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VP of Sales & Business Development for ITL celebrates 20-year milestone

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Thorsten Labusch, based in ITL’s German office in Pinneberg, marks 20 years with the company this month. Thorsten has worked his way up through the ranks as Innovative Technology (ITL) have expanded globally, holding various positions along the way. He is currently VP of Sales and Business Development specifically for the retail and kiosk side of the business.

Commenting on his long-standing achievement, Thorsten said, “I joined Innovative Technology’s German branch, formally Automated Transaction GmbH, back in 2001 and was responsible for creating a Technical Support and Repairs Department in the Pinneberg office, just outside Hamburg. One of my first challenges was to assist with the adoption of the Euro helping customers upgrade their devices to the new currency. This was a huge milestone for the cash handling industry and an exciting time to join the company! ITL then grew significantly over the next few years so I took on a sales role for our gaming, amusement and vending customers which involved a lot of travelling, introducing customers to our new products which were entering the market at the time.”

Continuing, Thorsten said, “ITL then diversified and began developing products and new business in the Retail & Kiosk sector so I took responsibility for this new market in 2012 and became Senior Business Development Manager, Retail & Kiosk in 2013. In 2016, I was promoted to the position I hold now – VP of Sales & Business Development, heading up the RK sales. This is an exciting and ever-changing market, and I relish the challenge of ensuring our offerings meet with retailers’ requirements. I love being part of the ITL family and know there are lots of exciting times yet to come!”

Marcus Tiedt, Sales & Marketing Director, also based at ITL’s Germany office commented, “Thorsten and I have worked together for the past 20 years, and we have seen the business grow into a successful enterprise. Appointing him was one of the best decisions I made, he is a key part of our success, and I would like to congratulate him on this long-standing commitment to the business. He is a dedicated, hard-working, and strategic part of the team and does a fantastic job looking after all our retail and kiosk customers. He is a great manager, and our retail sales team think very highly of him.”

Concluding, Tony Morrison, Group Sales Director said, “Retail is a crucial growth area for the company, and we continue to develop key products for this sector such as CashGenic; hygienic cash automation kit, NV200 Spectral range and ICU for age verification. Our retail offerings will be showcased at retail exhibitions throughout the year, such as Paris Retail Week at the end of last month and EuroCIS in Germany which will take place early next year. Thorsten is an important driver of our retail business development strategy going forward, and I look forward to working with him for many years to come.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.

Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.

In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.

It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”

Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.

“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”

The post PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON appeared first on European Gaming Industry News.

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Evoplay bolsters presence in Lithuania with Betsafe deal

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Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.

The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.

Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.

The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.

Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.

“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”

Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.

“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”

The post Evoplay bolsters presence in Lithuania with Betsafe deal appeared first on European Gaming Industry News.

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EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member

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The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.

”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.

Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.

”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.

Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.

The post EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member appeared first on European Gaming Industry News.

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