time: 2 minutes

The UK Betting and Gaming Council has launched a new campaign aimed at encouraging customers to use the wide range of safer gambling tools offered by its members.

In further evidence of the BGC’s commitment to raising standards, the “Take Time To Think” campaign will replace “When The Fun Stops, Stop” as the regulated industry’s key safer gambling message.

It follows extensive customer research, as well as engagement with academics, Government stakeholders and operators on the most effective way of encouraging responsible betting.

While “When The Fun Stops, Stop” was successful in helping to address problem gambling, the BGC believes “Take Time To Think” will be even more effective by encouraging customers to pause and consider the safer gambling tools operators provide – such as deposit limits, time-outs and self-exclusion – to help them moderate their play and stay in control.

The BGC has worked with broadcasters and online platforms to deliver the multi-million-pound campaign, which has been funded by BGC members William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Betway, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.

It will be launched with a series of TV adverts showing customers pausing mid-play before considering whether to use safer gambling tools.

Operators will also adopt the “Take Time To Think” messaging across their online and retail businesses.

BGC members already ensure that at least 20% of their TV and radio ads are safer gambling messages, while it is estimated that around two million customers – around one in five – already use deposit limits.

Conor Grant, chief executive officer of Flutter UK and Ireland, said: “Our brands have been at the forefront of innovative campaigns to raise awareness and promote customer usage of safer gambling tools for a number of years.

“Together with the wider industry, we are pleased to support the BGC’s Take Time to Think campaign, which aims to positively impact awareness and usage of the range of safer gambling tools available to customers.”

Grainne Hurst, director of corporate affairs at Entain, said: “Ensuring our customers have an enjoyable experience when playing with us is our highest priority and we are pleased to support the Take Time To Think campaign as an important initiative, which encourages customers to take full advantage of the safer gambling tools that are available to manage their gaming.”

Mark Pearson, director of corporate affairs at Betfred, said: “It is essential that the industry present a consistent message and everyone works together to promote safer gambling.”

Michael Dugher, chief executive of the BGC, said: “I am absolutely delighted that our members have signed up to this fantastic campaign.

“Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

“The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

Latest News

Dot Connections secures aggregation deal with leading iGaming provider Wazdan

Published

2 mins ago

May 21, 2024

George Miller

Reading Time: < 1 minute

Dot Connections, a fast-growing iGaming aggregator, has penned a content distribution partnership with casino game supplier Wazdan to add the studio’s innovative portfolio to its ACE platform.

The agreement will see over 180 games, including latest releases Mighty Wild™: Panther Grand Gold Edition, 30 Coins, and the ever-popular Power of Gods™ series, made available to Dot Connections’ operating partners via a single-API.

Wazdan has been developing leading slot titles for more than 14 years and currently has over 200 cross-platform casino games in its portfolio.

The partnership underlines Dot Connections’ position as a trusted aggregator to top-tier providers globally, including in LatAm where it is quickly establishing a strong foothold.

Cora Chen, COO at Dot Connections, said: “Launching this partnership with Wazdan represents another milestone in our commitment to delivering the very best content to our partners and their players.

“With operators joining us at a rapid rate, we look forward to boosting the exposure of Wazdan’s first-class suite in our key operating markets.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “It brings us great excitement to form this partnership with Dot Connections.

“With their offering already available to over 500 operators, we are really pleased that even more gaming enthusiasts will be able to enjoy our leading game portfolio in Asia, LatAm and beyond.”

The post Dot Connections secures aggregation deal with leading iGaming provider Wazdan appeared first on European Gaming Industry News.

Latest News

Temple of Ra: Endorphina releases a new Egyptian-themed cascading slot

Published

2 mins ago

May 21, 2024

George Miller

Reading Time: < 1 minute

The leading slot game provider, Endorphina, has announced the official release of its newest Egyptian-themed game, which will join the company’s portfolio on May 21th. Temple of Ra is a cascading slot 6-reel, 5-row slot that encourages players to uncover the hidden chamber of Ra and unravel the secrets buried within.

The cascading reel mechanic builds excitement as players strive to unlock the path to century-old treasures. Temple of Ra features divine gemstones, sealed treasure chests, and gold-filled chambers, inviting the bravest players to a quest that may lead them face-to-face with Ra himself.

Are you interested in Egyptian-themed slot games? Try out Endorphina’s Temple of Ra and discover the long-lost treasures of the Egyptian gods.

The post Temple of Ra: Endorphina releases a new Egyptian-themed cascading slot appeared first on European Gaming Industry News.

Latest News

Hub88 selected by Pragmatic Play for exclusive early launch of Medusa’s Stone

Published

1 hour ago

May 21, 2024

George Miller

Reading Time: < 1 minute

Hub88 has been chosen as the first-to-market partner for Pragmatic Play’s latest release Medusa’s Stone, demonstrating its position as a trusted aggregator.

Ahead of its network release on June 13th, Greek mythology-themed slot Medusa’s Stone will be made available exclusively for a two-week period from May 30^th to Hub88’s operator partners.

The high-volatility slot includes free spins, super free spins, a Medusa Spin mechanic that can see character symbols on the three centre reels randomly turn into Wilds, and an attractive x7,000 max win. Hub88’s customers will be able to reward their players with a sneak peek at the highly sought-after title, which features a unique 3x4x4x4x3 grid layout and highly detailed characters.

By entrusting Hub88 with an early exclusive release, Pragmatic Play has ensured premium initial placement of Medusa’s Stone, while the aggregator will benefit from delivery of a popular and universally recognisable game theme from a leading supplier.

Jess Inglott, Head of Supplier Relations of Hub88, said: “We are delighted to be picked by Pragmatic Play, one of the industry’s most respected games developers, to facilitate the launch of Medusa’s Stone.

“As a result of our reputation as a trusted and industry-leading aggregator, we will now add the release to our portfolio and enable operator-partners to benefit from the interest generated by this new release.”

The post Hub88 selected by Pragmatic Play for exclusive early launch of Medusa’s Stone appeared first on European Gaming Industry News.