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EXCEL ESPORTS recruits FC Schalke 04 Esports’ Tim Reichert as new Esports Director

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Reichert brings over 20+ years of extensive experience across esports and sports performance management marking EXCEL ESPORTS’ commitment to the competitive success of all of its rosters.

British competitive gaming culture brand EXCEL ESPORTS is pleased to announce Tim Reichert has been appointed as its new Esports Director as the brand looks to elevate its competitive ambitions. A true industry heavyweight Tim joins EXCEL following over five years at German-based esports organisation, FC Schalke 04 Esports, where he oversaw the successful growth and development of its esports rosters.

Tim burst onto the esports scene in 1997 after co-founding esports organisation SK Gaming alongside his brothers, Ralf and Benjamin Reichert. SK Gaming has gone on to become a European powerhouse creating lasting legacies in multiple gaming titles. Tim then turned to his second passion in life, sports, where he became a professional footballer playing for the likes of Rot-Weiss Oberhausen. After nine successful years in football, Tim completed a five-year stint as a client consultant at the biggest media company in Germany, Mediacom & GroupM.

In his most recent role, Tim utilised his knowledge and experience from esports and traditional sports to become Head of Esports at FC Schalke 04 Esports. During his time at the organisation, Tim oversaw the success of its League of Legends team’s which included five appearances in the prestigious League of Legends European Championship playoffs and top place final finishes in 2018 and 2019.

As Esports Director Tim will focus on driving the overall success strategy across all of EXCEL’s competitive rosters and talent. This includes ensuring the players mental and physical health, education, data, personal development, living conditions and access to top tier training facilities are at the forefront of importance.

The appointment of Tim follows the recent growth of EXCEL’s competitive rosters, the expansion of its talent and leadership team as well as a successful €20M investment round. EXCEL recently completed the biggest FIFA transfer ever, signing FIFA professional Tom ‘Tom’ Leese. The growth signifies EXCEL’s commitment and ambitions to field players in the biggest and best esports in the world.

Tim Reichert, Esports Director at EXCEL ESPORTS comments: “I am excited to be joining the EXCEL team as the new Esports Director bringing extensive experience from two top tier esports organisations. EXCEL’s unique positioning as one of the strongest economies in Europe with its strong management team and support network makes it very well prepared for the future and the opportunities to recruit top tier talent are endless. I believe EXCEL’s leadership team and I share a similar competitive vision and I look forward to ensuring EXCEL continues to strive forward and develop its players to compete on the biggest stages in the world.”

Wouter Sleijffers, CEO of EXCEL ESPORTS comments: “We are absolutely thrilled to have Tim joining EXCEL’s senior management team. Whilst EXCEL ESPORTS is rapidly expanding to become a global force out of Britain, clearly, we need to level up to compete with the world’s best. Tim brings a wealth of experience across both esports and sports industries, and we believe Tim is the perfect person to take us to the global top and support our competitive talent in their careers. With all that Tim has to bring, I look forward to working with him to build on our continued success.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Volcanic thrills await in SlotMatrix’s Tiki Baka Boom Boom release

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SlotMatrix, the world’s largest casino content aggregator, has launched Tiki Baka Boom Boom, a tropical explosion of fun and fiery rewards where the Tiki gods rule the reels.
Set on a volcanic island paradise, Tiki Baka Boom Boom delivers a blazing blend of visuals, high-energy mechanics, and big win potential, offering prizes up to 10,000x a player’s bet.
Players will feel the heat and hunt the BOOM across a dynamic game with non-stop action.
The game’s signature feature is Cash Ladder, awarding payouts based on how many BOOM symbols land, from 3 to 15, with rewards that rise to the GRAND prize at the top.
Complementing this is the Growing Ladder, where BOOMs boost the value of ladder star positions, increasing the potential prizes with every spin.
Landing 1 or 2 BOOMs triggers the Lava Wheel, drawing all ladder position values and the GRAND prize for even bigger wins. Hitting between 3-5 Bonus symbols in the base game launches the Hold & Win Free Spins, where every new BOOM that lands resets the respins and increases the rewards.
Exclusively available through SlotMatrix, Tiki Baka Boom Boom is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Tiki Baka Boom Boom celebrates energy and exciting gameplay. With its explosive BOOM mechanics and dynamic gameplay, it is designed to deliver an engaging experience players will keep coming back to.”

The post Volcanic thrills await in SlotMatrix’s Tiki Baka Boom Boom release appeared first on European Gaming Industry News.

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ANESAR Holds its 43rd Ordinary General Assembly

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The Spanish Association of Gaming and Recreational Hall Entrepreneurs (ANESAR) has held its 43rd Ordinary General Assembly this Tuesday, November 4, in the Carlos Ferret Salat room of CEOE, in Madrid, where it once again brought together a large representation of members, in a meeting marked by reflection, collaboration and the firm will to continue working with data, arguments and responsibility.

Following the institutional opening by Javier Calderón, Director of Companies and Organisations of CEOE, aspects of mandatory statutory compliance were addressed, such as the approval of minutes, the explanation and approval of accounts and budgets, or the approval of the Annual Report of Activities.

Next, José Vall presented the president’s report, in which he emphasised that, although political decisions are often difficult to understand, “our duty is to continue providing arguments and evidence to defend the sector with rigor, knowledge, and sound judgment.” In this regard, he stressed the need to anticipate events, prepare information and coordinate common messages that reinforce the image of a sector committed to legality, prevention and responsible gaming.

For his part, Juan Lacarra, technical general secretary of ANESAR, reviewed the main current issues from a regulatory and operational perspective, addressing relevant aspects such as sanctioning procedures, opening hours, biometrics and hiring difficulties.

During the Assembly, the “Key Data and Sector Dynamics” were also presented, highlighting that there are currently 3600 gaming arcades (more than 240 have closed in the last four years) and 30,060 slot machines. It was also specified that the average spend per visit is €16, that 85% of people are accompanied by family and friends, and that 60% are men around 30 years old. Regarding employment data, it was explained that the sector supports more than 47,000 jobs, including both direct and indirect workers, making it a significant driver of employment. The ANESAR Training Plan was also emphasised, with 8725 students and 16,539 formal enrollments (data as of October 15, 2025). Furthermore, it was noted that, with a real estate investment of €260 million, gaming arcades represent one of the largest private investments in the leisure sector. A sector that, as was recalled, collects more than 320 million euros in taxes annually, which benefit hundreds of thousands of people, as well as society as a whole.

The Assembly also included the participation of experts in politics and institutional relations, such as Jaime Criado, from the firm ACENTO, who provided insights into the current political situation and its potential impact on the sector. ANESAR Vice Presidents Enric Sanahuja, Raúl Rubio and Antonio Fornés also offered their perspectives on current issues affecting the sector. Finally, Ramón Cubián, Director General of Land and Delegate for Gaming Regulation and Management of the Community of Madrid, accompanied by Gracia Martín Duarte, Deputy Director of Gaming Management and Regulation, and their team, officially closed the 43rd ANESAR Assembly.

The post ANESAR Holds its 43rd Ordinary General Assembly appeared first on European Gaming Industry News.

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CreedRoomz Launches New Game Show: Mr. First Live

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CreedRoomz, a leading provider of live casino content, has officially launched its new game show, Mr. First Live. This thrilling, fast-paced bouncing ball game show takes place in a vibrant, adventure-themed studio, blending the excitement of gumball machines with an innovative, endless-runner-style bonus game.

In the main game, players match numbers on up to eight game cards, which are randomly enhanced to one of three types: Normal, Safe or Risk. Players can also choose from three bonus ticket levels Sprint, Trailblaze and Marathon, each offering a different path to the bonus round and a bigger potential win. What truly sets this game apart is its unique bonus round, where players are launched into an exhilarating, interactive adventure, collecting coins to boost their prize with up to a 10,000x multiplier.

This launch is a significant milestone that validates the provider’s strategy to create a new generation of game shows. Mr. First Live is designed to not only captivate players but also serve as a powerful new tool for the partners to drive acquisition and retention in a competitive market.

The post CreedRoomz Launches New Game Show: Mr. First Live appeared first on European Gaming Industry News.

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